BWI: SonicWALL Expands Commitment and Simplifies Customer Programs

Press release from Business Wire India
Source: SonicWALL
Tuesday, October 06, 2009 12:20 PM IST (06:50 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
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SonicWALL Expands Commitment and Simplifies Customer Programs
New Customer Advantage Program increases Incentives and Passes along Savings

Bangalore, Karnataka, India, Tuesday, October 06, 2009 -- (Business Wire India) -- SonicWALL, Inc. (NASDAQ: SNWL), a leading secure network infrastructure company, today announced the launch of its Customer Advantage Program (CAP), further emphasizing its commitment to provide customers with more choice, cost savings and flexibility. The new initiative, which will include the simplification and expansion of its Secure Upgrade and Unified Threat Management (UTM) Trade-up Programs, will help customers save on upgrade and competitive replacement costs across the entire product line. The new Secure Upgrade Plus offering also provides partners with the opportunity to provide clients effective protection over time with minimal hassle. SonicWALL will also reward loyal qualifying customers with preferred bundle pricing, through the introduction of a new program element, the Customer Loyalty Bundle.

"We remain committed to both our channel partners and our end-users, through the delivery of great products and the introduction of industry leading offers," said Marvin Blough, Vice President of Worldwide Sales at SonicWALL. "The new Customer Advantage Program is a testament to this as we pass on savings to the user in return for a longer-term commitment from them, as well as adding new security solutions to the existing program thereby giving our partners the tools they need to protect their customers."

Recognizing previous investments they have made, the Secure Upgrade Plus offering enables customers to upgrade from their existing security solutions, while the Customer Loyalty Bundle provides preferred pricing to those who deploy multiple SonicWALL product lines.

The key features of the Customer Advantage Program are as follows:

-- Expands and simplifies existing programs, offering a clear upgrade path from older SonicWALL products across the board, as well as a trade-in path from competitors' products;

-- Customers purchasing the minimum subscription to services and support can save up to 50 percent on the total annual cost of that solution;

-- Secure Upgrade Plus now features more SonicWALL Network Security products including the popular new TZ 200 Series, in addition to Continuous Data Protection (CDP), Secure Remote Access (SSL-VPN) and Email Security product lines;

-- Additional discount pricing is available to customers participating in the Secure Upgrade Plus offering (either by upgrade or trade-in) through Customer Loyalty Bundle pricing, which is up to 30 percent less than MSRP on other appliances included in an upgrade purchase.

"The Integration Works, LLC has been a partner of SonicWALL's for more than eight years and we have always found their technology to be of the highest quality and more than meet the needs of our customers," said James Carter, CTO for The IntegrationWorks. "This new advantage program has made it even easier for us to manage our existing customer accounts as well as open up lots of new opportunities to approach prospects as a result of the clear incentives to consider SonicWALL's solutions."

About SonicWALL, Inc.

SonicWALL is committed to improving the performance and productivity of businesses of all sizes by engineering the cost and complexity out of running a secure network. Over one million SonicWALL appliances have been shipped through its global network of ten thousand channel partners to keep tens of millions of worldwide business computer users safe and in control of their data. SonicWALL's award-winning solutions include network security, secure remote access, content security, backup and recovery, and policy and management technology. For more information, visit the company web site at http://www.sonicwall.com/.

Safe Harbor Regarding Forward-Looking Statements

Certain statements in this press release are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements include but are not limited to statements regarding the benefits associated with the Customer Advantage Program and the benefits associated with implementing the applicable SonicWALL product lines. These forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. In addition, please see the "Risk Factors" described in our Securities and Exchange Commission filings, including our Annual Report on Form 10-K for the year ended December 31, 2007, for a more detailed description of the risks facing our business. All forward-looking statements included in this release are based upon information available to SonicWALL as of the date of the release, and we assume no obligation to update any such forward-looking statement.

NOTE: SonicWALL is a registered trademark of SonicWALL, Inc. Other product and company names mentioned herein may be trademarks and/or registered trademarks of their respective companies.


CONTACT DETAILS
Rony Rajan, 20:20 MEDIA, +91 9980162010, rony@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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