BWI: Arsène Wenger Signs for Castrol

Press release from Business Wire India
Source: Castrol
Thursday, March 26, 2009 01:43 PM IST (08:13 AM GMT)
Editors: General: Consumer interest, People, Sports; Business: Advertising, PR & marketing, Automotives, Sports; Automotive
Release no: 19559
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Arsène Wenger Signs for Castrol
Arsenal Manager Signs up as Global Brand Ambassador for Castrol's Football Campaign

Mumbai, Maharashtra, India, Thursday, March 26, 2009 -- (Business Wire India) -- Castrol, Official Sponsor of 2010 FIFA World CupT, today announced a new global partnership with world-renowned football manager, Arsène Wenger. The partnership between one of the best managers in world football and the industry-leading lubricants company runs until the end of 2010.

In his new global role with Castrol, Arsène will be promoting a number of Castrol football initiatives that provide new and innovative insights into what goes into winning performances on the pitch. The combination of Castrol's insights and his football expertise will be seen globally from print advertising to engaging online content.

Wenger has managed Arsenal, one of the top English Premier League clubs, since 1996. As the most successful manager in the club's rich history, he knows what it takes to deliver a winning performance. Wenger signed up to Castrol because he believes in the parallels between Castrol's core values of rigor and passion and his own style of management on and off the pitch.

Wenger first collaborated with Castrol during UEFA EURO 2008T, helping them develop & promote a new formula for measuring the performances of players on the pitch - the Castrol Index. The success of the Castrol Index showed Wenger the real value this tool has for managers and fans alike, "A manager wants something secure to rely on and therefore measuring the performances of the players is really important. I can then make objective judgements based on Castrol's unique information."

Mike Johnson, Castrol Senior Vice-President, explains: "We value Arsène's rigorous and highly strategic approach to football management, as we have used this same approach in making the world's best oils over the last 100 years. More importantly, it is the passion with which this rigor is applied on the pitch that makes Castrol feel so compatible with Wenger as we combine our cutting-edge technical science with our real passion for vehicle performance. We are very proud of the success of the Castrol Index and will continue to provide unique insights, and much more, along the road to South Africa."

For more details on Castrol and football please go to www.castrolfootball.com.

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Arsène Wenger
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CONTACT DETAILS
Rashmi Sharma, IPAN, India, +91 (022) 40661755 / +91 9867395475, rashmi.sharma@ipan.com
Shefali Mehta, IPAN, India, +91 (022) 40661755 / +91 9819410990, Shefali.mehta@ipan.com
Kelly O'Keeffe, Global Press Office, M&C Saatchi, +44207 544 3695, kelly.okeeffe@mcsaatchi.com

KEYWORDS
CONSUMER, PEOPLE, SPORTS, MARKETING, AUTOMOTIVE, AUTOMOTIVE, 500870.BO

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