BWI: element14 Strengthens Product Portfolio with its Extended Partnership with Panasonic in Asia Pacific

Press release from Business Wire India
Source: element14
Thursday, February 17, 2011 04:55 PM IST (11:25 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology; Technology
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element14 Strengthens Product Portfolio with its Extended Partnership with Panasonic in Asia Pacific
Strategic partnership extended from agreement in Europe allows electronic design engineers in the Asia Pacific to acquire comprehensive range of over 6000 Panasonic passive components; element14 expands its Asia Pacific inventory to include the industry-leading; ZNR Transient Surge Absorber from Panasonic

Bangalore, Karnataka, India, Thursday, February 17, 2011 -- (Business Wire India) -- element14 formerly known as Farnell, the industry's first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, today announced the extension of its partnership with Panasonic in Europe to Asia Pacific. Over 6000 Panasonic passive components ranging from aluminium electrolytic capacitors, resistors to inductors are now available in element14's product portfolio that has over 120,000 products stocked in Asia Pacific. Panasonic is an industry leader and pioneer in effective and efficient surge absorber technology and the new ZNR Transient Surge Absorber series presents electronic design engineers across Asia Pacific with cutting-edge, comprehensive surge protection solutions.

The importance of technology and electronics continues to expand in Asia Pacific, as the region grows to become the manufacturing and R&D centre of the world which result in a soaring demand for consumer electronics in its domestic markets. The Panasonic ZNR Transient Surge Absorber series provide an encompassing solution to common occurrences such as power outages and lighting strikes that can be lethal to electronic equipments that are used in a variety of industries from IC semiconductor, consumer electronic equipment, communication, measuring or controller electronics, electronic home appliances, gas or petroleum appliances and relay or electromagnetic valve surge absorption.

"I'm very excited about the possibilities that element14 brings for Panasonic. Through element14's extensive distribution network and fusion of commerce and community, we are now able to engage new segments across the Asia Pacific region and provide electronic design engineers with Panasonic products to ensure more efficient designs and faster time to market. element14's interactive online platform will also allow us to understand our customers' requirement better and ensure we are able to meet their evolving requirements for specialty electronic components," says Richard Dines, Europe Distribution Sales Manager, Industry & Devices, Panasonic.

William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific said, "This strategic development in our long-standing partnership with Panasonic was a natural progression for element14. We are deeply committed to support and meet the changing requirements of electronic design engineers across the Asia Pacific region. Our strengthened partnership with Panasonic comes at the most opportune time as this proven and effective power solution will allow engineers to design and produce quality and reliable electronic devices and industrial equipment for use in communications, semiconductor and even oil and gas industries. "

As part of this agreement, element14 will offer the new Panasonic solutions through its businesses located in Australia, China, India, Malaysia, New Zealand and Singapore to ensure that customers enjoy unrivalled eProcurement solutions and services in local currency and language, with 24/7 access to customer service and 24/5 online technical support. With hassle-free return policy, no minimum quantity or pricing requirements and next-day delivery to most cities in Asia, customers can connect easily with element14 through multiple channels for the products and information they need on Panasonic products.

A technologically advanced and effective solution

The Type V surge absorber, which has a maximum peak current of 125 to 7000A and visitor voltage of 18 to 1800V, is a versatile component that is compatible with a wide range of electronics, and helps protect from voltage spikes caused by short circuits, power outages and other surges. Although designed to withstand large surges, the ZNR Transient Surge Absorbers are compact in size, making for effective solutions which also helps electronic design engineers optimize their board space and save on costs as well.

The ZNR Transient Surge Absorber Type E is the heavy-duty power surge solution within Panasonic's arsenal. With the ability to handle a maximum peak current of 5000 to 20000A, this power absorber's 'Energy Handling Capacity' and its quick response to steep impulse voltage enables it to absorb transient overvoltage from high intensity sources such as surges caused by lightning strikes. This device is ideal for engineers who design equipment and electronics related to the gas and petroleum industries.

For data sheet please click here: "ZNR" Transient/Surge Absorbers

About element14

element14 offers more than 120,000 products, for next-day delivery in most cities in Asia Pacific from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers, 24/5 online technical support and catalogue sales, with a hassle-free return policy.

Please visit http://in.element14.com/. This eCommerce site is integrated with the Group's global online Community portal (www.element14.com).

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers - an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts
-- Operations in 35 different countries
-- 4,100 employees
-- Over 2 million customer contacts in 156 industries
-- Over 3,500 leading suppliers
-- Over 400,000 products stocked with access to over four million more on demand
-- Global leader in legislation RoHS, WEEE, REACH

For more information, please visit www.premierfarnell.com

About Panasonic

Best known by its Panasonic brand name, Group & Global Headquarters, Panasonic Corporation based in Osaka, Japan is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs.

In Asia Pacific Region, Panasonic has a long standing presence beginning from its first factory in Thailand in 1961. Over the years, Panasonic's operation has rapidly expanded in the region. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010.

In 2001, Panasonic Asia Pacific assumed the role of a regional headquarters for the Asia and Oceania region, providing support in logistics, information communication, financial services, human resource development and productivity enhancement for Panasonic companies in the region.

About ZNR Transient Surge Absorber and Radial Leaded Disc

ZNR stands for Zinc-oxide Non-linear Resistor. Panasonic invented the ZNR Surge Absorber in 1968 and was a pioneer in the use of Zinc Oxide as a Surge Absorber. Panasonic ZNR Surge Absorbers are the top brand of Surge Absorbers and have been for over 40 years. ZNR devices are used to protect electronic equipment against voltage surges. The equivalent electrical circuit of the ZNR would be back-to back zener diodes and a parallel connected capacitor, that's three components doing the job of one ZNR. ZNR Surge Absorbers can save board space and cost.

Panasonic's ERZ-V radial leaded disc ZNR Surge Absorber is the standard for general purpose surge protection applications. This series comes in a wide variety, including sizes: 5/7/9/10/14/20 mm, a Varistor Voltage range: 18 though 1800V. The series also offers large handling capability in compact sizes, and has UL, CSA and VDE safety certifications for North America and Europe.


CONTACT DETAILS
Christina Loh, Communications, element14 Asia Pacific, +65 6788 0300, cloh@element14.com
Eileen Sim, Communications, element14 Asia Pacific, +65 6788 0300, esim@element14.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TECHNOLOGY

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