BWI: International Cricket Council (ICC) Appoints KyaZoonga.com as the Official Ticketing Partner for the ICC Cricket World Cup 2011

Press release from Business Wire India
Source: Kyazoonga.com
Tuesday, June 01, 2010 09:09 PM IST (03:39 PM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Information technology, Media & entertainment, Sports
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International Cricket Council (ICC) Appoints KyaZoonga.com as the Official Ticketing Partner for the ICC Cricket World Cup 2011
Online Ticket Sales Begin Today Under the Aegis of the BCCI, SLC and BCB

Mumbai, Maharashtra, India, Tuesday, June 01, 2010 -- (Business Wire India) -- Tickets to the World Cup began selling online today from the www.iccevents.yahoo.com site. Phase I of ticket sales will be primarily online. Retail outlet and box-office sales will be rolled out in Phase II the date for which will be announced in due course.

Mr. Sharad Pawar, Vice President ICC and Chairman of the Central Organizing Committee, ICC CWC 2011 bought the first ticket to the inaugural match between India and Bangladesh online. Mr. A H M Mustafa Kamal, President of the Bangladesh Cricket Board followed with his purchase to the inaugural match to be played in Dhaka.

Haroon Lorgat, Chief Executive of the ICC, said: Our mission is to reach out to as many cricket fans as possible, both in the subcontinent and around the world. We're thrilled to appoint KyaZoonga in this crucial role, as we have been impressed with their ticketing track record, world class ticketing services and previous experience with cricket ticketing in the Indian subcontinent.

Launching online ticket sales to thirteen venues across the three host countries, India, Sri Lanka and Bangladesh, almost nine months prior to the largest international cricket event is a "first" for the tournament.. We look forward to seeing a full house throughout the ICC flagship tournament."

Professor R.S. Shetty, Tournament Director, ICC CWC 2011 commented on the occasion of the launch, "In order to make it easy for the spectators to buy tickets well in advance, we are launching the online sale of tickets for the event on June 1, 2010."

Tickets are available by clicking on the ticketing link on the official ICC website www.iccevents.yahoo.com. Credit cards, debit cards and net banking will be the accepted modes of payment for the purchase and delivery of tickets. At the customers' option, tickets booked online will either be delivered by courier or can be picked up at the venue pick-up counters nearer the tournament date. Tickets are available by team, by venue or by looking up the entire tournament schedule. Additionally, unique packages such as "Follow your Team", "Love your City" or "Be a Great Host" allow the customer to access a combination of matches to suit their preferences. Detailed instructions on how to buy, schedule information, package descriptions, as well as Frequently Asked Questions are available in the Official Ticket Guide published and distributed at the ticket launch. This guide is also available for download online. Ticket purchase Terms and Conditions are also available online.

The ticketing site has several innovative and customer-friendly features such as multiple currency options (INR, LKR, BDT, USD) and View from the Stand, a first of its kind feature that allows customers to view the cricket ground from their selected stands before they purchase their tickets. Other unique features include automatic Facebook and Twitter updates to users' profiles once they have bought their tickets.

Neetu Bhatia, Chairman and CEO of KyaZoonga said, "We are truly excited about going global with our partnership with the ICC. It is our honor and privilege to have Mr. Pawar buy the first ticket to the tournament. The World Cup is the final word when it comes to global cricketing competition and we are proud to have been appointed its Official Ticketing Partner. Cricket in the sub-continent is a uniquely fantastic experience and we are very excited about this once-in-a-lifetime opportunity of ticketing an international event of the stature of the World Cup at home. The ICC and each of the host country Boards - the BCCI, SLC and BCB have a singular goal of providing easy access to cricket fans to their favorite game. We will work closely with them to do what we do best - continue to provide customers and fans, both locally and globally, with seamless access to tickets for fixtures held in the sub-continent.

Also present on the occasion of the online ticket launch ceremony were Mr. Sharad Pawar, Chairman of the COC, Prof. Ratnakar S. Shetty, Tournament Director, Mr. Shashank Manohar, President BCCI, Mr. Nishantha Ranatunga, Secretary SLC, Mr. Mahbubul Anam, Senior Vice President BCB, Mr. Campbell Jamieson, GM ICC and other officials from the ICC and the host nation cricket Boards.

For further details and to purchase tickets to the ICC CWC 2011, please log on to www.iccevents.yahoo.com

About ICC

The International Cricket Council's Media and Communications department comprises Communications Officers James Fitzgerald and Sami ul Hasan, and Media and Communications Officer Lucy Benjamin. The department has a number of responsibilities within the ICC including, monitoring daily media output on all formats of cricket in various forms of the media - web, print, audio and broadcast. The department is the public face of the ICC - we provide all media outlets with information on the organisation and also respond to all forms of public and media enquiries. The department's main writing outlet is via the ICC's regular media releases on a variety of topics, we also contribute to the ICC's many publications. The ICC's media and communications department is also responsible for media managing all of the ICC events. The department also advices the ICC's Chief Executive and President on the organisation's public position in relation to all of manner of issues that affect the ICC.

About KyaZoonga.com

KyaZoonga.com is India's first and largest sports and entertainment ticketing company. Launched in 2007, KyaZoonga has created and vastly expanded the ticketing marketplace in India by bringing tickets to consumers who traditionally have not been able to access major events. Credited with pioneering a centralized ticketing concept where all sales channels are driven by a centralized system, KyaZoonga is the only ticketing company in India which, along with movies, concerts and other forms of live entertainment, has ticketed all the three forms of cricket, and ticketed multi sports Olympic style sporting events. KyaZoonga offers end-to-end ticketing services with multiple payment options through online, mobile, box-office and retail-outlet distribution channels. The company partners with India's leading cricket and sports franchises, multiplex operators, concert promoters and event organizers to ensure simple and easy access to popular ticketed entertainment options and helps customers Jump the Q every day.



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KEYWORDS
CONSUMER, SPORTS, MARKETING, IT, MEDIA

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