BWI: Mojostreet Rewards Now Available at India’s Largest Retail Coffee Chain ‘Cafe Coffee Day’

Press release from Business Wire India
Source: Mojostreet
Wednesday, February 08, 2012 02:05 PM IST (08:35 AM GMT)
Editors: General: Consumer interest, Food & drink; Business: Business services, Information technology, Retailers, Telecommunications; Technology
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Mojostreet Rewards Now Available at India's Largest Retail Coffee Chain 'Cafe Coffee Day'
This is India's largest deployment of geo-targeted rewards program

Hyderabad, Andhra Pradesh, India, Wednesday, February 08, 2012 -- (Business Wire India) -- Mojostreet (www.mojostreet.com)- A popular location based mobile game with real world benefits announced today the availability of check-in based offers at 1,174 Café Coffee Day (CCD) outlets across India. CCD is today one of the widely discussed brands on the Net in India and likes to call itself 'India's largest youth aggregator'. By number of coffee outlets CCD retail chain today figures among the top six globally.

Making the announcement Kalyan Manyam, CEO of Mojostreet said, "This is the first largest deployment of geo-targeted brand engagement + loyalty program at any brand in India. CCD is a big booster to Mojostreet's merchant portfolio as it gives an unparalleled access to mojostreet rewards to consumers across 174 cities in India."

CCD adds might to the portfolio of 200+ brands providing offers via "Mojostreet for Business program" in 1,250 locations in Hyderabad, Bangalore, Noida, Gurgaon and Delhi. With smartphone penetration crossing 10 million last year and Indian research company, IMRB suggesting that one out of three urban Indian internet users has access to mobile internet, Mojostreet is bullish about its growth in the coming years.

K. Ramakrishnan, President-Marketing, Café Coffee Day said, "We are always on the look out for new and unique opportunities to stay connected with our core customers which is the youth. Mojostreet is a great location-based mobile game that is not only enjoyable for the youth but also a great way for us to build loyalty and induce repeat visits to our cafes."

To claim a reward at Café Coffee Day a user needs to download Mojostreet on their Smartphone (freely available on all major app stores) and then Check-in at the Café Coffee Day outlets. Once a User completes a check-in, the Café Coffee Day offer is delivered right on the users mobile screen with complete details. Users simply need to show the mobile screen with the offer to the Café Coffee Day staff to claim their reward. Mojostreet will help users to locate and get the directions to reach nearest outlet easily thus helping new customers discover the amazing experience at Café Coffee Day.

Kalyan adds, "With more consumers using mojostreet and large merchants adopting our technology and concept, mojostreet is fast becoming the best promotional medium for many small and medium retail businesses."

Mojostreet app is a friend finder, city guide, social network and loyalty rewards all rolled into one app on your smartphone and is currently available for iPhone, Nokia, Android and Blackberry.

About Mojostreet:

Mojostreet www.(mojostreet.com/) is a location based real world mobile game for your smartphone that lets you compete with your friends by checking into interesting places, sharing your location and experience with them. The game also helps you discover amazing places of your interest based on your friend's recommendations. Mojostreet has an online and mobile version. The mobile app is available for Blackberry, Nokia, iPhone and Android users. You can sign in with your Facebook or Twitter account to access Mojostreet.

About Café Coffee Day:

Café Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), the first to roll out the 'coffee bar' concept in India with its first café in Bangalore. Café Coffee Day serves the coffee it grows on the 7400 acres of its own estates plus another 2500 acres of managed estates, the group also sources coffee from 11,000 small growers, making its holder the largest individual coffee plantation owner in Asia, this in addition to being India's only vertically integrated coffee company. Café Coffee Day's menu ranges from signature hot and cold coffees to several exotic international coffees, food, desserts and pastries. In addition, exciting merchandise such as coffee powders, cookies, mugs, coffee filters, etc. are available at the cafés.


CONTACT DETAILS
Sheela Panicker, enRight PR, +91 9849809594, enright@enrightpr.com

KEYWORDS
CONSUMER, FOOD, BUSINESS SERVICES, IT, RETAIL, TELECOMMUNICATIONS, TECHNOLOGY

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