Wednesday, April 10, 2013

BWI: Dell Launches Partner Advisory Council at its First India Partner Summit

Press release from Business Wire India
Source: Dell India
Wednesday, April 10, 2013 03:29 PM IST (09:59 AM GMT)
Editors: General: People; Business: Accounting & management consultancy services, Electronic appliances & components, Information technology; Technology
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Dell Launches Partner Advisory Council at its First India Partner Summit


Bangalore, Karnataka, India, Wednesday, April 10, 2013 -- (Business Wire India) -- -- Newly formed Council to play an instrumental role in Dell's channel strategy over the next three years

-- Summit demonstrates collaborative spirit of Dell's 'Better Together' channel strategy

-- Dell announces 14 awards for its top performing partners at the two-day summit

Dell announced the launch of a Partner Advisory Council at their Partner Summit which commenced today in Bangalore. Over the next year, the body, consisting of key partners in Dell's network will act as an advisory committee for Dell on matters related to business priorities, sales and India strategy. This select group of partners will provide feedback, share ideas, and discuss strategies and programs to augment sales and address enterprise customer needs. The Dell Partner Summit is a two-day program (9th - 10th April, 2013) attended by more than 50 partners from across India to share ideas and best practices, as well as recognizes and rewards the company's top performers for the year.

Keeping in mind the fast pace of expansion of Dell's Global Commercial Channel (GCC) in the country, Dell has chosen to highlight 'GCC's Journey in India' as the theme of the Partner Summit this year. Dell's GCC currently retains over 2000 commercial relationships in India and overlooks programs and policies related to its channel covering public large and medium-sized enterprises.

Richard Lee, Global Vice-President & General Manager of Asia-Pacific, Global Commercial Channels, who was present at the Summit said "We are very proud of the pace at with the GCC is growing in India. The Partner Summit is an occasion for us to celebrate the huge success of this program and to thank our partners for their support. India being a priority market for our business we would like to elevate the manner in which we engage with our partners, which is why we have chosen to launch the Partner Advisory Council."

The Partner Advisory Council will consist of 10-15 select partners who will work closely with the company, engage with top management and collaboratively chart the course of joint success. The partners in this council will take office on the basis of their depth of understanding of customer needs.

Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India said: "The Partner Advisory Council has been formed because kistening is at the core of the Dell Partner Direct Program. We are sure that the Council will succeed in delivering differentiation and become a vital part of our growth plans for India."

Aligning winning priorities to make the Dell Channel 'Better Together' for partners, Dell's Global Commercial Channel will focus on winning in the Data Center with the full range of Dell's end to end solutions. Dell's training & enablement programs will help drive partner profitability. Dells GCC division has taken several initiatives to empower its large partner base in the last year including the launch of Dell's Engineer's Club in January 2013 and the recently launched Enterprise Master Tool for its partners to bolster their sales by getting free and easy access to vital sales information.

About Dell

As the visionary outcome of a true entrepreneur, Dell (NASDAQ: DELL) is committed to helping small and medium businesses solve their technology challenges, ease business pain points and draw greater value from IT. With ProManage-Managed Services, Optiplex - the world's No. 1 business desktop, new Latitude laptops, the designed-for-small business Vostro line, energy-efficient PowerEdge servers and Small and Medium Business Solutions Center, Dell is here to support entrepreneurs every step of the way.

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Dell GCC_2 Years of Winning in India
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Dell GCC_2 Years of Winning in India


CONTACT DETAILS
Archana Mohan, Dell India, +91 9663405836, Archana_Mohan@Dell.com
Radhika Nandwani, 20:20 MSL, +91 9953296961, radhika.nandwani@2020msl.com

KEYWORDS
PEOPLE, CONSULTANCY SERVICES, ELECTRONICS, IT, TECHNOLOGY

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