Endurance International Group (NASDAQ: EIGI), a leading provider of cloud-based platform solutions to help small and medium-sized businesses succeed online, today announced the launch of Bluehost India. Bluehost, part of the Endurance family of brands, is a leading provider of cloud-based solutions, including web hosting and other web presence services. It currently powers over 2 million websites worldwide.
“We always strive to provide an exceptional customer experience, and we believe our new localized offerings in India will better meet the needs of our subscribers,” said Hari Ravichandran, Chief Executive Officer of Endurance. “Endurance’s ability to leverage its technology platform and other resources for the benefit of each of our brands is a real strength, and you can expect to see more of these multi-brand initiatives as we continue to expand in emerging markets.”
Endurance has been following a ‘glocalization’ model, whereby its international expansion strategy is to tailor its solutions to local audiences. After expanding to China, Bluehost has set its focus on growing its presence within India. Ever since Bluehost’s expansion plans began, emphasis has beenput on providing quality support, led by those who understand the language and culture of the region.
Bluehost’s primary focus is to spread awareness about its brand along with educating businesses on the importance of choosing a trustworthy service provider. The company plans on investing in marketing promotional activities and expanding its affiliate channel in the country. In order to achieve maximum exposure across all mediums, the company plans to resonate one central message through all communications – Bluehost provides affordable, reliable hosting with access to 24/7 support.
In addition to offering an option of Indian-based hosting on all their products, Bluehost India has also recently added VPS India hosting, giving subscribers a truly custom-tailored solution. “We are very excited to be able to offer our subscribers in India a more relevant and convenient solution,” said MikeOlson, General Manager of Bluehost. “While we have localized our offerings to meet the needs of our Indian subscriber base, the basic ethos and values of Bluehost remain the same.”
Bluehost India will be making its first public appearance at HostingCon-India, presented by ResellerClub, on the 12th and 13th of December 2014 at the National Center for Performing Arts (NCPA), Mumbai.
To learn more, connect with us on:
Twitter: https://twitter.com/BluehostIndia
Facebook: https://www.facebook.com/BlueHostIndia
About Bluehost
Bluehost is a leading provider of cloud-based solutions, including web hosting services, eCommerce tools, marketing applications, and more. Built on open source, Bluehost designs and operates its own servers, develops innovative new internet technologies and actively supports and participates in the open source community. For more information, visit www.bluehost.com.
About Endurance International Group
Endurance International Group (NASDAQ: EIGI) helps small and medium-sized business owners establish, manage and grow their businesses by harnessing the power and promise of the web. As a leading provider of cloud-based platform solutions to help small and medium-sized business owners succeed online, Endurance, through its family of brands – including Bluehost, HostGator, iPage, Domain.com, A Small Orange, MOJO Marketplace and ResellerClub – supports over 3.8 million subscribers and is able to tailor solutions for small businesses at every stage and level of sophistication. Endurance is headquartered in Burlington, Massachusetts, has a presence in Asia and the Americas, and employs over 2,400 people. For more information, visit www.endurance.com.
This press release may contain “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, including statements regarding expectations for future multi-brand initiatives in emerging markets and plans for marketing, promotional and communications activities. These forward-looking statements include, but are not limited to, plans, objectives, expectations, beliefs and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as “expect”, “believe”, “intend”, “plan” “should” or words of similar meaning. Actual results may differ materially from our expectations as a result of various important factors. For additional discussion of these and other factors, please refer to our filings with the Securities and Exchange Commission. Any forward-looking statements represent our views only as of today and we do not assume any obligation to update such statements.
Endurance International Group and the compass logo are trademarks of The Endurance International Group, Inc. Bluehost and other brand names of Endurance International Group are trademarks of The Endurance International Group, Inc. or its subsidiaries.
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