Press release from Business Wire India
Source: Ericsson India Pvt. Ltd
Tuesday, August 31, 2010 04:30 PM IST (11:00 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Ericsson Invests in Novatium Solutions in India
New Delhi, Delhi, India, Tuesday, August 31, 2010 -- (Business Wire India) -- -- Novatium offers a PC together with cloud-based services via telecom operators
-- Gives Ericsson exciting opportunity to support an innovative local business in a fast growing market that will further increase the need of mobile broadband
Ericsson has acquired a minority stake in Novatium Solutions Private Ltd. with an aim to speed up the broadband enabled user services in emerging economies. Novatium launched its commercial service in November 2009 and has 40 employees in its Chennai office and 35 employees in the field throughout India.
Via agreements with various software companies, Novatium offers a PC together with cloud-based services through telecom operators and distributors' network, where the consumer buys his or her choice of a service-package, for example anti-virus, photo editing or office programs, as a thin client on a monthly basis. Primarily, this service addresses the needs of first-time Internet and PC users, both from simplicity as well as from an affordability perspective.
With Ericsson acquiring a minority stake in Novatium, the company will have funding and competence to further develop the offering and grow outside India in markets with similar needs. For Ericsson the agreement offers an exciting opportunity to support an innovative local business in a fast growing market that will further increase the need of mobile broadband.
Acknowledging the importance of cloud based services, Gowton Achaibar, head of Region India, Ericsson, said, "The business concept PC as-a-service is a strong offering addressing an important growing segment in the Indian market. With this engagement I see potential business synergy benefits to both Novatium and Ericsson and our respective customers."
Alok Singh, CEO Novatium Solutions Pvt. Ltd. said, "This strategic relationship with Ericsson encompasses a great opportunity for Novatium as we are partnering with a global organization with the best technology know-how, which will help us develop our offering and introduce it to new markets."
The middle income consumers and the first time PC owners are the primary contributors to the growth of PC usage in India, while connectivity to internet and cloud based services are important enablers.
The PC-as-a-service with cloud environment also brings a business opportunity to the telecom operators as it provides differentiated broadband pricing based on what services the consumer wants to have access to. This not only allows operators to increase their revenues from a service revenue share but also increases the addressable broadband market by lowering consumers' entry barriers with affordable PC's and related services.
Novatium has contracts with some of the major Indian telecom operators like Bharat Sanchar Nigam Ltd (BSNL), Mahanagar Telephone Nigam Ltd (MTNL), Bharti Airtel and TATA.
Notes to editors:
About Novatium Solutions Pvt. Ltd
Novatium, the leading provider of Managed Utility Computing as a Service in the country, builds affordable and simple computing platform to provide comprehensive computing solutions. Novatium has top-of-the-line expertise in core computing environments like Linux development, hardware platform, media processing, product testing, research in networking and audio/video technology, network administration, Linux/Windows system administration, Linux internals, programming and X windows. The company has two platforms of services for the country, Nova Navigator and Nova netPC with all India availability. Novatium's core strength lies in their management team which a pool of expertise has centered on competency areas like product development, solutions, sales and marketing.
Novatium's innovation is in the area of providing easy to use computing having developed the 'Utility Computing Paradigm', to achieve the goal of providing simple computing. The utility computing involves providing computing services based on 'Pay as you Use' utility model. The underlying principle is that users subscribe only to the required applications and resources opted for a desired period. Novatium provides home computing service across India and its simplicity of computing provides unique utility computing service, coupled with ease of navigation, data security and freedom from the hassles of application and software maintenance and upgrades. The company has been offering the solution commercially since Nov 2009 and has signed commercial contracts with some of the major Indian telcos such as BSNL, MTNL, Airtel, and TATA.
For more information, view Ericsson's Full Service Broadband Access white paper:
http://www.ericsson.com/technology/whitepapers/pdf/fsb-access-final.pdf
About Ericsson's Mobile Broadband offering
http://www.ericsson.com/solutions/news/2007/q4/20071107_mobile_broadband.shtml
Ericsson's Mobile Broadband - Speed of change campaign
http://www.ericsson.com/campaign/mobile_broadband/index.html#/Start
Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.
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UPCOMING EVENTS
IBC, Amsterdam, The Netherlands, September 10-14
CONTACT DETAILS
Rashmi Soni, Head - Internal Communications, Media & Analyst Relations, Ericsson India Pvt. Ltd, +91 8800490202, rashmi.soni@ericsson.com
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY
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