BWI: Ugam Research Solutions Enters into a Strategic Partnership with Physicians Interactive Holdings to offer Healthcare Data Collection Services

Press release from Business Wire India
Source: Ugam Solutions
Thursday, October 07, 2010 11:42 AM IST (06:12 AM GMT)
Editors: General: Consumer interest; Business: Business services, Healthcare, biotechnology & pharmaceutical, Information technology, Telecommunications; Technology; Healthcare
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Ugam Research Solutions Enters into a Strategic Partnership with Physicians Interactive Holdings to offer Healthcare Data Collection Services


Mumbai, Maharashtra, India, Thursday, October 07, 2010 -- (Business Wire India) -- Leading market research operations provider Ugam Research Solutions announced today that it has entered into a strategic partnership with Physicians Interactive Holdings (PIH), a leading provider of online and mobile medical resources and services, to provide an end-to-end healthcare data collection solution to the market research industry. The partnership will team Ugam's full-service data collection offering with PIH's panel of 170,000 verified US physicians for market research firms seeking targeted healthcare data collection.

PIH pioneered the use of digital media and mobile devices for engaging and supporting healthcare professionals (HCPs). More than 1.5 million physicians and other HCPs comprise the PIH online and Skyscape mobile network and currently engage with drug sampling programs, educational programs and some 600 clinical references via desktop computer, laptop and on nine mobile platforms, including iPhone, iPad, iPod touch, AndroidT, BlackBerry®, Palm® OS, Palm® PreT, Symbian® and Windows Mobile®. The PIH Verified US panel for market research consists of AMA verified physicians in 34 broad medical specialties including oncology, cardiology, internal medicine, family practice, and others often required for market research purposes.

"PIH has developed unique insight and understanding of recruitment, target marketing, segmentation, and ways to engage healthcare professionals with digital and mobile programming and we are keen to leverage this effectively for market research purposes," said Sunil Mirani, CEO, Ugam Research Solutions. "The high quality of responses from the 170,000-strong PIH US Verified Physicians Panel and the freshness of this panel for research purposes coupled with our project management expertise in healthcare data collection will be a compelling offering to our market research clients."

"We are very excited about this new partnership with Ugam," explained Sandeep Shah, founder and Chief Content Officer of Skyscape. "Physicians Interactive Holdings has built a strong relationship with our panel of healthcare professionals through our offering of trusted medical information and specialty-specific services. Physicians and other clinicians use our products to make critical healthcare decisions as a part of their routine workflow at the point of care. With Ugam Research Solutions, physicians in our panel can now participate in robust communications with leading healthcare industry market researchers."

About Ugam Research Solutions -

Ugam Research Solutions is a leading provider of research operations to Market Research firms across the globe with 1000+ highly skilled knowledge associates across the USA, UK and India.

Ugam's offerings include Multi-country Project Management, Survey Programming, International Online and Telephone Data Collection, Data Cleaning & Tabulation, Advanced Analytics, Open ended coding, as well as Charting and Report Writing using multiple market research platforms and proprietary technologies. With its sheer scale of operations, completeness of offerings, extensive use of technology, domain expertise, invaluable international experience and global reach, Ugam Research Solutions delivers tremendous value and cost benefits to its clients.

Ugam Research Solutions is online at www.ugamresearch.com

About Physicians Interactive Holdings

Physicians Interactive Holdings is the leading resource for healthcare information, medication samples and mobile decision support tools to medical professional everywhere. We use the full power of our network to bring clinicians and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PIH has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about PIH, visit www.physiciansinteractive.com.

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Sunil Mirani
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CONTACT DETAILS
Snigdha Nair, Manager-Marketing, Ugam Research Solutions, +91 9819373576, Snigdha.nair@ugamsolutions.com
Sarah Malik, 20:20 MEDIA, +91 9833495401, sarah@2020india.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, HEALTHCARE, IT, TELECOMMUNICATIONS, TECHNOLOGY, HEALTHCARE

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