Offering clients convenient, technology-enabled printing solutions is the way ahead, believes Co-Founder of PrintStop India Pvt. Ltd., Milap Shah. The company has recently launched PrintSmart Pro, a solution which enables seamless creation of company-specific, secure print portals to make printing more convenient, accessible and transparent.
Printing always is an nth hour task and needed as of yesterday. On an average, a traditional print procurement cycle would take at least 4-5 email exchanges for artwork specifications and quote finalization, a couple of customer visits to understand requirements and negotiations and 8–10 calls for coordination of delivery status. Imagine all of these man hours being saved per print job. Added to this is the convenience of re-ordering and having the control to monitor your print spends. That is what PrintSmart PRO is all about.
Salient features of PrintSmart PRO:
How PrintSmart PRO works: 4 easy steps to Printing
- A user logs in with his/her credentials.
- User orders for predefined official artworks which adhere to the brand guidelines. The easy-to-use online editor allows the user to alter only specific fields as decided by the admin. For example: for a visiting card Name, Designation, Email address can be changed. The logo, address etc. are not allowed to be changed.
- The Client's approval authority gets a notification about the order and can choose to approve or reject the order.
- Once approved, PrintStop start processing the order and ships it directly to the specified address.
Shedding light on the digital versus offset printing debate, Shah said, “In contrast to the rest of the world, India and China are witnessing a steady rise in the print industry. Here, digital printing is touted to grow at a much faster pace than offset printing. We are leaving no stone unturned to make the most of the opportunity”. To elucidate it further, he shared some numbers:
| Technology | Region | 2012 Market Size | 2016 Market Size |
| Offset Printing | Global | $410 Billion | $390 Billion |
| | North America | $108 Billion | $92 Billion |
| | Asia | $152 Billion | $157 Billion |
| Digital Printing | Global | $120 Billion | $170 Billion |
| | North America | $38 Billion | $47 Billion |
| | Asia | $42 Billion | $62 Billion |
“By 2016, Global and North American offset printing markets are expected to shrink, while they will grow in the Asian countries. As far as the digital printing markets are concerned, they are most definitely going to expand and more so at a faster pace in Asian countries, specifically India and China.” added Shah.
Making several relevant arguments on why digital printing is gaining preference over offset printing, Shah said, “Digital printing is ideal for print jobs with small quantities, while offset printing is opted when there is a considerably larger quantity. Since digital printing technology is rapidly evolving, the output quality and timelines are significantly improving. Jobs which were previously executed in offset printing are now being converted to digital printing. The other two major factors contributing towards the growth of digital printing are print on demand and inventory less printing. Previously, clients used to print larger quantities and stock collateral, thereby blocking space and money. There is a risk of data becoming outdated or wastage of the material in storage. Now clients order only the quantity required as per their convenience.”
Stressing that ‘variety of services is the key', Shah commented, “Printing has moved from being just a services industry to product-focus industry long ago. In this age of instant gratification, it is imperative that we offer our customer a wide variety along with convenience and PrintSmart PRO helps us in achieving that”.
About PrintStop: PrintStop India Pvt. Ltd. is an innovative new-age printing solutions provider with a forte in digital printing. The seven year-old company started with 5 physical retail stores across Mumbai, entered in to corporate sales and now has a strong e-commerce presence. PrintStop's print products and services cater to the print needs of hundreds of SoHos, SMEs and large enterprises. They offer end-to-end services including adaptation or designing, printing, kitting, packaging and shipping (both domestic and 50+ other countries). They have clients across sectors like pharma, hospitality, BFSI, retail, manufacturing and many more. Some of their key customers include Astrazeneca, Sun Pharma, Novartis, Kotak, HDFC, UTI, McDonalds, Starbucks, Zee Learn, TATA International.
PrintStop's products range from business supplies, marketing tools, promotional items to design solutions. These include products like business cards, letterheads, visual aids, gimmick LBLs, brochures, banners, posters, standees, training material, ID cards and also promotional products like calendars, diaries.
PrintStop's primary focus is leveraging technology for solving problems in the print space & building on this motive they have launched PrintSmart Pro. PrintSmart Pro is a digital online storefront which enables clients to place orders online, approve them, track them, download reports and re-order from any place at any time. Learn more about PrintSmart Pro:
http://www.slideshare.net/printstop/smart-printing-solutions-printsmart-pro 
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