Thursday, April 30, 2009

BWI: Mahindra & Mahindra India’s Leading Utility Vehicle Manufacturer Customizes a Scorpio Getaway Lifestyle Especially for Bhaichung

Press release from Business Wire India
Source: Mahindra & Mahindra Ltd.
Thursday, April 30, 2009 04:58 PM IST (11:28 AM GMT)
Editors: General: Consumer interest, Lifestyle, People, Sports; Business: Advertising, PR & marketing, Automotives, Business services, Media & entertainment, Sports; Automotive
Release no: 19839
Mahindra & Mahindra India's Leading Utility Vehicle Manufacturer Customizes a Scorpio Getaway Lifestyle Especially for Bhaichung
Bhaichung Bhutia's Love for a Mahindra Off-Roader Fulfilled

Kolkota, West Bengal, India, Thursday, April 30, 2009 -- (Business Wire India) -- Bhaichung Bhutia, India's football captain, received the Scorpio Getaway Lifestyle - a customized concept of the Scorpio Getaway, from senior Mahindra officials in a special ceremony held in the city today.

"We are thrilled to customize the Scorpio Getaway Lifestyle concept for Bhaichung which, for him, represents the fulfilment of a long cherished childhood dream. With its sporty, stylish looks and go anywhere capability, the Scorpio Getaway Lifestyle is the perfect offroad vehicle for those who seek thrill and adventure. A high degree of customisation also makes it the ideal choice for Bhaichung to make a personalised style statement," said Mr. Vivek Nayer, Senior Vice President - Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

"My love affair with offroad vehicles began with Mahindra. I grew up in the hills of Sikkim and one of my fondest childhood memories is of my father and me going for long drives through tea plantations and rugged terrain in a Mahindra.. Ever since then I have always dreamt of owning an offroad vehicle that would be suitable for both the city as well as the hills. Life has now come full circle and I am absolutely delighted to receive my very own, personalised Scorpio Getaway Lifestyle concept from Mahindra which will help me relive the days of my youth," said Indian skipper, Bhaichung Bhutia.

A recipient of the prestigious Padma Shri and Arjuna Awards, Bhaichung Bhutia is already a legendary figure in Indian football and captain of the national team. In 1999, he was voted Asian (AFC) Player of the Month and also received the Sikkim State Award for his contribution to the sport.

The Scorpio Getaway Lifestyle concept is built on the Scorpio Getaway platform which is available in both 2WD and 4WD variants and is powered by the technologically advanced 115 hp CRDe engine. It is also BS-III compliant. Customised body paint, along with styled wheel arches and auxiliary lamps give the Scorpio Lifestyle a sporty stance. This is further enhanced by a motorised sunroof and stainless steel guards for the front, rear and sides of the vehicle. The cargo bay with a motorised cover comes in handy on long camping trips as it provides ample storage space and also protects cargo in case of rain.

The vehicle's imposing exterior is aptly complemented by plush, custom painted interiors with custom stitched leather upholstery. Additional features include an MP3 music system with speakers, an iPod docking station and a reverse camera with sensors.

About The Mahindra Group

The US $6.7 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.

The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the only tractor company worldwide to be bestowed this honour. It also holds the distinction of being the only tractor company worldwide to win the Deming Prize. The US based Reputation.

Institute recently ranked Mahindra among the top 10 Indian companies in its Global 200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.

To view the photographs, please click on the links given below:

L to R: Mr. Maruti Mathur, Zonal Manager, East, Automotive Sector, Mahindra & Mahindra Ltd., Mr. JS Nanda, DGM - Marketing & Customisation, Automotive Sector, Mahindra & Mahindra Ltd, Mr. Vivek Nayer, Senior VP - Marketing, Automotive Sector, Mahindra & Mahindra Ltd. and Bhaichung Bhutia at a Press Conference in Kolkata

Scorpio Gateway Lifestyle Picture 1

Scorpio Gateway Lifestyle Picture 2
For picture(s)/data to illustrate this release click below:

Ms. Roma Balwani, VP & Head - Corporate Communication, Mahindra & Mahindra Ltd., +91 (22) 24975176,
Percy Dubash, Adfactors PR, +91 (22) 22049804,
Manali Pilankar, Adfactors PR, +91 (22) 22049804,


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