Press release from Business Wire India
Source: Acron Developers Pvt. Ltd
Thursday, June 03, 2010 04:47 PM IST (11:17 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Construction, Real estate
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Acron Group Launches "Vivara Residences" - A Nationwide Chain of World-Class Residential Communities for Senior Citizens
Are You Over 60? Then Get Ready to Unretire!
Mumbai, Maharashtra, India, Thursday, June 03, 2010 -- (Business Wire India) -- Now India may be a country full of young people but it has its share of senior citizens too. Who having raised their families, worked hard all their lives, and are now ready to settle down and enjoy the fruits of their labour.
Enter 'Vivara Residences', the latest entrant in the senior citizens housing category. Unlike the many 'retirement projects' launched before, Vivara promises a world class living experience, for which it has tied up with international retirement associations. Sensing the need for senior community living that offers world class facilities, an atmosphere of fun and revelry, and the company of peers who share similar tastes, is what made the Acron Group consider setting up Vivara Residences around the country.
With the first set of Vivara homes ready to roll out in a few months from now, in the tranquil vistas of north Goa, the company is all set to revolutionise senior- living in India. According to Dr John Britto, one of the directors of the Acron Group, "at Vivara Residences care has been taken to ensure people who come to live here can enjoy a worry-free life. We've gone one step further and incorporated this philosophy even into the buying process. Something that has always proved a hurdle for senior citizens. Vivara operates on a leasehold model and not Freehold. So you pay only a deposit and a lease you're comfortable with, we take care of the rest. It has therefore considerably reduced the stress of buying and selling property at that stage in one's life."
Thoughtful features like these that will make living here a pleasure, is what the management of Vivara likes to call - 'Unretirement'. Mr. Amar, another Director on the board of the Acron group describes it best when he says - " Unretirement is pure unadulterated pleasure that you get our of life, when you know that everything has been taken care of for you. From security to maintenance to emergency health care. That's the kind of life we're promising at Vivara Residences!"
The name 'Vivara' signifies "blessed with life", a combination of the words 'viva' for "long live" and the Sanskrit word 'vara' meaning a boon or fulfillment of a wish. Soon Vivara apartments and villas with age-friendly services and facilities will be fulfilling the wishes of senior citizens at various scenic locations. In the pipeline are projects at Coorg, Kerala, Pondicherry, Shirdi, Rishikesh, Brindavan and the outskirts of major cities. Acron Senior Living is a part of the diversified Acron group with a strong record in property development, hospitality, infrastructure projects and retail.
In most so called "retirement" developments in India, homes are sold on an ownership basis and the developer is neither involved in the day-to-day operations nor concerned with the future of the residents in the complex. Another disadvantage for seniors with such freehold, open market sales is that in subsequent transactions, the homes could pass on to unsuitable buyers who do not qualify in terms of the age and lifestyle profile of existing residents. However, the leaseholds in Vivara ensure that the unique, age-appropriate characteristics of the properties are preserved and their privacy and tranquility are protected over the long term. Moreover, Acron's continued management and ownership of Vivara helps maintain the quality of the product and service in each community. This enhances asset values for the residents and thereby increases demand from prospective senior-citizen lessees on an ongoing basis. Choose from the range of attractive pricing plans including some that earn you a profit on your Lease Deposit. The best part is that in all options, residents get their entire Deposit back when they terminate their lease.
Senior-living developments are much more than just real estate projects, they are all about the people who will live in them. Vivara represents a paradigm shift from the 'retirement' developments currently on offer in the country
Vivara is a value-enhancing revolution in specialized housing for older people. The fully furnished, ready-to-move-in homes, in a lively resort setting, are designed to a high standard with eco-friendly features, first class physical amenities and senior-friendly services. Vivara facilitates an "ageing in place" continuum of assisted living and aged care support for residents at advanced ages, helping them live healthily with comfort and dignity.
Vivara is backed by Acron's impeccable track-record of quality design and enduring construction values. We create an enriched living experience for the residents. Acron developments are thoughtfully designed, located in tranquil surroundings yet close to all the action and with an upscale ambience that complements Acron clients' international lifestyles. For over two decades, Acron have been building apartment and villa complexes for lease or sale to discerning customers, many of whom are older homebuyers from various parts of India and NRI's and PIO's from the United Kingdom, USA, Australia, Canada, South Africa, South America and Europe. We create residences that feel like home the moment you walk in the door.
Vivara is owned and managed by Acron, so you benefit from the absolute commitment to quality, service and customer focus. The highly trained and motivated management and staff are guided by a resident-centric philosophy at Vivara. Vivara, the place that you will be proud to call your home! Come to Vivara where you will look forward to your unretirement!
For more details visit: www.vivara.in and www.acronindia.com or Email at homes@vivara.in
To view the photographs, click the links below:
L-R: Dr. Joseph Britto, Dr.John Britto and Mr. Amar Britto at Launch of 'Vivara Residences'
Acron Developments
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CONTACT DETAILS
Nawzer Kerawala, Synergy Public Relations, +91 (22) 26434448 / 26418669, sprmumbai@gmail.com
KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, CONSTRUCTION, REAL ESTATE
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