BWI: Canon India Further accelerates the “What Makes us Click” Campaign

Press release from Business Wire India
Source: Canon
Tuesday, April 17, 2012 05:38 PM IST (12:08 PM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology, Publishing & printing; Technology
--------------------------------------------------
Canon India Further accelerates the "What Makes us Click" Campaign
Hosts a three city promotional drive and organize Facebook contest

New Delhi, Delhi, India, Tuesday, April 17, 2012 -- (Business Wire India) -- Canon India Pvt. Limited, India's No 1. Complete Digital Imaging Company successfully held a three city promotional drive in Delhi, Mumbai and Bangalore on Saturday to further reach out to the youth with their latest campaign. Also, cashing in on the "shoot and share" emotion Canon launched their 'What makes us click' Facebook contest.

Canon India with their latest campaign "A to Z of What Makes Us Click" aims to reposition to the youth appeal. Going back to basics - the click of the camera and how one tells a story through that click is the underlying design of the campaign. The whole new concept of image capturing with the youth is what Canon wants to highlight through this initiative.

In order to reach out to a wider audience, Canon had organized a 3 city activity in leading malls in Delhi, Mumbai and Bangalore with highest footfalls. The activity was targeted at the young working population with differing buying drivers and hence the venue was apt to reach out to the target audience in metros. To further engage with the target audience, Canon "What Makes us Click" contest on Facebook has also been organized. The viewers have to guess the A to Z of the commercial in quickest possible time and they get a chance to win a new PowerShot digital camera every day. The fact that users can share the contest participation with their friends after they participate is a simple way to spread it amongst their social network. Mobile ringtones have also been created with the catchy 'what makes us click' jingle for maximum impact.

Canon is a leader in photography and offers exciting ways to enjoy photography and bring out the best experience in photo enthusiasts and professionals alike. Throwing light on the kind of life the youth leads, the TVC and contests will enable to reach out to the youth even better and strengthen our connect as well. For the 'shoot and upload' generation this is an interesting reflection of their lives.

Canon in India

Canon India closed the year of 2011 with revenues of Rs 1525 crore which is 21 % growth over 2010. Canon focuses on multiple market segments of consumer, B2B, Government & Commercial. Canon's product portfolio extends over a vast variety of copier MFDs, fax-machines, printers, scanners, All-in-ones, digital cameras, camcorders and multimedia projectors, cable ID printers, semiconductors and card printers.

Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set up in 1997, Canon India markets over 140 comprehensive range of sophisticated contemporary digital imaging. The company today has offices in 7 cities, warehouses in 13 cities across India and employs over 930 people. Canon has approximately 380 primary channel partners 13 National Retail Chain partners, and over 4000 secondary retail points. Oce distributors in India will now be a part of Canon partner network. Canon's service reach extends to over 200 towns with over 200 service Engineers, 4 Master service centers and 34 Canon Care Centers. Canon and Océ products are available with complete service support network.

To view the photographs, please click on the links given below:

Canon What Makes us Click promotion at a mall in Delhi

Canon India
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/12(11).jpg
12(11).jpg
http://www.BusinessWireIndia.com/attachments/untitled(44).bmp
untitled(44).bmp


CONTACT DETAILS
Minal Kakkar, 20:20 MSL, +91 9871748722, minal.kakkar@2020msl.com
Nikita Kejariwal, 20:20 MSL, +91 9167443578, nikita.nadwani@2020msl.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, PUBLISHING, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com