BWI: DEN Networks Ltd., through its subsidiary IME Networks Pvt. Ltd., Announces a 75-25 Joint Venture with BFTV, Broadcasters of the BabyFirstTV Channel

Press release from Business Wire India
Source: DEN Networks Limited
Monday, October 04, 2010 05:05 PM IST (11:35 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Media & entertainment; Technology
--------------------------------------------------
DEN Networks Ltd., through its subsidiary IME Networks Pvt. Ltd., Announces a 75-25 Joint Venture with BFTV, Broadcasters of the BabyFirstTV Channel


New Delhi, Delhi, India, Monday, October 04, 2010 -- (Business Wire India) -- IME Networks Private Limited, the television and media services arm of DEN Networks Limited, announces the formation of a 75-25 joint venture with BFTV LLC, broadcasters of BabyFirst, a leading international television channel for babies, toddlers and parents.

The J-V marks DEN's foray in introducing international channels of genres currently underserved in the Indian market.

The J-V will house all rights for BabyFirst's businesses in India and other select territories, including the distribution of the channel and related businesses. The J-V will draw on BFTV's internationally renowned content for babies and parents and leverage DEN's strengths in the Indian media industry and television distribution.

Speaking on the announcement of the J-V, Sameer Manchanda, Chairman & Managing Director, DEN Networks Limited said, "We are very pleased to partner BabyFirst through our J-V. We see tremendous potential for a focused channel for babies and parents in a young country like India. The Indian television industry is at the threshold of the next wave of channels in genres that are virtually absent today. This J-V marks our first step in introducing such channels to Indian audiences."

Guy Oranim, CEO, BFTV said: "We are proud and excited to partner with DEN in this J-V. We consider the Indian market a top priority for our company due to its size, young population and strong family values. We believe that introducing high quality, age-appropriate educational content, as we have done in more than 30 countries, will benefit both Indian children and their parents by offering them another way to bond and interact. DEN is the ideal partner for us in India, and we have the utmost respect for the quality of its management, their expertise and their commitment to the success of this J-V."

About DEN Networks Limited:

DEN Networks Limited is one of the largest national cable television companies in India engaged in the distribution of analog and digital cable television services. DEN's cable television services reach approximately 10 million households (as on December 31, 2009) across key states and cities of India. DEN currently serves cable TV households in Delhi, Uttar Pradesh, Karnataka Maharashtra (including Mumbai), Gujarat, Rajasthan, Haryana and Kerala.

DEN's digital cable offering, with its feature-rich user interface and a portfolio of cutting edge value added services is widely regarded as India's best. DEN's digital cable service offers up to 180 channels, a multi-genre digital music service, blog.Telly (India's first micro blogging service on TV) and games. DEN also has a 50-50 joint venture with News Corporation's Star TV group called STAR DEN which is the exclusive distributor of 29 channels in India. For More information on the company kindly visit at www.dennetworks.com

About BFTV

BabyFirst is the leading, commercial-free, 24/7 network for young children and their parents. Working closely with an extensive network of renowned authorities in every area of early childhood psychology and education, BabyFirst is a trusted, age-appropriate network throughout the world. BabyFirst is currently available in more than 120 million households and over 30 countries including the top five U.S. satellite and cable operators: DIRECTV, Dish Network, Time-Warner, Comcast and Charter. BabyFirst is committed to creating a commercial-free, nurturing and interactive environment by offering an ever-changing lineup of quality child developmental content.


CONTACT DETAILS
Ms. Gitanjali Singh, DEN Networks Limited, +91 11 40522276, gitanjali.singh@denonline.in
Mr. Vikas Mahajan, Mutual PR, +91 9953619912, vikas@mutualpr.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BANKING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com