BWI: Chhattisgarh Tourism Board Appoints 20:20 MSL as its Strategic Communications Partner

Press release from Business Wire India
Source: MSL GROUP ASIA
Tuesday, October 18, 2011 01:14 PM IST (07:44 AM GMT)
Editors: General: Economy, Travel & tourism; Business: Business services, Media & entertainment, Travel & tourism
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Chhattisgarh Tourism Board Appoints 20:20 MSL as its Strategic Communications Partner
Chhattisgarh Tourism Board partners with 20:20 MSL to drive tourism and promote economic growth

New Delhi, Delhi, India, Tuesday, October 18, 2011 -- (Business Wire India) -- 20:20 MSL, part of MSLGROUP, Publicis Groupe's flagship speciality communications, PR and events network and the largest PR network in India, today announced that it has been selected by Chhattisgarh Tourism Board as their strategic communications partner in India. A relatively young state, Chhattisgarh is one of India's richest bio-diversity habitats and fastest growing tourism destinations. 20:20MSL will work with Chhattisgarh Tourism Board to build awareness of the region as a key Indian tourist destination to domestic and international travellers and drive its reputation as a state committed to sustainability.

20:20 MSL's seven offices across India will work with Chhattisgarh Tourism Board on a nationwide engagement campaign, spearheaded by 20:20 MSL's National Capital Region (NCR) Office in Noida. The agency has been tasked with drawing on its integrated communications expertise to promote Chhattisgarh Tourism Board's marketing theme of 'I discovered.'. 20:20 MSL will look to creatively engage audiences through a story-telling narrative of the region's unexplored, natural landscape and cultural and religious heritage.

Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL said, "As a keen explorer and traveller myself, I am thrilled that Chhattisgarh Tourism Board has chosen 20:20 MSL to position the region as the next tourism hotspot in India. The tourism industry in India is a key driver for the economy and according to India's Ministry of Tourism, India receives around 6 million international visitors every year and nearly 562 million domestic tourists travel to different states within India. We look forward to fostering growth in the state of Chhattisgarh by attracting tourism through an insights-driven, holistic campaign."

Tapesh Jha, Managing Director, Chhattisgarh Tourism Board, commented, "We were keen on partnering with an agency that understands our philosophy and how to engage our key audience. 20:20 MSL's speciality communications expertise, experience in the travel sector and its capability to seamlessly implement national campaigns will help us achieve our objective of making Chhattisgarh the upcoming tourist destination."

Ashutosh Sharma, Consultant, Chhattisgarh Tourism Board said: "This is Chhattisgarh's first ever structured communications campaign with clearly defined markets and target groups. This will be an integrated campaign to enhance visibility for Chhattisgarh through traditional media, social media, advertisements and activations. Public relations play an important part in this mix to represent our point of view in the media and achieve mindshare. 20:20 MSL with its proven expertise and experience is a natural partner for Chhattisgarh Tourism Board to achieve top of mind recall for the state as a key Indian tourist destination."

About Chhattisgarh Tourism Board:

The Chhattisgarh Tourism Board (CTB) was established in 2002 to promote the tourism industry in the fledgling state of Chhattisgarh. Its core responsibility is to develop a favorable framework for private, public and community participation in sustainable tourism development. CTB is the only Tourism Board in India.

About 20:20 MSL:

20:20 MSL is one of India's largest multi discipline communications firms and a leader in the area of specialty communications services including corporate reputation management, strategic media relations, analyst relations, social media, crisis and issues management, events and activation services. The firm is also the acknowledged leader in technology communications space in India. Through its powerful network of more than 150 staff across offices in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Hyderabad and Pune, as well as the reach of the MSLGROUP and Publicis Groupe international network, 20:20 MSL partners with more than 100 leading Indian brands and multinationals to deliver world-class communications.

About MSLGROUP Asia:

For over 20 years, MSLGROUP Asia has counseled global, regional and local clients, helping them to establish, protect and expand their businesses in Asia. The largest PR and social media network in both Greater China and India, MSLGROUP Asia is headquartered in China and includes 30 owned offices and 1250 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional 125 Indian cities and a strong affiliate network of independent agencies across the region adds another 23 Asian cities to our reach. In the past two years, MSLGROUP Asia has been recognized with more than 35 awards, including MSL Japan's 2009 'PR Lion' in the Travel and Tourism category at the Cannes Lions International Festival of Creativity and "PR Consultancy of the Year" for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and ICL MSL Taiwan from both international and local industry groups.

About Publicis Groupe:

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle BogleHegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with StarcomMediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top five PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com.


CONTACT DETAILS
Madhurjya Kotoky, 20:20 MSL, +91 9873609144, madhur.kotoky@2020msl.com
Neelam Banghard, MSL Group Asia, +65 6327 0283, neelam.banghard@mslgroup.com
Trudi Harris, + 33 (0)6 13 73 83 02, trudi.harris@mslgroup.com

KEYWORDS
ECONOMY, TOURISM, BUSINESS SERVICES, MEDIA, TRAVEL

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