BWI: Madison World Appoints Blue Star Infotech to Implement Microsoft ERP Solution

Press release from Business Wire India
Source: Blue Star Infotech Limited
Wednesday, September 08, 2010 10:00 AM IST (04:30 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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Madison World Appoints Blue Star Infotech to Implement Microsoft ERP Solution
Aims at better collaboration, integration and client servicing

Mumbai, Maharashtra, India, Wednesday, September 08, 2010 -- (Business Wire India) -- Madison World, one of the leading communication conglomerates in India, has decided to implement a business management and information system to integrate and streamline operations. Blue Star Infotech Ltd, a global provider of software solutions for the mid-market, has been selected as the IT partner for the project. Blue Star Infotech will put in place Microsoft Dynamics Navision ERP solution.

The Indian advertising industry is bouncing back strongly with reviving marketing budgets across sectors as companies aggressively try to acquire consumer mindshare. "The advertising market has sprung back with a vengeance. Our group is rapidly growing through new clients in existing businesses and through diversification into new communication areas. We want to facilitate this rapid growth by streamlining processes and further improving service quality to our clients with the help of a group wide ERP solution" said RSR Murthy, CFO Madison World. Madison has twenty units across ten specialized functions employing over 800 professionals across India, Sri Lanka and Thailand.

"It is very impressive to see professional consultancy firms like Madison realizing the potential of ERP solutions and the impact it can create on improving their servicing quality. This IT-driven business solution will not only help Madison in better operations management but will also enable the group to better manage its people and knowledge assets" said Satish Gaonkar, Vice President-Consulting Services, Blue Star Infotech Ltd. "The advertising industry is one of the most information intensive industries where professionals engage with a very wide set of audience. On one side we have over 200 clients across 20 units and the other we have a network of 400 TV channels, 700 publications, 270 radio stations and a rapidly growing digital media (mobile and Internet). A better IT-enabled framework will help us organize and collaborate better internally and externally while we also maintain client confidentiality" opined Murthy.

About Madison World

Madison World is a 22 year old diversified communications group, with 20 units across 9 specialized functions in Advertising, Media, Out-Of-Home, PR, Rural, Retail, Entertainment, Mobile and Sports; employing over 800 communication professional across cities in India, Sri Lanka and Thailand. The gross billing of Madison World is Rs. 25 billion.

About Blue Star Infotech Ltd (BSIL)

Blue Star Infotech (BSI) helps global mid market enterprises derive measurable business outcomes through the use of IT. BSI partners with its clients to understand the business pain points, arrive at the appropriate IT led interventions and manage successful implementation. Using its deep understanding of the mid market segment, and drawing upon its long standing track record in creating IT solutions, BSI is able to deliver affordable and relevant solutions through client-friendly flexible engagement models.

Blue Star Infotech's dual expertise in building software products for industry-leading Independent Software Vendors and IT solutions for enterprises provides it with an unique advantage to cross-leverage experiences in creating solutions for enterprises- both custom and products - across domains and technology platforms.

In addition, BSI is backed by the reputed Blue Star Group, ranked among Asia's best sub billion businesses by Forbes.



CONTACT DETAILS
Suresh Iyer Vice President - Global Marketing, Blue Star Infotech Limited, +91 9819651146, sureshi@bsil.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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