BWI: V C Source Marketing (VCSM) Relaunched as NuShutter

Press release from Business Wire India
Source: NuShutter
Tuesday, April 16, 2013 04:00 PM IST (10:30 AM GMT)
Editors: General: Consumer interest, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Construction, Hospitality, Household & personal care products & services, Major diversified industrial groups, Retailers
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V C Source Marketing (VCSM) Relaunched as NuShutter


Bangalore, Karnataka, India, Tuesday, April 16, 2013 -- (Business Wire India) -- In an exclusive distributorship arrangement with a leading European Company, NuShutter will offer Indian customers, a wide range of exclusive and innovative design options in profile shutters/ cabinet doors for interior cabinets

V C Source Marketing (VCSM), a Bangalore based furniture solutions company, announced today that the company, is re-launching itself as NuShutter and will now introduce innovative and unique Profile Shutters for interior cabinets like kitchens, wardrobes, crockery units and wherever else highly customized doors or shutters are required.

NuShutter now has an exclusive distributorship arrangement, with a leading European furniture components manufacturer, for a sophisticated concept and technology - the first of its kind in India, to deliver profile shutters of top notch quality and finish, instead of the traditional types like post form and membrane press shutters.

This business decision is an outcome of market trends especially in the area of modular furniture. Commenting on this new focus, Mr. Gupta, Partner, NuShutter says, "We have been in the complete furniture solutions business since 2004. The market is evolving and consumers are looking for new, unique, innovative concepts and design solutions. At the same time, consumers are highly quality and price conscious. If you come to think of it, it is the doors of your furniture that add to the overall aesthetics of a home or office. Hence, we decided, to focus on offering imported, pre-finished, ready-to-use profiles - the first of its kind in India, as this is what customers want today."

NuShutter is durable against heat, moisture and home chemicals. Its textures and shades are identical to real wood. The profiles and shutters are wrapped seamlessly ensuring zero de-lamination. It has the same finish on both sides to enhance the overall aesthetics and for increased durability!

"The whole concept around NuShutter is customization! It is a five piece shutter with a profile (frame) and a center panel (infill). What makes NuShutter unique in concept is its numerous possibilities of infills. Infills range from solid (like panel, louver, strip, raised panel) to Glass (Plain, Frosted, stained, etched, designer). Our latest introduction is the Wall paper and fabric infills. Besides, NuShutter offers over 15000+ shades and textures one can choose from" Says Shruthi, Partner, NuShutter.

The highlights of the shutters include:

1) Blending Moods - In most situations, an entire wall is covered with a wardrobe. NuShutter creates endless possibilities to make a room more lovable by blending different moods by mixing different shades - Ebony or Ivory with oak or mahogany.

2) Theme Rooms - NuShutter offers shutters with imprints such as a favorite sport's star or actor's picture to even a Disney character. Customization is limitless and is totally based on a customer's requirement.

3) Home Makeover - NuShutter makes the whole process extremely simple and giving a new look to an existing home can be accomplished in less than a week's time.

4) Designs - NuShutter offers a variety of frame designs to suit the overall aesthetics of residential and business establishments. - Designs range from traditional to contemporary and can be delivered in 3-7 days depending on the amount of customization required.

Summarizing the new focus, Mr. Gupta says, "For all its features and benefits at the price being offered, NuShutter offers outstanding value. Customers can be now involved in designing their own shutters. They will love the customization possible and the visual appeal when installed."

For sales queries contact:

NuShutter
Keshav Murthy
206, Kittur Rani Chennamma Road
Lakshmipura(Gavipuram)
Bangalore.
Near Rama Krishna Ashram
Basavanagudi
Bangalore - 560 019.

Telephone:080 6530 3057
Tele Fax:080 2667 0649
Hand Phone:+91 99454 99885 / 87

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Ideate with cabinet doors
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Ideate with cabinet doors


CONTACT DETAILS
Anuradha Muralidharan, PR Consultant, NuShutter, Abroader Consultancy India Pvt. Ltd., +91 9880594986, info@nushutter.com

KEYWORDS
CONSUMER, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, CONSTRUCTION, HOSPITALITY, HOUSEHOLD, GROUPS, RETAIL

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