BWI: Dream11.com Becomes the Official Cricket Gaming Partner of Leading Websites

Press release from Business Wire India
Source: Dream11.com Gaming Pvt. Ltd
Thursday, February 25, 2010 08:35 PM IST (03:05 PM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Information technology, Sports; Technology
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Dream11.com Becomes the Official Cricket Gaming Partner of Leading Websites
Becomes the Preferred Fantasy Cricket Game Partner

Mumbai, Maharashtra, India, Thursday, February 25, 2010 -- (Business Wire India) -- Dream11.com, the flagship brand of Dream11 Gaming Pvt. Ltd., today announced a content partnership with Cricketnirvana.com, Zeecric.com, Oneindia.com and Amarujala.com. This partnership gives Fantasy Cricket fans everywhere access to the latest and most comprehensive statistics, community features, cricket games, high-score leader-boards and other interactive Fantasy Cricket features. Dream11.com has been chosen to be the preferred Fantasy Cricket Game partner and will, through this understanding, provide ongoing Fantasy Cricket content to these sites. Acclaimed as the 'World's No.1 Fantasy Cricket Game', this unique and innovative Fantasy Cricket website offers its users the world's first graphical Fantasy Cricket Game.

Through this partnership, Dream11.com will be expanding the universe of Fantasy Cricket. Dream11.com will be providing an impressive range of cricket-based gaming content such as Fantasy Cricket, celebrity based games, statistics, high-score leader-boards, community features, news, match schedules and exciting prizes to these cricket specific portals and channels.

The initiative has been taken keeping in mind the increasing popularity of Fantasy Cricket in India and the need to take it to a varied audience across levels and geographies. This tie up will ensure wider audience reach and ready availability of Fantasy Cricket information across sites. The information will guide the players into making the right decisions while creating and managing their fantasy cricket teams. Users will compete for exciting prizes, which include international holidays, bikes, LCD TVs, iPods and digital cameras.

In addition to widening the reach for Fantasy Cricket content, these sites will also provide advertisers with a rich platform to reach out to millions of consumers who enjoy the game and generate exposure to a new, large and growing audience of users.

Harsh Jain, CMD, Dream11.com Gaming Pvt. Ltd., said, "We are very happy to be the preferred partner for these leading websites and are eager to provide relevant cricket content to them on an ongoing basis. It is indeed a proud moment for us to be sought after by these industry giants. Interest in Fantasy Cricket is growing on a daily basis and with IPL and other league matches in the anvil, fans are hungry for information. We are confident that our partnership will deliver great value to the consumers of Cricketnirvana.com, Zeecric.com, Oneindia.com and Amarujala.com. We look forward to signing on many more such associations in the near future".

"Growing business in the online arena is vital for us in order to serve our fans. By spearheading a new distribution opportunity, we seek new ways to accelerate the availability of Fantasy Cricket content to a wider audience. Currently, there are 1 million players in India playing Fantasy Cricket. Fantasy Sports is a $4.48 billion industry in the US and Canada with over 60 million players playing actively worldwide and we expect Fantasy Cricket to grow exponentially in India as well as globally. Dream11.com is the only Fantasy Cricket website outside USA to be a Fantasy Sports Trade Association (FSTA) member and the recognition has driven us to be in the spotlight for content partnerships", he added.

"It gives us great pleasure to associate ourselves with Dream11.com and partner with them for our cricket gaming channel. Users will find a synergy wherein they can understand the current cricket matches, see them through our live streaming of matches, scan through real-time player profile and statistics in the Interactive score card to effectively form their fantasy cricket teams on our fantasy cricket channel powered by Dream11.com. Additionally, the users can keep improving their chances of winning prizes by watching the match replays, graphs and statistics. Also, the users can play exclusive cricket games, powered by Dream11.com, whenever they wish. This is a truly symbiotic partnership between a cricket content provider and a gaming partner - Jose Felix, Vice President - New Media at Nimbus Communications Limited (Which owns CricketNirvana.com)

B.G. Mahesh, CEO, Greynium Information Technologies Pvt. Ltd.(which owns Oneindia.com) said, "This partnership is in line with the new wave of associations happening in the dotcom world, like Yahoo and Bing. Such partnerships are a win-win for consumers and all the parties involved. I am sure that Oneindia will leverage its already large user base through this cutting-edge gaming experience provided by Dream11.com."

"We have a healthy partnership with Dream11.com which drives good value for everyone involved. There is great synergy between our traffic and the gaming platform by Dream11.com, Gourav Sharma, Head, Online Sales, Amarujala."

Dream11.com, the world's leading fantasy cricket website ranks number 1 in all of its major markets and reaches over half a million users. The site's reach, authority and brand recognition is unrivalled in the Fantasy Cricket world.

About Dream11.com

Dream11.com, the 'World's No.1 Fantasy Cricket Game', is the flagship brand of Dream11 Gaming Pvt. Ltd. It is a unique and innovative Fantasy Cricket website that offers users the world's first graphical Fantasy Cricket game. The website also allows users to compete and connect with millions of cricket fanatics and develop 'cricket communities' that further add to the fun quotient. Features like Live Scores, News, Player Profiles, Schedules, Standings, Statistics and Cricket Games, along with Community tools, ensure a complete Fantasy Cricket experience for its global users.
For more information: log on to http://www.dream11.com/

What is Fantasy Cricket?

Fantasy Cricket, a part of the US $4.5 billion Fantasy Sports Genre, provides users an opportunity to select their own virtual cricket team. Simply put, users optimize their allocated budget to create fantasy teams of real players and score points depending on how those players perform in real life matches. Visit www.dream11.com for more information.


CONTACT DETAILS
Priyanka Dhavan, brand-comm, +91 9322148535, priyanka@brand-comm.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, IT, TECHNOLOGY

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