Press release from Business Wire India
Source: MeritTrac
Tuesday, October 05, 2010 09:47 PM IST (04:17 PM GMT)
Editors: General: Consumer interest, Law & justice, People, Politics; Business: Advertising, PR & marketing, Business services, Education & training, Information technology; Technology
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MeritTrac launches AuthenTrac
India's First Biometric Authentication Service for Examinations, to Make Exam Processes Free from Impersonations
Bangalore, Karnataka, India, Tuesday, October 05, 2010 -- (Business Wire India) -- . Several incidents of exam impersonations have been highlighted by the media in the recent past With the demand-supply dynamics that we have, it is a well established fact that a person's life is made by getting into the right courses (read: Engineering, MBA, Medical) in the right colleges, getting a first-class in the degree or landing that plum Government job.
. The pressure to break the system is intense and the weakest link is the current process of authenticating a candidate for an exam. A controlled experiment that MeritTrac Research carried out on effectiveness of identifying forged signatures just proved this: just over 60% of experienced invigilators could identify less than 50% of forged signatures
. With its vast experience of having delivered over 1 crore exams, MeritTrac now has a answer to this menace - AuthenTrac, India's first candidate authentication service, a patent-pending solution using a biometric authentication device.
10 million professional entrance exams, 130 million semester exams and 50 million Government/PSU recruitment exams: these are the number of exams that candidates appear for, in our country. Almost all of these exams are conducted in a traditional paper-pencil mode and the exam process relies solely on the signature of the candidate as a proof of identity, post facto. With the intense competition to get the right seat, the appropriate marks and the plum Government post, this process of authentication remains by far the weakest link of the paper-pencil exam process, providing an opportunity for thousands of impersonations to happen routinely. In the last year alone, a quick search on news articles of impersonation has thrown up over 125 cases that have been highlighted by the national media alone.
The current process of authentication in the traditional paper-pencil mode today is to match the facial features of the candidate with the photograph on the hall (admission) ticket, and to match the signature of the candidate that is on the hall-ticket with the one that the candidate signs on the attendance sheet. While there are several drawbacks of the photograph verification (old photos, smudged prints, etc.), this photo verification process by the invigilator is not recorded anywhere at all and hence the signature becomes the sole artifact of authentication once the examination is conducted.
MeritTrac Research team conducted an interesting experiment recently on the effectiveness of identifying forged signatures by experienced invigilators - 60% of the invigilators could identify only 50% of the forged signatures and only 4% were able to accurately identify 95%+ of the forged signatures. This experiment presents a very bleak picture of the current authentication process - that a very large of impersonations in exams is really possible and that we lack an auditable process to identify such impersonations effectively!
It is this critical issue that MeritTrac is solving by introducing the newest innovation from its stable. With over 1 crore candidates tested till date and having thoroughly understood the intricacies of the system, the Innovation team at MeritTrac set about working on this problem almost 12 months ago. The idea was to use technology in such a manner that it does not disrupt the current process of exams, but comprehensively solves the issue of authentication. Thus was born this service offering christened AuthenTrac.
AuthenTrac is a comprehensive service offering that ensures authenticity of candidates through a combination of biometric fingerprint imprint and a digital photograph that is captured at the time of the examination. To enable this, MeritTrac has created a handheld device that features an optical scanner of 500 dpi (fingerprint reader), camera, keypad, display screen and optionally a bar code or smart-card reader, all housed within a single unit. It is able to connect to the internet directly and transfer data to and from an application server using TCPIP/FTP.
MeritTrac has also created a software application that can synchronize scheduled candidates data to the device and map it with the data collected at the time of the examination.
The idea is to offer the entire process of authentication as a service - where MeritTrac supervisors will deploy adequate number of handheld devices at the exam centers and capture this data. This data can be subsequently used to authenticate the candidate at the time of counseling for seats, interviews or in subsequent exam processes. The service also offers the feature of instantaneous capture of attendance with a time stamp and generates reports for each candidate verified or rejected with a complete audit trail for any RTI queries.
Unveiling the solution, Dr. R. Natarajan, Former Chairman, AICTE commented: "It will be a very useful scalable, comprehensive solution that will tackle this problem effectively. This will be a very useful service to educational institutions and examination authorities alike in ensuring fair examination processes, thereby furthering the cause of fairness, transparency and meritocracy".
Mr. Madan Padaki, Co-founder & CEO, MeritTrac said, "We are very excited about this innovation, as it addresses a very core issue that has vexed the examination systems so far. I am also delighted with the overwhelming response that we have got . we have already signed up our first large PSU client for this service. We are planning significant investments in our research & innovation efforts - and we expect to roll out several other technology interventions that address the examination process."
MeritTrac has also filed for a patent for this entire solution, as it is a unique offering that combines the performance reliability of biometric authentication with the convenience of the traditional hall ticket verification method, at an affordable cost.
About MeritTrac
MeritTrac is India's Largest Testing & Skills Assessment Company. MeritTrac provides innovative examination process and assessment solutions to Educational Institutions, Government/ PSU sector and leading corporate entities.
MeritTrac has delivered over 10 million exams till date - both in a paper-pencil mode and online mode. Headquartered in Bangalore, and having presence in 16 cities in India, including a network of company-owned testing centers, MeritTrac has over 300 full-time employees. The test research & test development teams have created a battery of over 300 validated tests, spanning areas like communication skills, general abilities, domain and behavioral skills. The test delivery teams have delivered tests in over 250 cities in the country - with the distinction of having delivered 1 million exams, in a period of 10 days across 175 cities.
MeritTrac has created India's largest test center network of 50,000 terminals with authorized Pariksha Centers being activated in 185 cities in India. MeritTrac has also defined robust processes for examinations which are ISO 9001:2008 certified.
In the Education sector, MeritTrac works with prestigious institutions like Gujarat Technological University, JIPMER Pondicherry, IIIT-Bangalore, Manipal University, Sikkim Manipal University, NMIMS University and Indian Institute of Banking & Finance. Some of its clients in the Government/PSU include Govt. of Orissa, Govt. of Gujarat and over 12 large Public Sector Units. HP, Microsoft, Accenture, Cognizant, Wipro, ICICI Bank, Titan, Axis Bank, Jindal Steel and over 100+ organisations use our assessments for pre-recruitment & employee assessments. MeritTrac is also the exclusive assessment partner to NASSCOM for its NAC-Tech certification Program and is an accredited Assessment body for the Modular Employable Skills (MES) program by DGET, Ministry of Labour & Employment.
MeritTrac has been an acknowledged leader and pioneer in the field of testing and has been bestowed with several awards & recognitions like NASSCOM IT Innovation Award, Red Herring Asia Award, etc.
MeritTrac is also a full-member of Association of Test Publishers (ATP), US which is one of the prestigious associations of test publishing companies - the first company from India to be admitted to this association, and an active member of NASSCOM, CII and FICCI-Higher Education Network.
MeritTrac is an investee company of Manipal Education.
CONTACT DETAILS
Pragna V, brand-comm, +9199806 66327, pragna@brand-comm.com
Tejasvi Murthy, brand-comm, +9197420 23272, tejasvi@brand-comm.com
KEYWORDS
CONSUMER, LAW, PEOPLE, POLITICS, MARKETING, BUSINESS SERVICES, EDUCATION, TECHNOLOGY
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