Press release from Business Wire India
Source: Amul
Saturday, June 27, 2009 06:21 PM IST (12:51 PM GMT)
Editors: General: Consumer interest, Food & drink; Business: Advertising, PR & marketing, Business services, Commodities & materials
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Shri B M Vyas, Managing Director of GCMMF Gets Prestigious 'Charotar Ratna' Award
Anand, Gujarat, India, Saturday, June 27, 2009 -- (Business Wire India) -- Shri B M Vyas, Managing Director of Gujarat Cooperative Milk Marketing Federation Ltd., (GCMMF Ltd.), Anand Gujarat, has been awarded the prestigious 'Charotar Ratna' award, for his exemplary service to the Indian dairy industry and to the farmers of Gujarat. This highly prestigious award instituted by Rotary Club, Roundtown, Anand, will be presented to Shri B M Vyas by the Hon. Member of Parliament from Anand, Shri Bharat Solanki, on 27th June 2009 at a special ceremony organized in the auditorium of Institute of Rural Management, Anand.
Shri B. M. Vyas has joined GCMMF in the year 1978 as Deputy Manager and rose to the present level of Managing Director in 1994 - within a short span of 16 years, during which he served the organization different in capacities. Having grown from the cadre in multi-function environment, he has in-depth knowledge of dairy business. He has travelled widely within India and overseas. Under his leadership GCMMF has been honored with various Awards for outstanding performance in the Industry including the coveted Rajiv Gandhi National Award for Quality and Business World Award of Most Respected Indian Company in 2002.
He is passionate about developing products that meet the unique requirements of the consumers. He believes that all organizations can achieve their goal of customer satisfaction by harnessing the manpower talent through HR initiatives and use of information technology to integrate their activities with their suppliers and consumers to retain the competitive edge.
Some of his significant achievements as Managing Director of GCMMF are :-
-- Under his able leadership, the turnover of GCMMF grew almost 600%, from Rs. 988.90 crores in 1993-94, to Rs. 6711.31 crores in 2008-09. The business of the organization, has increased seven-fold, during his 15 year tenure as CEO.
-- This achievement is even more significant, since this was the period when the new economic policy of liberalization took roots in India. Shri B M Vyas steered GCMMF through a period of intense competitive environment, when MNCs as well as regional brands challenged the leadership of Amul in domestic market. Under his leadership, GCMMF successfully weathered all challenges and the 'Amul' brand retained its supremacy in the Indian market.
-- When he assumed charge as CEO in April 1994, his first task was to transform GCMMF into a vibrant modern organization. This was critical if GCMMF was to continue to thrive in the era of liberalization. He set forth on a five-pronged strategy: -
-- He initiated TQM (Total Quality Management) in GCMMF in 1994. TQM helped to transform the organizational culture, equipping it with the means to meet the challenges of liberalization.
-- He focused on integrating the key business processes through the use of Information Technology. He implemented ERP in the organization and initiated development of Enterprise-wide Integrated Information system, which has become the backbone of the organization. Due to his initiative, GCMMF was one of the first business organizations in India, to have their own websites (www.amul.com) since 1995. Amul's Cyberstore from where customers could order Amul products and get doorstep delivery is his unique innovation
-- He is the fountainhead of innovative and creative initiatives, within GCMMF. His reputation as a product-innovator is well known in FMCG industry. He has enabled introduction of several innovative products, through fusion of available technologies. Innovation is not limited to new product development alone. Every new product introduction is supported by creative marketing strategies. During his tenure as CEO of GCMMF, more than 60 new products have been launched by the organization. Most of these new launches have proved to be grand successes, including Amul Ice-cream, Amul Masti Dahi, Amul Kool Flavoured Milk, Amul Long Life UHT milk and several other products. Packaging has also been revamped for major Amul products, so that they have a world-class appearance.
