BWI: Haier Announces Consumer offers for the Festival Season Bonanza

Press release from Business Wire India
Source: Haier India
Thursday, October 07, 2010 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Retailers; Technology
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Haier Announces Consumer offers for the Festival Season Bonanza


New Delhi, Delhi, India, Thursday, October 07, 2010 -- (Business Wire India) -- Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, heralded the festive season with the launch of special consumer offers for the festival period by unveiling its "Haier Inspirations & Celebrations" festive offer today. As per Euromonitor lnternational Survey 2009 Haier is a global no 1 brand in refrigeration and laundry appliances (Company shares by global brand owner, retail Vol.).

The offer starts from 7th October for consumers and ends on 5th November, 2010. "Haier Inspirations & Celebrations" festive promotional offer provides its consumers across India an opportunity to win exciting gifts on the purchase of any Haier Refrigerator, Washing Machine, Air Conditioners, LCD/LED TV's during the promotion period. The attractive range of give aways includes Provogue's Sunglasses, Reebok T-Shirts and 1+2 years Extended Warranty.

With every purchase of Haier's Direct Cool or Frost Free Refrigerators, Fully Automatic Top Load or Semi-Automatic Washing Machines and Window AC's the consumers would get Reebok T-Shirt worth Rs. 999/- for Free. Provogue Sunglasses worth Rs. 2499/- would be given free on any purchase of Haier's Side By Side, Amicura, Empress Series, BMR Refrigerators , Fully Automatic Front and Top Load Washing Machines and any Split AC. On LCD/LED TV's Haier is offering 1+2 years extended warranty this festive season.

This season Haier will be multiplying its product offering along with latest& cutting-edge technologies and integrating it with focused marketing initiatives designed to highlight and celebrate the "Inspired Living" corporate philosophy of Haier. Along with these consumer offers the company plans to launch new range of LCD/LED TV's, refrigerators, Washing Machines etc for the festive season. Haier's small appliance will also be available in the market from October onwards.

Elaborating on the offer Mr. Eric Braganza, President, Haier Appliances India reiterated, "Haier's focus this festival season will be on rewarding its loyal customers and attracting new ones to the Haier family. Haier believes in consumer centric initiatives which build the proposition of the Haier brand and bring joy & comfort to the homemaker's life. We are looking forward to an excellent festive season with overwhelming support from consumers and traders. We are confident of reinforcing our market position and are expecting a growth of 150% as compare to last year during this festival period."

Currently, Haier products are available across 4500 retail outlets across the country. To bring the people in proximity with the Haier's premium products, the company has opened over 65 Haier Experience Centers & Haier Experience Zones across the country. The company is planning to open 75 HEC/HEZ by the end of this year.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 18.2 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognised as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, RETAIL, TECHNOLOGY

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