GoDaddy, the world’s largest technology provider dedicated to small businesses, today launched a new marketing campaign in Gujarat focused on helping small businesses and entrepreneurs create online identities. The initiative will run in two of Gujarat’s small business hubs, Surat and Vadodara, throughout December 2014 and features, radio, social media and outdoor advertising, as well as promotional/offline activation in select beauty salons.
“GoDaddy is committed to helping small business owners flourish. This campaign furthers our commitment by enabling small businesses in Gujarat to effortlessly obtain a domain name and get online. Establishing an effective online presence will help these companies and entrepreneurs garner visibility, showcase their talent and find more customers online,” said GoDaddy India Managing Director and Vice President Rajiv Sodhi.
GoDaddy is focusing on small businesses in both Surat and Vadodara who don’t have an online identity, offering to build a complete online presence with a .COM domain name, website and hosting for one year. These businesses will display GoDaddy signage, signifying that they are now ‘Open on the Internet’. .COM is the preferred TLD (top-level domain) globally for doing business online. The backend infrastructure of .COM is managed by Verisign, which has maintained 100 percent operational accuracy and stability for the world’s leading TLDs like .COM and .NET for more than 15 years.
Sanjay Tilala, Managing Director of Rajkot-based JayKhodiarMachineTools (JKMT) and a GoDaddy customer, says, “The Internet has been our closest ally and has helped us immensely in expanding our business globally, as well as in India. Using GoDaddy solutions, we were able to build a professional identity online through jaykhodiarmachinetools.com. Today this website is the main source for our sales and marketing efforts, as well as lead generation.” JKMT is a leading manufacturer for biomass briquetting machines.
To further create buzz around its latest commercial featuring NutCutLal, an eccentric hairdresser with a unique hairstyle, GoDaddy and Verisign offered free haircuts at prominent salons in Surat and Vadodra on December 6-7 to the first 100 walk-ins. In the commercial, NutCutLal, famous in his small town for his signature haircuts, realizes that unless he gets an online identity, his fame might fade away and his talent will go unnoticed.
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GoDaddy's mission is to radically shift the global economy toward small businesses by empowering people to easily start, confidently grow and successfully run their own ventures. With 12 million customers worldwide and 58 million domain names under management, GoDaddy gives small business owners the tools to name their idea, build a beautiful online presence, attract customers and manage their business. To learn more about the company, visit www.GoDaddy.com.
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