Press release from Business Wire India
Source: COLORS
Monday, February 02, 2009 03:11 PM IST (09:41 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Media & entertainment
Release no: 19117
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Shveta Salve Returns to Television with an Entry Into 'Dancing Queen'
New Entry Episode Goes on Air on 6th February 2009
Mumbai, Maharashtra, India, Monday, February 02, 2009 -- (Business Wire India) -- COLORS' sizzling and sumptuous dance reality show 'Dancing Queen' is all set to ablaze your television screen with the entry of very sensual and incredible dancer 'Shveta Salve' along with her protégé 'Aashnay' into the show on Friday, 6th February 2009.
Shveta trumps her second innings in television with her entry into 'Dancing Queen' after a long hiatus. Shveta has been in the television circuit for eleven years and has been well appreciated for her acting in various soaps on the small screen. Some of her serials include Kittie Party, Kahin Kissi Roz and Lipstick to name a few. But she came into limelight with her participation in 'Jhalak Dikhla Jaa', in which she lost out the title to Mona Singh.
She was one of the most talked about and the strongest contenders whose graceful movements and incredible dancing skills were widely appreciated by one and all. Currently, she is busy shooting for Dharmesh Darshan 'Bhanvraa'.
Says Shveta, "I am very excited about coming into Dancing Queen as I am very passionate about dancing and this show will give me yet another opportunity to showcase my talent. Earlier I was being trained by a choreographer but now I will be training Aashnay and this will be another big challenge for me to prove my capabilities. I am not exactly here to win for myself but indeed to share my experience with my protégé and groom her."
With Shveta and Aashnay entry, what will follow is an eye-for-eye and tooth-for-tooth competition between all the pairs. Watch the sensuous and sassy Shveta Salve along with her protégé Aashnay on Dancing Queen, every Friday - Saturday at 10:00 pm only on COLORS.
About 'Dancing Queen':
Produced by SOL and hosted by television's heartthrob Shabbir Ahulwalia, Dancing Queen is an exceptional dance show that pairs a dancing diva with a protégé. Ten most desirable dancers who are known for their 'jhatkas', 'latkas' & 'matkas' which include Mink Brar, Sanobar Kabir, Sambhavna Seth, Shwetha Menon, Anita Hassanandani, Barkha Bisht, Ishita Arun, Bruna Abdalah Christofoli, Meghna Naidu & Dipsshikha Nagpal will wage a bootylicious war to win the grand prize of 25 lacs. And who better to judge the show other than the original dance diva -Hema Malini & the Jumping Jack of 70's, the suave and dashing Jitendra. The show comes with the promise more than just ten gorgeous ladies. A unique concept, Dancing Queen pairs each diva with an aspirant who shall be her partner and protégé throughout the show and whom she will have to mentor. Each week, these jodis will perform before the judges to receive their scores and the audience votes through SMS. What will follow is an eye-for-eye and tooth-for-tooth competition between these jodis leading to the grand finale of Dancing Queen where you will see two mentors and their partners facing each other in a final dance-off and the winner will walk away with the prestigious title of the Dancing Queen!
About 'COLORS'
'COLORS' is Viacom18's (a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B) and the Network18 Group) flagship brand in the entertainment space in India. A combination of 'emotions' and 'variety', COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies - the basket contains all 'Jasbaat Ke Rang'. 'COLORS' is dedicated to promoting 'Cohesive viewing', through programmes like Rahe Tera Aashirwaad, Bandhan Saath Janmon Ka, Jai Shri Krishna, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Jeevan Saathi, Mohe Rang De, Bigg Boss Season 2 and Sajid's Superstars amongst others. COLORS is an encrypted Pay with a Free to Air Window.
About Viacom 18 Media Pvt. Ltd.
Viacom 18 Media Pvt. Ltd. is a 50/50 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) and the Network18 Group, (one of India's leading full play media conglomerates with interests in television, internet, filmed entertainment, mobile content & allied businesses, comprising brands like CNBC TV18, CNBC Awaaz, Newswire18, moneycontrol.com, CNN-IBN, IBN 7, Homeshop18 and E18 amongst others). The joint venture includes leading brands across television, film and digital media to build one of India's leading multimedia entertainment powerhouse. Viacom 18 Media Pvt. Ltd. includes the vibrant youth brand - MTV, the fastest growing kids channel - Nick, India's only International Music & Lifestyle channel - Vh1 , Studio18, a new-age motion picture brand that produces, acquires and distributes Hindi films and 'COLORS' the new Hindi general entertainment channel.
Viacom18 brings together the unique strengths of two formidable partners, thus forming an entertainment conglomerate that will have a competitive advantage in serving the needs of both viewers and advertisers.
To view the photograph, click the link below:
Shveta Salve
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/Pic1(48).JPG
Pic1(48).JPG
CONTACT DETAILS
Sonia Huria, Manager - Communications, COLORS, +91 9892447777, sonia.huria@viacom18.com
Gina Ghosh, Associate Director, IPAN, +91 9819745154, gina.ghosh@ipan.com
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, MEDIA
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