-- In order to gain direct access to final consumers, Amul Parlours have been started in major cities. With this initiative, GCMMF has also ventured into direct retailing. Shri Vyas started this initiative for two important reasons :- (1) It enhances brand visibility of Amul at retail level. (2) It helps the organization to get direct feedback from consumers, regarding its products. GCMMF has also opened such parlors at major centers of excellence, such as the campus of INFOSYS at Bangalore, Campuses of various IIMs and IITs, NID and ISRO campuses at Ahmedabad and plans to open several more. Currently, Amul has more than 4000 parlours in all major towns of the country.
-- In order to gain presence in the global dairy market, GCMMF has introduced Amul products in various countries. Amul has a significant presence in Middle-East, with our own brand office located in Dubai. This has also happened at the initiative of Shri B M Vyas. Amul also entered the prestigious US market and initiated tie-ups with major retail chains. Shri Vyas also paved the way for entry of Amul products in Singapore, Hong Kong, Sri Lanka, Thailand, Bangladesh, China, Australia, Japan and several African countries.
-- Shri B M Vyas is a member of the Boards and Governing bodies of several organizations and institutions. He has actively participated in formulating and influencing National policy on several industrial sectors including, dairy industry, packaging industry and export sector. Some of the organizations in which Shri Vyas is a board member are :-
-- PERMANENT COMMITTEE OF COMMISSION C, INTERNATIONAL DAIRY FEDERATION
-- BOARD OF GOVERNORS, INSTITUTE OF RURAL MANAGEMENT, ANAND (IRMA) - till 2008
-- GOVERNING BODY, INDIAN INSTITUTE OF PACKAGING, MUMBAI (2000-2004)
-- EXPORT INSPECTION COUNCIL OF INDIA, MINISTRY OF COMMERCE AND INDUSTRY, GOVERNMENT OF INDIA, NEW DELHI
-- KAIRA CAN COMPANY, MUMBAI
-- NATIONAL COMMITTEE ON FOOD PROCESSING, CONFEDERATION OF INDIAN INDUSTRIES, NEW DELHI.
-- VIDYA DAIRY, ANAND.
-- RUDI MULTI-TRADING COMPANY LIMITED, AHMEDABAD (AN INITIATIVE OF SEWA)
-- GYAN SHALA PROJECT, AHMEDABAD (FREE EDUCATION INITIATIVE)
OTHER HONOURS & AWARDS RECEIEVD BY SHRI B M VYAS, MD, GCMMF
-- 'BEST OF ALL RAJIV GANDHI NATIONAL QUALITY AWARD' - 2002 (GCMMF)
-- 'IMC-RAMKRISHNA BAJAJ CERTIFICATE OF MERIT FOR QUALITY' - 2003 (GCMMF)
-- 'BUSINESS WORLD - INDIA'S MOST RESPECTED COMPANY AWARD' - 2002 (GCMMF)
-- 'QIMPRO - GOLD STANDARD AWARD' - 2003 (IN PERSONAL CAPACITY)
-- INDIAN DAIRY ASSOCIATION (IDA)'S CH. V NAGAR AWARD - 2008.
-- 'NATIONAL CITIZEN AWARD' - 2001 (IN PERSONAL CAPACITY)
-- 'CERTIFICATE OF APPRECIATION FOR EXEMPLARY MARKETING PRACTICES'
-- BY ROTARY CLUB, NADIAD - 2002. (IN PERSONAL CAPACITY)
-- 'CERTIFICATE OF APPRECIATION' BY SHETH MC COLLEGE OF DAIRY SCIENCE, ANAND - 2005. (IN PERSONAL CAPACITY)
-- 'SHALIN MANAV RATNA' AWARD BY ANUPAM MISSION, MOGRI - 2006 (IN PERSONAL CAPACITY)
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CONTACT DETAILS
R. S Sodhi, Chief General Manager,, G.C.M.M.F. Ltd, +91 (02692) 221211/ +91 9824011058, sodhi@amul.coop
KEYWORDS
CONSUMER, FOOD, MARKETING, BUSINESS SERVICES, COMMODITIES
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