Source: BMW India
Thursday, February 25, 2010 05:17 PM IST (11:47 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Automotives, Business services; Automotive
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The Best in its Class Just Got Better: the BMW 3 Series Sedan Steps Forward with the New BMW 320d Corporate Edition and the New BMW 330i
Chennai, Tamil Nadu, India, Thursday, February 25, 2010 -- (Business Wire India) -- BMW India launched two new variants of the best selling BMW 3 Series Sedan: the new BMW 320d Corporate Edition (Diesel) and the new BMW 330i (Petrol). The new cars will be available at BMW India dealerships across India from 25 February 2010 onwards.
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Speaking on the occasion, Mr. Peter Kronschnabl, President, BMW India said, "We are proud to expand the BMW 3 Series portfolio in India in both diesel and petrol variants. BMW 3 Series is unsurpassed when it comes to the highest standards of all-round quality, safety and perfection to ensure the highest levels of comfort and luxury. With powerful and efficient engines, innovative technology, elegant interiors combined with pioneering safety features, the new BMW 3 Series offers a perfect symbiosis of sporting performance and supreme style that thrills discerning motorists, a continued testament to why the BMW 3 Series has remained the most widely selling premium vehicle in the world ".
The all India ex-showroom prices in INR of the two new variants are as follows.
The new BMW 330i : 33,40,000
The new BMW 320d Corporate Edition : 23,95,000
The BMW 3 Series will be available in a range of six paint finishes: Alpine White, Sapphire Black, Monaco Blue, Space Grey, Platinum Bronze and Titanium Silver.
Individual upholstery designs in Dakota leather will be available in four colours: Beige, Black, Oyster and Saddle Brown for BMW 320d Highline, BMW 320i and BMW 330i. Upholstery design in Sensatec Beige or Black is available on the BMW 320d Corporate Edition.
Elegant, sporty design with unrivalled driving dynamics and sports-style performance featuring advanced technology, the new BMW 3 Series offers more than any of its competitors. It delivers a truly exhilarating driving experience. The benchmark in every respect: the BMW 3 Series is, and always will be the vehicle that other sporty compact models aspire to be. And now the world's most successful premium car has expanded its model range in India, offering even more.
The BMW 330i boasts an in-line six-cylinder petrol engine with High Precision Injection featuring a lightweight magnesium/aluminum alloy crankcase. It powers the saloon from 0 to 100 km/h in 6.5 seconds. BMW petrol engines with High Precision Injection and lean-burn combustion deliver fuel exactly where it is needed. The BMW 330i features a 2996cc six-cylinder engine with the maximum output of 190kW at 6600 RPM and maximum torque of 300Nm at 2500-4000 RPM.
The BMW 320d's four-cylinder diesel engine with an all aluminium crankcase and third-generation common-rail direct injection also features variable inlet valves and high-pressure fuel injection. The common-rail system separates pressure generation and fuel injection, with electronically controlled injectors delivering the fuel to the cylinders. Third-generation common rail operates at pressures of up to 2000 bars and is therefore more precise in the amount and delivery of fuel injected. The BMW 320d features a 1995 cc four-cylinder engine with the maximum output of 130kW at 4000 RPM and maximum torque of 350 Nm at 1750-3000 RPM.
BMW India
Headquartered in Gurgaon (National Capital Region) BMW India is a 100% subsidiary of the BMW Group. The initial investment in India is 1.1 billion Indian Rupees.
The wide range of BMW activities in India include the establishment of a production plant in Chennai (Tamil Nadu) and development of a dealer organisation across major metropolitan centres of the country.
In medium term, BMW India has employed around 200 people; up to 600 additional jobs have been created in the dealer and service network.
On 29 March 2007, BMW India officially opened its production plant in Chennai. The BMW Plant Chennai produces the BMW 3 Series and BMW 5 Series Sedans in petrol and diesel variants and has a capacity to produce 3000 units per year on a single shift basis.
BMW India is the pioneer in bringing luxurious dealerships to India. BMW India has set a decisive course in India by setting up BMW dealerships of international standards across all metropolitan centres of the country. BMW India has set very high standards in service quality and customer care in India.
