Press release from Business Wire India
Source: Naturals
Monday, February 20, 2012 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion, Lifestyle, People; Business: Advertising, PR & marketing, Business services, Media & entertainment
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Naturals Salon Signs Up Bollywood Actress Genelia as Brand Ambassador Plans to create 50,000 Jobs Touching 3000 Salons Mark by 2016
Chennai, Tamil Nadu, India, Monday, February 20, 2012 -- (Business Wire India) -- Naturals - India's No.1 Family Salon & Spa and a pan-India brand in the hair and skin care service industry, has signed up Bollywood bubbly actress Genelia D'souza as its brand ambassador.
The actress will represent the salon chain and spread its core value to the customers highlighting its services that fulfill their beauty needs to their utmost satisfaction. The young beauty queen is the most apposite choice to represent the brand as it has an image which appeals to people who are young at heart and high on aspirations.
Genelia will feature in Naturals' new campaigns through mass media and promotional events that will emphasize on the greater benefits and quality of the salon chain providing best service at affordable price in a friendly ambience.
The brand ambassador said "I am proud to represent Naturals for I trust the brand that provides the best for hair care & beauty needs. I take this as an opportunity to communicate on the significance of presentable outlook as confidence starts with it."
Genelia is popular among her fans with her films Chance Pe Dance, Mere Baap Pehle Aap, Masti, Rock The Shaadi and Life Partner among others in Hindi and also in South Indian films including Uthama Puthiran, Santosh Subramaniam and Boys in Tamil; Naa Ishtam and Bommarillu in Telugu; Urumi in Malayalam and Satya In Love in Kannada.
"We were looking for a popular young and vibrant personality having mass appeal, especially among the youths of the country. We decided to make our own customer as our Brand Ambassador instead of going out on a search hunt. So we zeroed in on Genelia who is Naturals' regular customer. She can better reach out to masses with core values both as an actress and as our customer," said Ms.K.Veena, CEO, Naturals Beauty Salon India Pvt. Ltd, on the association with Genelia.
On the salon chains' growth she said that Naturals' commitment and dedication to the services has helped it grow from just a 10 member team a decade ago to presently a leading brand in the country. "Now our Naturals family has 2500+ employees supporting its growth across 125+ pan-India salons that woo a strong patronage from commoners to glittering stars of the cinema world. We have signed up with 50+ salons more and they are to be operational soon." she added.
On the expansion and financials she said that Naturals works on a franchise model and is fast expanding to redefine the beauty salon industry by giving the best value for money services to the customers, rewarding career to the staff and best return on investments to it's franchise partners. "Last financial year 2010-2011, our system turnover was Rs. 60 crore and this year (2011-2012) it is likely to close at Rs. 90 crore. Our near future goal is to create 1000 women entrepreneurs and give job opportunity to 50,000 people touching the 3000 salons mark by the end of the year 2016," said Ms. Veena.
Started by Ms. K. Veena in 2000, the Chennai-based Naturals Family Salon has pan-India presence with salons in the state of Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, Maharashtra, Gujarat, Puducherry, West Bengal and Madhya Pradesh. Distinguished from competitors with premium ambience & services at value prices, Naturals offers styling services ranging from basic hair styling to exclusive makeovers.
Naturals was recently awarded the Franchisor of the Year award in the wellness category by Franchise India, Most Admired Salon Chain - National by Estetica magazine and India's Best Salon Chain by Images group all in 2011 and early 2012.
To know more about Naturals visit www.naturals.in or call 044 - 4550 4080 / 4550 4090.
To view the photograph, please click on the link below:
Naturals Ambassdor Genelia
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Naturals Ambassdor Genelia- Final.JPG
CONTACT DETAILS
Ms. Akshaya Shiny, Naturals, +91 98944 84526
KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, LIFESTYLE, PEOPLE, MARKETING, BUSINESS SERVICES, MEDIA
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