Wednesday, June 30, 2010

BWI: LG Electronics Announces a Nationwide Hunt for Mallika-E-Kitchen Cooking Contest

Press release from Business Wire India
Source: LG
Wednesday, June 30, 2010 04:55 PM IST (11:25 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Information technology
LG Electronics Announces a Nationwide Hunt for Mallika-E-Kitchen Cooking Contest

New Delhi, Delhi, India, Wednesday, June 30, 2010 -- (Business Wire India) -- . The Mallika-E-Kitchen cooking contest will be organized in around 100 cities in India
. 18 finalists selected in the second round to compete at the Grand Finale in New Delhi
. The winner will get a chance to participate in the International contest organized by LG in September 2010

LG Electronics, the world's leading brand in consumer durables, has announced a nationwide hunt for its unique cooking contest, Mallika-E-Kitchen. The contest has been organized, for women in the age group of 18 years and above, to take their cooking skills to an international platform.

Mallika-E-Kitchen is a three stage cooking contest which will be organised nationwide over a period of three months. The contest will be organized in around 100 cities starting from July till mid September. It will offer a unique opportunity to the women across the country to exhibit their talent and get a chance to demonstrate their skills on a global platform.

Speaking on the occasion, Mr. Rajiv Jain, Business Head, Home Appliances, LG Electronics India said, "Mallika-e-Kitchen is an endeavor to showcase LG's commitment towards the Indian Consumer by promoting the spirit of tasty and healthy cooking.

The response from all parts of the country has been tremendous. After a huge success of this contest last year, we at LG look forward to establish ourselves as the masters of Indian kitchens & cuisines through this unique initiative year on year and emerge as pioneers in the field of Healthy Cooking. Being the market leader it becomes our responsibility to expand the awareness of healthy cooking in Microwave across the country and help increase its penetration in the interiors of the country. And this is one way of doing it. We will continue our efforts in future as well."

With such a unique concept, LG Electronics is bullish to further strengthen its presence in the Home Appliances segment. Mallika-E-Kitchen is an innovative concept with contests run countrywide to find out the best cooking talent. It will provide an opportunity to the winner to participate in the International contest organized by LG in September 2010.

The Mallika-e-kitchen winner of 2009 Ms. Taru Peshawariya from Amritsar was rewarded with a LG Side by side refrigerator by LG. The first and second runner-ups Ms Shweta Thakuriya (Jodhpur) & Ms Uma Vijaykumar (Hyderabad) was rewarded with a Front and Top Loading Washing Machine respectively.

About Mallika-e-Kitchen contest:

To participate, one needs to fill up and submit a registration form available at select LG Dealers, LG Branch Offices. The form is also available on LG India website. Short listed candidates will be contacted by LG representative for the confirmation of venue and date for Round 1. On the contest date, the participant needs to bring her microwave cooked dish along with the recipe. If the recipe is selected by panel of judges on set parameters, then the person qualifies for the Regional level.

The first round is going to be held in around 100 cities procuring participation from around 3000 participants. The winners of the first round will be taken to the second round at the 9 regional centres (Maharashtra+Goa, Gujrat, MP+ Chatisgarh, Delhi+Rajasthan, UP+Uttarakhand, Tamil Nadu+Kerela, Andhra Pradesh+Karnataka, Punjab+Haryana & Eastern India). Finally the 18 winners from 9 zones will compete against each other in grand finale in New Delhi in September. The journey to becoming Cooking Queen doesn't end here. The National Winner may get a chance to participate in the Global contest in South Korea by LG in September 2010.

About LG's New Microwave Range:

LG Electronics the pioneers of healthy cooking across the Globe has introduced the concept to India with the launch of India's first convection microwave oven with 101 Auto Cook Menu Options. LG is the first one in India to offer highest no. of Auto cook Menus -101.This is the foremost convection microwave oven range which simplifies Indian cooking process. With a wide range of Indian Auto Cook Menu, now you can relish all types of regional dishes by just a touch of a button. An array of menu options makes the Microwave oven a must have for present day modern buyer who craves for style and functionality in everything he procures. Acknowledging the health conscious attribute of the consumers the MWO offers the unique Nutricare Menu which helps them 'steam cook' food which is low on calorie or opt for the exclusive health plus menu, soups and continental food options. Thus, a wholesome bargain for the fitness freaks. The MWO comes with the idiosyncratic "Indian Rasoi' - the Indian Specific platter with auto cook options for scrumptious Indian cuisine. The new range of microwaves comes with added new features of yogurt formation in 25 to 30 min., dehumidification, and next step guide.

The whole new range is coming with new design of floral patterns and more colour choice with 7 colours such as white, silver, red, pink, stainless steel, mirror finish etc. The new range is also coming in higher capacities of 34 and 38 litre.LG is introducing 8 new models of grill and convection exclusively for the festive season.

The Solo Microwave Ovens is priced from Rs. 3990 to Rs. 5490
The Grill Microwave Ovens is priced from Rs. 5490 to Rs. 9590
The Convection Microwave Ovens is priced from Rs. 9090 to Rs. 27990

About LG Electronics India

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in Consumer Electronics, Home Appliances, IT hardware and Mobile Communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL has achieved a turnover of Rs 13,089 crores in 2009. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LCD TV,GSM Phones, Washing machines, Refrigerators, Air Conditioners, Optical Disc Drives and Colour Televisions. This is India's first mobile phone manufacturing unit and also Asia's largest Optical Disc Drive manufacturing plant.

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Anuradha Karthik, LG, +91 9818788920,
Parul Gaur, LG, +91 9990940473,


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