Press release from Business Wire India
Source: Shell Lubricants
Friday, October 18, 2013 02:43 PM IST (09:13 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Automotives, Business services, Energy companies, Media & entertainment; Technology
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Shell Lubricants Gives an F1 Experience to the Delhi Crowd
New Delhi, Delhi, India, Friday, October 18, 2013 -- (Business Wire India) -- Taking the level of on-ground activations a notch higher, Shell Lubricants, the global market leader in finished lubricants, is giving New Delhi, home to the lone F1 track in the country, a reason to rejoice. The city crowd is to be treated to some high adrenalin racing action with F1 car simulators offering driving experience on F1 circuit. The event will take place in the Pacific mall in Subhash Nagar on 19th and in DLF mall in Saket on 20th of October.
Open to the people at large, the Shell Experience zones set up in the malls will have several zones catering to the different age-groups and their varied interests. The Experience Zone will comprise of the Shell Zone, which will put all the world-class products from Shell Helix on display. The smartly designed demo-kits will demonstrate the functioning of the products. The Engagement Zone is scheduled to hold interesting games and quizzes through the day, giving away goodies to the lucky winners. But the show-stopper happens to be the F1 zone which will have the F1 car simulators, offering an F1 driving experience to the city dwellers.
Shell Lubricants will also give away prizes to the top 3 winners who would score the highest on the F1 car simulators. 2 fully paid trips to watch F1 from Main Grand Stand will also be sponsored by Shell Lubricants to the winners of the mall activity from each mall.
"We at Shell have always tried to be innovative, be it with our products, our manufacturing process or our marketing strategies. The growing craze of motorsport, especially F1 in the country, prompted us to go ahead with this activity.' said Mansi Madan Tripathy, CMO, Shell Lubricants India. "Shell Lubricant's association with Ferrari and our legacy gives us a deep insight into the F1. These insights coupled with our knowledge of the growing craze of this sport in India helped us design a flawless on-ground activity. We are really happy with the response from Hyderabad and Bangalore and look forward to Mumbai and Delhi', she added.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in Germany, Japan, UK, and the US, plus a new presence in India. For the fifth consecutive year, Shell is the number one global lubricants supplier - selling more lubricants in 2010 than any other company in the world, with a 13% share of the market i volume terms (according to Independent worldwide consulting and research firm, Kline & Company).
About Shell Lubricants India
Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants' customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
CONTACT DETAILS
Dhira Deka, 20:20 MSL, dhira.deka@2020msl.com
Amit Roy, 20:20 MSL, amit.roy@2020msl.com
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, AUTOMOTIVE, BUSINESS SERVICES, ENERGY, MEDIA, TECHNOLOGY
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