Press release from Business Wire India
Source: SUBWAY
Monday, July 29, 2013 05:31 PM IST (12:01 PM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Media & entertainment
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Social Media Consultant from India among Winners of the SUBWAY® Global Challenge
Bangalore girl Agratha Dinakaran Joins Top Winners from around the World to Receive Potential Job, Career and Networking Opportunities within the World's Largest Restaurant Chain
New Delhi, Delhi, India, Monday, July 29, 2013 -- (Business Wire India) -- Ms. Agratha Dinakaran, a social media consultant from Bangalore is amongst the five grand prize winners of the Build Your Own Virtual SUBWAY® Global Challenge, an initiative by the SUBWAY® restaurant chain.
To inspire young, would-be entrepreneurs from around the globe, the SUBWAY® restaurant chain, along with Young & Successful Media, launched an initiative designed to impact the next generation of emerging entrepreneurs through the Virtual SUBWAY® Challenge, which took place from January 29, 2013 through March 31, 2013.
The five grand prize winners of this online Build Your Own Virtual SUBWAY® Global Challenge visited SUBWAY® headquarters in Milford, Connecticut, USA, to receive potential job, career and networking opportunities with world's largest restaurant chain.
The SUBWAY® Challenge was a business simulation game that enables players to learn about business by building a virtual SUBWAY® restaurant and compete globally by driving customers into their "restaurants" through social media while also completing a series of business challenges.
"Subway is one of the greatest business success stories in history," said Jennifer Kushell, Founder and President of the Young & Successful Media and author of the New York Times best-seller Secrets of the Young & Successful. "The inspiration, which we captured in the online Challenge, is really a call to action for young people throughout the world. We are particularly excited because it is all about providing job, career and networking opportunities - not just winning prizes."
It was love at first bite for Ms. Agratha Dinakaran, 24, the self-described ambassador for the SUBWAY® brand from Bangalore. "I considered Subway a 'cheer-up' food. Anytime a friend would be down in the dumps, I would buy subs and instantly cheer them up," said Ms. Dinakaran.
"I saw a story about the Subway Global Challenge on my Facebook newsfeed wondering if it was just a game. But a few days later I learnt that it was more than just a game, but an opportunity of a lifetime," added Ms Dinakaran. A social media consultant involved in the local restaurant industry, she specialized in marketing while earning her MBA.
The five grand prize winners completed a VIP, all-expense paid trip to the United States to tour SUBWAY® world headquarters in Connecticut, attend a reception with company staff, meet with members of the SUBWAY® senior management team and attend a special training session. The itinerary also included visits to New York City and Washington DC for meetings with the U.S. Office of Commercial & Business Affairs and the International Franchise Association.
Like many members of the SUBWAY® family, the Global Challenge winners come from a diverse background. "We were particularly pleased with the young entrepreneurs, like Agratha, who we were introduced to by being part of the Global Challenge," said Mr Don Fertman, Chief Development Officer for the SUBWAY® chain. We have more than 400,000 team members throughout 102 countries. This is a wonderful chance for us to complement our current team and offer opportunities to a pool of five grand prize winners and 13 finalists, who are all very entrepreneurial-minded people."
The Build Your Own Virtual SUBWAY® Challenge coincides with the release of an educational documentary, "SUBWAY® Restaurants: How a 17-year-old Built the #1 Restaurant Chain in the World through Franchising" by Young & Successful Media. The SUBWAY® story, which started at a backyard picnic in 1965 when Dr. Peter Buck gave 17-year-old Mr Fred DeLuca a cheque for USD 1,000 to open a submarine sandwich shop, is being shared with students through 10,000 business and entrepreneurship professors located at colleges and universities in 100 countries throughout the world. To see a preview of the documentary, please go to http://bit.ly/SubwayStory.
About SUBWAY® Restaurants:
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Mr Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey - one that has made it possible for thousands of individuals to build and succeed in their own business. With nearly 40,000 locations in 102 countries, the SUBWAY® brand - mostly through its franchisees - provides more than 400,000 job opportunities worldwide.
For more information about the SUBWAY® chain, visit http://www.subway.com.
Find us on Facebook: Facebook.com/subway.
Follow us on Twitter: twitter.com/subway.
SUBWAY® is a registered trademark of Doctor's Associates Inc.
About Young & Successful Media:
Specializing in the next generation workforce, with an emphasis on youth empowerment, engagement, employment and entrepreneurship, Young & Successful Media works with a wide range of organizations in launching programs, content and campaigns that inspire individuals to shake up their status quo and spring into action. Young & Successful Media networks individuals directly through the YSN.com site, and works with organizations and companies of all sizes through strategic consulting, special projects, and public-private partnerships.
YSN.com is constructing the first Global Opportunity Marketplace to offer the emerging global workforce unprecedented access to create and build their careers anywhere in the world. The Marketplace is collaboration among corporate, philanthropic, public sector, and academic organizations to provide unparalleled access to young people around the globe, an intimate understanding of what motivates them, and pathways for innovative solutions to make youth -targeted campaigns more influential, emotionally charged and compelling. Aside from its strategic consulting practice, the company's flagship digital platform and website attracts and supports young leaders, entrepreneurs and students from over 160 countries to have economic and social impact through their creative, innovative, entrepreneurial, and societal interests and energies.
CONTACT DETAILS
Ms. Sonakshi Babbar, Management Associate, India InfoMedia, sonakshi@indiainfomedia.com
KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA
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