BWI: NIKON Unveils D3100, Beauty with Intelligence

Press release from Business Wire India
Source: Nikon India
Thursday, September 30, 2010 03:32 PM IST (10:02 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components
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NIKON Unveils D3100, Beauty with Intelligence


New Delhi, Delhi, India, Thursday, September 30, 2010 -- (Business Wire India) -- - Advanced New Guide Mode for 'easy' shoots, help create beautiful & better pictures
- An entry level D-SLR camera superseding D3000
- Nikon claims No. 1 position in D-SLR segment with 55% market share

Nikon India, the 100% subsidiary of Nikon Corporation the leaders in imaging technology today announced the launch of DX format D3100. The camera is equipped with a new CMOS image sensor developed by Nikon and a new image-processing engine that enable capture of high-definition images exhibiting superior image quality, and a New Guide mode that allows users to capture images just as they intended.

On the occasion, Mr. Hiroshi Takashina, Managing Director, Nikon India, said, "Nikon's market share in D-SLRs today stands at 55%. D3100 is another remarkable piece of innovative technology meant for all photo lovers. It is also the lightest and smallest camera amongst Nikon D-SLR collection. It offers high-quality image to users with its advanced New Guide mode helping achieve desired results. We are certain a new entry level camera will supplement Nikon's bouquet of offerings."

The number of people advancing from a compact digital camera to a digital-SLR camera for better quality images and a more authentic photography experience has been increasing in recent years. However, many have indicated that digital-SLR cameras are difficult to master. To respond to this concern of users advancing to a digital-SLR camera, Nikon began equipping its entry level digital-SLR cameras with a New Guide mode that displays instructions for the most basic camera operations for shooting, image playback and editing and the application of camera settings, in the camera monitor. The first camera to be equipped with Guide mode was the Nikon D3000 released in August 2009. This function has proven to be very popular with users.

A new DX-format CMOS image sensor developed by Nikon and the new image-processing engine, EXPEED 2, have been adopted for the new D3100, enabling capture of images exhibiting excellent image quality and definition. The D3100 has also inherited New Guide mode from the D3000, with the addition of more options and assist images that make the camera easier to understand and operate. The D3100 is also equipped with a live view function that allows the user to frame images in the monitor, and the D-Movie function that provides support for high-definition movie recording. While the D3100 offers authentic digital-SLR camera performance, it is also an extremely lightweight digital-SLR camera from which even beginners can expect beautiful images that accurately reflect their shooting intent.

The D3100 body shall be available in the market at an MRP of Rs 27,250 and D3100 kit (with 18-55mm VR lens) at an MRP of Rs 32, 950.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

In the recent past Nikon has introduced some wonderful D-SLR cameras- D3S a multipurpose and all rounder professional camera and the D300s a combination of professional-level performance with agility which will completely invigorate photography for its consumers. In the COOLPIX compact camera category, Nikon has recently added five new models namely COOLPIX P7000, S1100pj, S80, S8100, S5100 to the existing range of eight models: P100, S8000, S6000, S4000, S3000, L110, L22, L21.which takes the total to 13. The complete range is available in 46 bright and energetic colors to suit color preferences of Nikon customers.

With offices in Mumbai, Kolkata and Bengaluru, Nikon is strengthening its distribution network all across India. The company has established total of eighteen ASCs (authorized service centers) for complete service support for Nikon customers while three more are in pipeline for the year 2010-2011.

Nikon has also set up D-SLR and COOLPIX zone pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses. These zone allow consumers, both professional and amateurs get to touch, feel and experience the Nikon cameras with combination of lenses and other accessories providing expert guidance, technical know-how all under one roof.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon's core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Corporation, Imaging Company announced the worldwide launch of Nikon Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Visitors to the site will be able to search works by artist name or shooting location.

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KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS

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