BWI: LG and PGTI Announce the Inaugural ‘LG Race to Ireland’

Press release from Business Wire India
Source: LG
Tuesday, November 02, 2010 03:47 PM IST (10:17 AM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment, Sports; Technology
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LG and PGTI Announce the Inaugural 'LG Race to Ireland'
Most Coveted Championship for Golf Enthusiasts

New Delhi, Delhi, India, Tuesday, November 02, 2010 -- (Business Wire India) -- . Unique format Pro-Am to offer a handsome purse of Rs. 5 million

. Top professionals in the field include C Muniyappa, Ashok Kumar, Mukesh Kumar, Himmat Singh Rai, Chiragh Kumar, Vijay Kumar, Gaurav Ghei to team up with CXOs for the Pro-Am

The Professional Golf Tour of India (PGTI), the official sanctioning body of professional golf in India, and LG, one of the leading global consumer brands, today announced the 'LG Race to Ireland', a unique format Pro-Am which will be held from November 3 - 7 at the Jaypee Greens Golf Resort, Greater Noida. This one of a kind event will offer a handsome prize purse of Rs. 5 million and a chance for the winning CXOs to play at the Pro-Am of the Irish Open in 2011.

The format for the event has been conceptualized to test not only the golfing abilities of the professionals & the corporate teams, but also their strategizing and team play strengths.

Some of the top professionals from the PGTI who would participate in this event include C Muniyappa, Ashok Kumar, Mukesh Kumar, Himmat Singh Rai, Shamim Khan, Vijay Kumar, Chiragh Kumar, Raju Ali Mollah, Gaurav Ghei, Harmeet Kahlon and Digvijay Singh, to name a few.

Speaking at the announcement, Mr. L K Gupta, Chief Marketing Officer, LG India, said, "Company's philosophy is to associate with the best in the premium sports segment, which is why it is golf as the sport and PGTI as the association. This time we are bringing a unique concept of bringing Amateur and Professional golfers together. We will see the high quality strategic golf by Professional golfers with Industry leaders and Corporate Honchos. The winning team will get the once in a lifetime opportunity of competing at the Pro-Am of the prestigious Irish Open apart, all expenses paid. This event will set new benchmark for golf."

Mr. Padamjit Sandhu, Director, PGTI, said, "The objective behind the 'LG Race to Ireland' is to encourage and optimize corporate involvement in Indian professional golf. We will proactively focus to build this event over the years to provide a strong platform to bring together the best talent from professional golf and the corporate boardrooms. We are confident that the LG-PGTI partnership will help create high value and strong growth platforms for the sport of golf in India."

About LG Electronics, India

LG Electronics India Pvt. Ltd, a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in Consumer Electronics, Home Appliances, IT hardware and Mobile Communications space. In India for over a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LCD TV, GSM Phones,Washing machines, Refrigerators, Air Conditioners, Optical Disc Drives and Colour Televisions. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.

About the PGTI:

Formed in 2006, the Professional Golf Tour of India (PGTI) is recognized as the official body governing professional golf in India. The PGTI's objective is to promote professional golf in the country by conducting prize-money tournaments through sponsorships, as well as giving players an opportunity to be involved in decision making for all aspects of the game. The PGTI currently has over 300 members.


CONTACT DETAILS
Parul Gaur, LG, +91 9990940473, parul.gaur@lg-one.com
Kshitija Sharma, LG, +91 9871630164, kshitija.sharma@lg-one.com

KEYWORDS
CONSUMER, SPORTS, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, TECHNOLOGY

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