BWI: Aircel Launches GSM Mobile Services in Rajasthan, Completes Pan India Footprint

Press release from Business Wire India
Source: AIRCEL
Friday, October 29, 2010 02:28 PM IST (08:58 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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Aircel Launches GSM Mobile Services in Rajasthan, Completes Pan India Footprint
The number 1 telecom player in Tamil Nadu, Chennai, Assam and North East now in Rajasthan; Introduces the Aircel Pocket Internet Democratizing Internet on the Mobile along with Aircel Pocket Apps & a rich bouquet of Products

New Delhi, Delhi, India, Friday, October 29, 2010 -- (Business Wire India) -- Aircel completes its Pan India footprint, today with the launch of its GSM mobile services in Rajasthan. Aircel is now present in all 23 telecom circles. With a subscriber base of over 47 million, Aircel, the fifth largest service provider, extended its services all across Rajasthan and rolled out its 23rd circle with Rajasthan.

Mr. Gurdeep Singh, Chief Operating Officer, Aircel said, "The Aircel launch in Rajasthan is a historic moment for us as we complete our Pan India footprint today. We have travelled this far in a short span with a lot of zest and passion and are now proud to be in Rajasthan to present to our customers a truly, National Brand with a strong local connect. We will be introducing products and services uniquely tailored to meet the special needs of our Rajasthan consumers and open to them a world of possibilities. We have introduced, extremely innovative Pocket Internet cards an Industry first by Aircel to democratize Internet on the mobile which offer the consumers unlimited browsing for a period of 30days @Rs 98; 3days @Rs 14 and a one day pack @ Rs 7 respectively anytime anywhere.

Further, Aircel announced the first PocketApps Store in association with Infosys this year. Aircel brings to its consumers in Rajasthan thousands of applications with Aircel PocketApps, giving way to a million possibilities. For a weekly charge of Rs. 7, you can download as many free applications as you want which could be from tracking your expenses, monitoring your fitness, scanning restaurant menus to reading newspapers in regional languages or even getting road directions."

In addition there will be a range of simple Postpaid Plans starting with a monthly rental of Rs. 499 with inbuilt 1400 minutes to be used across local, STD and roaming ( on Aircel network) along with 2500 SMS, an inbuilt Pocket Internet and Unlimited dialer tunes for one month.

Mr. Gurdeep Singh, added, "We attribute our success to our core values of trustworthiness, simplicity, strong local connect and service that is value for money. We bring these same values to serve Rajasthan. With mobile penetration of 57% and an extremely low Internet penetration in Rajasthan, there are a lot of segment based needs that an operator can fulfill for better consumer satisfaction."

Aircel has introduced attractive products with inbuilt VAS & Data for every segment. To reward high usage to the Youth of Rajasthan Aircel, has introduced a Value plan with inbuilt VAS & Data which @ Rs. 123 gives you Unlimited Pocket Internet surfing for a month and Unlimited dialer tunes with downloads at no extra cost.

True to its word the Value plan further offers STD @ 1p/1sec, Aircel to others @ 1p/ 2secs and Aircel to Aircel @ 1p/3secs. The validity is for a period of six months. To give maximum benefit to our consumers, they get to enjoy free incoming calls while roaming on Aircel network across India for a period of 90 days.

To address significant tourist traffic in Rajasthan, Aircel offers International Calling Cards @99p/minute for calls to US and Canada.

Aircel's presence in Rajasthan brings with it a plethora of offers for its people. To address the needs of the consumers in Rajasthan, Aircel introduces a Business Pack for the SME's @Rs. 234 with inbuilt 500minutes (local and national) and 1000 SMSs (local and national). It also packs in Pocket Internet usage up to 2GB.

Another powerful product for the Corporates and Institutions @Rs.345 comes with inbuilt 1000minutes (local and national) and 3000 SMSs (local and national) along with Unlimited Pocket Internet for one month.

Aircel will offer a rich bouquet of VAS services with localized content including a WAP Portal page in Hindi for any GPRS handset. In addition to this, there will be Music on demand, Unlimited Dialer Tunes and an innovative voice based Doctor-on-call service among others.

Apart from a very robust Retail coverage all across Rajasthan, Aircel will provide a range of both prepaid and postpaid products through its exclusive, vibrant flagship company outlets in Jaipur, which is also the first all woman managed store. The Aircel stores are a state- of -the art experiential zones where consumers get a first-hand experience on products and applications.

Always recognized for its high focus on Customer care and service, Aircel has set up a specialized Data Call Centre with the latest technology and multilingual Customer care handling capability. This will help its subscribers to connect better and get the best service.

About Aircel

Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of over 47 million and is the fastest growing mobile operator in the country. It is the market leader in Tamil Nadu, Assam, North-East and Chennai. . Aircel is now present in 23 Telecom Circles (Mumbai, Pune, Uttar Pradesh East, Uttar Pradesh West, Delhi, Andhra Pradesh, Karnataka, Kerala, Kolkata, Assam, Bihar, Chennai, Himachal Pradesh, Jammu and Kashmir, North-East , Orissa, Tamil Nadu, West Bengal, MP & Chhattisgarh, Haryana, Punjab, Gujarat & Rajasthan) and with spectrum secured for all the remaining circles (a total of 23 circles in India), the company is on track to become a leading Pan-India Operator. For more information, please log on to www.aircel.com


CONTACT DETAILS
Ms. Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com
Ms. Shalini Sethi, Head- Corporate Communications, Aircel Limited, +91 9711597229

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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