The present Dealer network covers 95% of the sales potential of the premium car segment in India. Phase I of the Dealer network Dealer Network Strategy included establishment of 12 dealers covering major metropolitan centres of the country by the end of 2009. An aggressive plan was chalked out and implemented for completion of phase 1 of the Dealer Network, much ahead of schedule (Phase One was completed by end 2008). Owing to an exuberant growth potential, BMW India has further chalked out phase 2 of its dealer development strategy to support its plans. In phase two, BMW India will further expand operations in 10 additional cities in India.
Presently, BMW India is present at 17 locations in the Indian market; BMW Studio (New Delhi), Deutschen Motoren (New Delhi), Deutschen Motoren (West Delhi), Bird Automotive (Gurgaon, NCR), Navnit Motors (Mumbai), Infinity Cars (South Mumbai), Krishna Automobiles (Chandigarh), Navnit Motors (Hosur Road, Bangalore), Navnit Motors (Millers Road, Bangalore), Delta Motors (Hyderabad), Kun Exclusive (Chennai), Bavaria Motors (Pune), OSL Prestige (Kolkata), Parsoli Motors (Ahmedabad), Platino Classic (Kochi), Kun Exclusive (Coimbatore) and Sanghi Classic (Jaipur).
BMW dealerships presently display the BMW 3 Series and BMW 5 Series that are produced at the BMW Plant Chennai. BMW dealerships also display the BMW 6 Series, BMW 7 Series, BMW X3, the BMW X5, the BMW X6, BMW Z4, and the BMW Gran Turismo which are available in the country as CBU's (completely built-up units). The BMW M3 Coupé, BMW M3 Convertible, BMW M5, BMW M6 Coupé, BMW M6 Convertible, BMW X6 M, BMW 6 Series Individual and BMW 7 Series Individual can also be ordered at BMW India dealerships.
International Purchase Office
BMW India has also established an International Purchasing Office (IPO) at its Headquarters in Gurgaon. The IPO will focus on the development of exports from India to the BMW Group International Production Network and work towards increasing the sourcing share from India over the coming years. The activities include the identification and assessment of potential suppliers taking into account BMW's requirements for quality, technology and logistics. The IPO will explore procurement of production material (components) as well as IT and Engineering Services.
BMW Financial Services India
BMW Group will introduce BMW Financial Services India as a new business entity in India by the mid of 2010 and will be headquartered in Gurgaon (National Capital Region). BMW Financial Services India is seeking a license to operate as a Non-Banking Finance Company (NBFC) in India to offer solutions for Retail automobile financing for BMW customers and multi make customers, Financing for Fleet Owners and Commercial Financing for BMW Dealerships and multi make dealerships.
BMW Financial Services India will continue to offer Insurance solutions to its customers through its cooperation partners. BMW Financial Services has been successfully operating in India as a part of BMW India with its three business lines: Retail finance, Commercial finance for the BMW India Dealerships and Insurance solutions through cooperation partners for BMW customers. The services offered through BMW Financial Services have been significantly valuable to the premium clientele who require exclusive and flexible financial solutions. BMW Financial Services India will be a subsidiary of BMW Group, headquartered in Munich, Germany. BMW Financial Services was established in 1993 and presently has subsidiaries in 31 countries besides India and is active in more than 60 countries.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.
The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues for 2009 totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.
To view the photograph, AK-AO-IN KUN Exclusive Statement 250210 and BMW 3 Series Specification Sheet, please click on the links given below:
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AK-AO-IN KUN Exclusive Statement 250210
BMW 3 Series Specification Sheet
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CONTACT DETAILS
Abhay Dange, General Manager, Press and Corporate Affairs, BMW India, +91 9910481013/+ 91 (124) 4566600, Abhay.Dange@bmw.in
Richa Sharma, Vox Public Relations, +91 9811661908 / + 91 (11) 40613000, RichaS@voxpr.co.in
KEYWORDS
CONSUMER, LIFESTYLE, AUTOMOTIVE, BUSINESS SERVICES, AUTOMOTIVE
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