BWI: AbsolutData Launches its India Operations

Press release from Business Wire India
Source: AbsolutData team
Thursday, January 29, 2009 12:44 PM IST (07:14 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology; Technology
Release no: 19090
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AbsolutData Launches its India Operations


New Delhi, Delhi, India, Thursday, January 29, 2009 -- (Business Wire India) -- AbsolutData Research & Analytics, a leading global consulting-oriented Market Research and Marketing Analytics firm, recently announced their India Launch during a seminar organized by them on "Winning with Analytics" by the world renowned Guru of Analytics, Prof. Thomas H. Davenport in New Delhi followed by the seminar on "Mapping Customer Intelligence- Know Thy Customer" held in Mumbai which was chaired by Anil Kaul, CEO, AbsolutData Research & Analytics. Both events saw the presence of many distinguished corporate decision makers from leading organizations across the country.

AbsolutData has emerged a leader in this space, recognition of this fact coming in the form of the "Emerging Company of the Year 2008" award at the DLF Indiatimes BPO Industry Awards held recently. The company has successfully been able to re-engineer the way research gets done, utilizing a consulting based approach and innovative application of techniques ranging from cutting edge statistical tools to new ways of collecting data through online research panels. Now AbsolutData plans to offer such high end services that are currently on offer only to its overseas clients, to firms in India as well. Over the next couple of years this space is expected to see a tremendous amount of interest and growth, as companies realize benefits of applying such expertise to their operations.

In order to consolidate its position as the leading provider of Marketing Analytics and Advanced Market Research to clients here, the company has already invested nearly Rs.3 Crores for talent acquisition and ramping up the infrastructure and analytical tools, etc. India based clients will now have access to a pool of over 170 professionals who are highly experienced in creating customized marketing solutions for a wide range of business decisions, making it one of the largest market research and analytics teams in the country. AbsolutData has launched 'IndiaSpeaks'- a proprietary online panel which is expected to revolutionize the way market research data is collected. The company is mainly focusing on servicing clients in sectors such as FMCG, Retail, Technology, Telecom and Financial Services.

Speaking about the India launch, Suhale Kapoor, Co Founder & EVP, AbsolutData Research & Analytics said, "Leading organizations from across the country have already shown keen interest in partnering with us to gain from our research and analytics expertise to bolster their marketing strategies. As the Indian market is maturing, there is an increasing need for companies to successfully leverage analytical techniques to generate marketing insights more efficiently - to win in the increasingly competitive Indian market place".

About AbsolutData Research and Analytics

AbsolutData Research & Analytics is a professional services firm that provides consulting-oriented Advanced Analytics and Market Research services to its global clients. It helps its clients maintain and augment their market position by delivering enhanced value through a combination of superior talent, process excellence, innovation and significant cost savings. The leadership team comprises of professionals with deep experience in consulting, brand management and quantitative methods in companies such as McKinsey & Co., Kraft Foods, Mitsubishi, ACNielsen, Citigroup and GE. It has a staff strength of 170+ professionals across various offices. AbsolutData clients include the world's top three consulting companies, the largest food company in the US, leading global banks, a leading credit card issuer, leading global retailers, top 20 market research companies and a number of technology and software leaders.

AbsolutData is headquartered in the San Francisco Bay Area in California with offices in Los Angeles & New Delhi.

For further information, please log on to: www.absolutdata.com.


CONTACT DETAILS
Manika Mittal, Grey Cell Public Relations, +91 9990026544; +91 (11) 46689999, manika@greycellpr.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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