BWI: LG’s Initiative for Greener Tomorrow

Press release from Business Wire India
Source: LG
Monday, August 30, 2010 02:39 PM IST (09:09 AM GMT)
Editors: General: Consumer interest, Environment; Business: Business services, Electronic appliances & components, Information technology, Media & entertainment; Technology
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LG's Initiative for Greener Tomorrow


New Delhi, Delhi, India, Monday, August 30, 2010 -- (Business Wire India) -- -- LG sponsored Green Ride in the Biggest Cyclothon event
--- Actress Chitrangada flagged the LG Green Ride

LG Electronics, the world's leading consumer durable brand is taking step forward by furthering their CSR association with environment friendly initiatives by partnering the popular green ride in the biggest cyclothon event. More than 500 people have participated in the green ride. The cyclothon will be held across in 4 other cities Chandigarh, Hyderabad, Bengaluru in 2010 and in Mumbai in 2011. The first Cyclothon took place in New Delhi on 29th August 10, Jantar Mantar Lane.

LG GREEN RIDE is a mass mobilizing ride where people turned turned up and proclaimed their support for a greener, cleaner environment to spread awareness to create an eco-friendly and an eco-conscious society.

The winners of lucky draw contest received LG LCD TV, Microwave oven & Vacuum Cleaner.

Speaking on the concept and theory; Mr. Amitabh Tiwari, LGEIL National Sales Head said: "LG is an environment conscious organization and that reflects in our product philosophy and the activities that we endorse. One such initiative is the LG Green Ride. LG Green Ride provided an opportunity for all environment enthusiasts in Delhi to come together for a common cause of "Preserving the Environment". LG's Green philosophy is built up right from manufacturing to our product delivery. More than electronics, LG is about making LIFE's GOOD .Sports is an excellent medium to integrate with a social agenda as it inspires people from all walks of life. LG has always tried to engage people with the brand and enrich customer's life with eco-friendly products. We are spreading this awareness not only to our end customers but also to our channel partners."

Adding to it Mr. L.K Gupta CMO LGEIL says-"In the past, LG has carried numerous programmes to raise awareness for the environment, prominent of them being the "I CARE" programme which was started last year. This initiative is an innovative way of creating environmental awareness and educating people on how to reduce pollution levels and make our cities cleaner and greener places to live in. At LG we are delighted to promote sports, be it cricket or cycling and encourage people to participate to make it a huge success."

Leading Bollywood Actress Chitrangada Singh present at the LG Green Ride Flag Off ceremony said ---"I feel proud to be associated with LG to have stood for the cause towards protecting our environment. As responsible citizens, we should all take smart steps towards saving the environment earth and also it is amazing to see so many people on a Sunday morning to support the LG Green Ride.

The LG Green Ride was a 15 km ride where participants from all walks of life including LG employees in large numbers, amateur cyclists, cycling enthusiasts, working professionals, housewives were on the streets of Delhi thus adding color and festivities to the whole event.

About LG Electronics India:

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in Consumer Electronics, Home Appliances, IT hardware and Mobile Communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LCD TV, GSM Phones, Washing machines, Refrigerators, Air Conditioners, Optical Disc Drives and Colour Televisions. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.

To view the photograph, please click on the link given below:

Mr. L. K. Gupta, Chief Marketing Officer, LG India, Ms. Chitragadha Singh, Mr. Amitabh Tiwari Head Sales, LG India, Mr. Niladri Datta, Product Group Head, Washing Machines, LG India
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic(99).jpg
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CONTACT DETAILS
Anuradha Karthik, IPANH&K, +91 9818788920, Anuradha.karthik@lg-one.com
Kshitija Sharma, IPAN H&K, +91 9871630164, Kshitija.sharma@lg-one.com

KEYWORDS
CONSUMER, ENVIRONMENT, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, TECHNOLOGY

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