BWI: Citibank Launches New Credit Card Rewards Platform

Press release from Business Wire India
Source: Citi
Monday, October 05, 2009 04:23 PM IST (10:53 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Financial Analyst
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Citibank Launches New Credit Card Rewards Platform
Offers Four Million Products for Redemption

Mumbai, Maharashtra, India, Monday, October 05, 2009 -- (Business Wire India) -- Citibank India today launched Citi Rewards, a new rewards platform targeted at customers who hold Citi-branded credit cards such as Citibank Diners, Citibank Platinum Select, Citibank Titanium Cash Rewards Cards, and others. The new CitiRewards platform offers customers the choice of over four million products for redemption of their reward points - from travel to electronic goods, Shopper's Stop gift vouchers and home-delivered flowers to fitness clothing and shoes.

In addition, via Citi Rewards, customers of the Citibank Platinum Select and Citibank Titanium Cash Rewards credit cards can also redeem their points to pay off their card outstanding dues or for air miles across multiple airlines in India.

Sandeep Bhalla, Business Manager, Cards, Citi India, said, "We are delighted to launch CitiRewards. This new platform transforms rewards from being an add-on product of card ownership to the center of customer experience. This is also our way to thank customers for their Citibank Card preference, usage and loyalty. We are confident that by giving customers the unmatched experience of CitiRewards, we will further embed our Cards as the only way to pay."

The key highlights of the new CitiRewards platform are:

-- Expanded CitiRewards Catalogue: Customers can redeem their Reward Points for over a 100 gift vouchers from world-leading brands in the popular categories of apparel, accessories, books, entertainment and dining. Customers can choose the convenience of placing their catalogue order by calling the 24 7 CitiPhone or on the CitiRewards site at www.citibank.com/india.

-- Convenient Online Redemption: Through tie-ups with popular e-commerce portals, CitiRewards also enables Citibank cardmembers to redeem their reward points for purchases from amongst over 4 million products encompassing apparel, electronics, sports goods at www.indiaplaza.in, for movie tickets at www.bookmyshow.com, holiday packages at www.travelrewards.co.in, designer perfumes at www.perfume2order.com, flowers at www.rightflorist.in, amongst others. Purchases can be paid for through any combination of rupees and reward points. Customers can also donate their reward points to leading NGOs CRY and CPAA and make a contribution towards child welfare and cancer patients respectively.

-- Instant Point-of-Sale Redemption: Point-of-Sale redemption is an immensely popular redemption channel amongst cardmembers, and therefore, CitiRewards enables customers to redeem their reward points at payment check-out counters of over 190 merchants including leading lifestyle chains such as Shopper's Stop, Westside and Landmark against purchases made there.

For more information on CitiRewards, please click on "Redeem Reward Points" on the homepage of the Citibank India customer portal at www.citibank.com/india.

Citi

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.



CONTACT DETAILS
Indu Aishwerya Anand, Citi, +91 (124) 418 6766, indu.anand@citi.com
Shreela Roy, IPAN Hill & Knowlton, +91 9820149119, shreela.roy@ipan.com
Lina Gokarn, IPAN Hill & Knowlton, +91 9920321565, lina.gokarn@ipan.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, Financial Analyst

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