BWI: Manipal University Signs MoA with LV Prasad Film and TV Academy

Press release from Business Wire India
Source: Manipal University
Tuesday, August 31, 2010 06:11 PM IST (12:41 PM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Education & training, Information technology, Media & entertainment; Technology
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Manipal University Signs MoA with LV Prasad Film and TV Academy


Chennai, Tamil Nadu, India, Tuesday, August 31, 2010 -- (Business Wire India) -- . The MoA with LV Prasad Film & TV Academy (LVP) aims to facilitate joint programs, teaching collaborations & development of new generation programs
. The MoA will facilitate and enhance industry - academic co-operation
. LVP will be an academic partner with Manipal University (MU) in the M&E domain. This academic partnership will cover :
- MBA M&E students will be provided with an option of pursuing their 4th Semester of the program at LV Prasad Academy, Chennai
- The partnership could explore opportunities to offer Creative & Technical short term programs in the coming years; will also explore long term programs together
. Will open doors to many active collaborative engagements

Manipal University, the pioneering force in higher education in India, today announced the signing of Memorandum of Agreement (MoA) with the L V Prasad Film & TV Academy.

Manipal University (MU) and L V Prasad Film & TV Academy (L V Prasad Academy), with a mutual vision to add value to the Media & Entertainment industry and the student community, have come together to provide their expertise to potential students of management, focusing in the field of Media & Entertainment. L V Prasad Academy will be an Academic partner with Manipal University, by providing academic training, infrastructure and networking links with the industry to fulfil the educational needs of the students enrolled. Under the scope of engagement, L V Prasad Academy, among other activities, shall also provide to the students industry interface and placement assistance with Media and Entertainment companies.

Addressing the gathering, Mr Ramesh Prasad, Managing Director, Prasad Productions Pvt Ltd said "We are happy to associate with a leading private university as Manipal University. We are sure this association will pave way to many active collaborative engagements that will benefit the media industry".

Dr Vinod Bhat, Chief Academic Officer, Manipal Education & Pro Vice Chancellor, Manipal University said, "We are delighted to sign the MoA with LV Prasad Film & TV Academy. Our clear focus is to provide quality education with industry connect to our students. This MoA reflects the deep interest & commitment of Manipal University and LV Prasad Academy to contributing to the Media & Entertainment industry and the student community. Working relationships such as these will be truly beneficial to the industry."

The two-year MBA program in Media & Entertainment (4 semesters, full time) offered by Manipal University comes with a specialization in Film or Broadcast in the 4th semester. The first three semesters of the MBA program will be conducted in Manipal University's M&E campus in Bangalore, covering all General Management subjects and media & entertainment case studies. The remaining one semester (i.e. 4th semester) will be conducted at various industry organizations; for students of film & broadcast specialization, in the 4th semester, the students could choose to train at L V Prasad Academy, Chennai. This will include actual production and post production techniques, the process of film making, understanding Broadcast and other sectors of the media & entertainment with hands on exposure at the LV Prasad Academy.

About Manipal University

Manipal University, a part of the Manipal Education Group, is widely recognized for imparting high quality professional education and the preferred destination for students from over 50 countries. Manipal University was the first institute to be recognized as a Deemed University by the Government of India in 1993.

The university has 20 constituent colleges that offer over 195 courses across 14 streams, providing the finest in education to over 15,000 students every year. Manipal University offers programmes in Medicine, Dentistry, Engineering, Nursing, Allied Health, Pharmacy, Life Sciences, Management, Mass Communication, Information Science, Hotel Management, Regenerative Medicine, Jewellery Management, Geopolitics, Cultural Studies and many more.

India's top ranked institutions, including ManipaI Institute of Technology (MIT) and the Kasturba Medical College (KMC) are a part of Manipal University. These colleges have consistently been rated among the India's top 10 institutions, in their respective fields, in different surveys over the last few decades. Manipal has come to be recognized for its excellence in Medical and Engineering programmes.

The University campus is home to a world-class education infrastructure, which houses one of the best anatomy museums, and one of the finest libraries in Asia. The fully equipped campus also has a research centre of national repute. Manipal University is a fully "Digital Campus" with a WiFi network encompassing the vast expanse of 1,000 acres. The entire campus is also committed to being green and eco-friendly, with manifold environmental practices initiated among students and faculty alike. The Manipal University colleges are highly regarded for its distinguished faculty, who bring academic excellence and industry relevance to their teaching.

About LV Prasad Film & Television Academy

L.V. Prasad Film & TV Academy is part of Prasad Group, Asia's largest provider of post-production services, founded in 1956 by Shri. L.V. Prasad. The group has been at the forefront of technological developments, a trendsetter and a guiding light to the Indian post-production industry. Prasad Group includes Prasad Productions Pvt. Ltd., Prasad Film Laboratories, Prasad Video Digital, Prasad EFX, Prasad Media Corporation Ltd., Prasad Digi Audio, Prasad Recording Studios, Prasad Panavision, Digital Cinema Entertainment - Dubai & Singapore and DI Group, U.S.A. The Prasad Labs have won the National Award for Best Film Processing for a record 18 times! Little wonder that over 50%, of the 1000 plus Indian films, is serviced by the Prasad Group! The Group has the latest 'state of the art' post-production facilities and offices in Chennai, Mumbai, Hyderabad, Bangalore, Thiruvananthapuram, Bhubaneswar, New Delhi, Kolkata, Singapore, Dubai and Hollywood. Prasad Group services encompass every area involved in the film and video post-production process including Film Processing and Printing, Telecine, Visual Effects, Tape to Film Conversion, Audio, HD Post, Digital Intermediate, Film Scanning and Recording, DVD Authoring, Digital Film Restoration and Family Entertainment.

The Academy is situated in the Prasad Studios, one of the busiest post production facilities in India which gives students valuable opportunities to interact with and observe industry professionals at work.


CONTACT DETAILS
Priya Manikkath, Head - Corporate Communications, Manipal Education, +91 9845090010, priya.manikkath@manipalu.com
Mithilesh Kumar Singh, PR Consultant, Integrated Brand-Comm.com, +91 9986104898, mithilesh@brand-comm.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, EDUCATION, IT, MEDIA, TECHNOLOGY

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