Tuesday, March 31, 2009

BWI: SeaChange Rolls Out IPTV Products and Services for Smart Digivision’s MyWay IPTV Service

Press release from Business Wire India
Source: Business Wire
Tuesday, March 31, 2009 10:06 AM IST (04:36 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Telecommunications; Technology
Release no: 19572
(BW)(MA-SEACHANGE)(SEAC)SeaChange Rolls Out IPTV Products and Services for Smart Digivision's MyWay IPTV Service
Smart Digivision's MyWay IPTV Service Targets 3 Million Subscribers across India SeaChange TV Navigator Middleware, VOD Solution and Convergence Apps in Play often Proven Massive Scalability and Professional Services Keys to SeaChange Win

Acton, Massachusetts, United States and Delhi, India, Tuesday, March 31, 2009 -- (Business Wire India) --

India's highly promising, recently launched Smart Digivision MyWay IPTV service is taking full advantage of comprehensive software, systems and services from SeaChange International (Nasdaq: SEAC), the proven leader in IPTV and on-demand television solutions. Customers of Bharat Sanchar Nigam Ltd. (BSNL), the nation's largest telco and the world's 7th largest, and Mahanagar Telephone Nigam Ltd. (MTNL) are among the first to enjoy the unprecedented depth and richness of MyWay's on-demand, broadcast and convergence offerings.

Deployments of the SeaChange TV Navigator middleware and electronic program guide, SeaChange video-on-demand systems and a bouquet of settop applications began in late 2008 under an aggressive strategy to bring MyWay to three million subscribers across India over the next few years on the BSNL and MTNL broadband networks. Ultimately, the MyWay line-up will encompass pause live TV; convergence services for integrated e-mail, live e-mail chat, news ticker and railway information; an on-demand library of DVDs, music and games; and 150 broadcast TV channels.

As principal integrator SeaChange is orchestrating the IPTV rollout over BSNL and MTNL, a leadership role its Professional Services division has taken around the world in numerous other launches of massive scope and complexity.

"We are engaged in delivering IPTV services with the scale and quality that the telco industry has envisioned for years," said Kapil Dev Kumar, Chief Operating Officer, Smart Digivision.

"Smart Digivision is moving quickly to turn on world-class depth in television content, capabilities and new conveniences that finally let India's consumers enjoy an integrated media lifestyle," Kumar continued. "Only SeaChange has the comprehensive skills, product breadth and implementation flexibility to back us up."

"With increasing frequency the world's large telcos with the most ambitious IPTV goals are turning to SeaChange to get them turned on and fully monetized," said Bill Styslinger, president and CEO, SeaChange. "Decisions in our favor come down to a singular focus that has produced the business intelligence and range of successful products to make any kind of advanced television rollout happen elegantly, whether customers want one piece or our whole portfolio. Our global organization is very proud and fully energized in support of Smart Digivision's debut on BSNL and MTNL."

In addition to IPTV middleware, video-on-demand servers and software, subscriber applications, and integration, telcos around the world are building IPTV businesses with SeaChange content acquisition services and solutions for advertising, broadcasting and mobile video-on-demand. SeaChange VOD and IPTV customers are among the world's best known telco brands: KDDI, NTT-East and NTT-COM/ODTV (Japan), MTS/Allstream and TELUS (Canada); OTE (Greece); Telekom Austria; TMNet (Malaysia); Turk Telekom (Turkey); and Verizon (U.S.).

Television companies have been on-air with SeaChange solutions for the better part of a decade in India. The company is dedicated to supporting the special requirements for traditional television operations and applying its unique resources towards developing IPTV, on-demand and other emergent forms of television in the market. SeaChange's India team is based in Mumbai and Delhi and leverages SeaChange support and product development facilities across Asia.

About SeaChange

SeaChange International is a leading provider of software applications, services and integrated solutions for video-on-demand (VOD), digital advertising, and content acquisition monetization and management. Its powerful open VOD and advertising software and scaleable hardware enable cable and telco operators, as well as broadcasters, to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy Award-winning and patented technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. Headquartered in Acton, Massachusetts, SeaChange has product development, support and sales offices around the world. Visit www.schange.com.

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SeaChange PR
Jim Sheehan, 1-978-897-0100 x3064
SeaChange IR
Martha Schaefer, 1-978-897-0100 x3030


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