CarWale has announced the launch of a new ‘offers’ section on its portal. The new section hosts an exhaustive list of discounts and benefits offered by car companies and dealers across the country, thereby helping car buyers to research and choose the best offers all in one place. CarWale is also offering gifts worth Rs. 1 crore over and above these offers exclusively for CarWale users.
Now, with all the offers listed in one place, car buyers can save the time and hassle of scouring newspapers and visiting umpteen dealers just to find the best deals available. In just a few clicks, they can view all the offers available in their city by brand and model.
Over and above these offers, CarWale is also offering free gifts ranging from home appliances like air fryers and microwave ovens to personal gadgets like iPads, iPhones and MacBooks, and even luxury products like watches from Tissot and Seiko.
In order to avail of these exciting gifts, car buyers just have to generate their unique coupon code on www.carwale.com/offers and then proceed to the dealer to book their car in the usual way. CarWale will send the gifts to the buyers upon delivery of the car.
“With the actual market offers available on CarWale, we are now in the unique position of showing car buyers the real prices at which they will be buying their car”, said Mohit Dubey, CEO and Co-Founder. “Our motive here was also to further help the industry at a time of year when most buyers shy away from buying their next car.”
CarWale has also rolled out their next mass media campaign today in order to drive awareness regarding the new ‘Offers’ section on the portal. The television commercial depicts the conundrum of a car buyer in discovering all the offers available even after they have decided to buy a car, and how CarWale’s new offers section can help.
This campaign comes in close on the heels of the last one, which emphasised CarWale’s “No questions asked” price quotes. Even today, CarWale remains the only major auto portal in India to offer on-road prices without asking users for personal information like their name, mobile number and email address. With the new Offers section, CarWale has re-affirmed its position yet again as the leading automotive portal of India, and the single largest default destination for all car buyers.
About CarWale
CarWale, India's largest automotive portal, is owned by Automotive Exchange Private Limited and a part of the Axel Springergroup (owners of AUTO BILD, Europe's largest selling automotive magazine). CarWale has been recognised by IAMAI as the Best Auto Website in India, twice in a row (2011 and 2012), among several other awards from Red Herring, Business Week and PC World magazine for its contribution to the Indian automotive industry.
Photo Caption: CarWale offers TVC
No comments:
Post a Comment