BWI: Vserv.mobi Generates 5 US$ eCPM Global Monetisation for No. 1 App Developer from South-East Asia on Nokia Ovi

Press release from Business Wire India
Source: Vserv
Tuesday, October 18, 2011 08:30 AM IST (03:00 AM GMT)
Editors: General: Consumer interest, People; Business: Business services, Information technology, Telecommunications; Technology
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Vserv.mobi Generates 5 US$ eCPM Global Monetisation for No. 1 App Developer from South-East Asia on Nokia Ovi


Mumbai, Maharashtra, India, Tuesday, October 18, 2011 -- (Business Wire India) -- Vserv.mobi generates maximum Ad-monetisation for No. 1 App Developer company, Twist Mobile, from South-East Asia on Nokia Ovi store. Twist Mobile is the 1st Asian company to receive 10MN downloads on Nokia Ovi with a total of 15 apps in their portfolio.

Vserv.mobi, a Global Mobile Ad Network for App Developers, is the leader in In-App advertising for J2ME Apps. India is the largest market globally for Java-based apps, followed by Turkey, Vietnam, Indonesia, Russia, Mexico & Brazil and these countries will continue to generate maximum downloads for J2ME apps.

Mr. Virat Khutal, CEO, Twist Mobile, commented on this partnership, "Apps developer company has nightmare to remember code and implement new ad engine. We were searching for Ad Engine Company, which can implement ads without changing source code. It should be simple to integrate without worrying about QC post integration. Vserv's AdWrapperT is very exciting for us to put jad/jar in one folder and enable ads on one click. It automatically wraps jad/jar and puts in wrapped folder. Today we make more than 30K USD per month with help of this technology and precise marketing inside apps/games. We really thank Vserv for this AdWrapperT technology and futuristic approach."

Commenting on this occasion, Mr. Dippak Khurana, CEO & MD, Vserv.mobi, iterated, "Vserv's AdWrapperT - World's simplest Ad integration - makes Global ad-earnings possible from day 1 for games & apps with over 90% fill rate garnering $ 5 eCPM. International Developers like Glu Mobile, Playbuff, started launching their apps on Ovi, leveraging Vserv's AdWrapperT. Vserv's R&D team continuously is charting out technologies to lead developers across geography to the monetisation path."

Vserv's unique business model offers free Ad mediation & House Ads along with exhaustive App analytics. When developing new games/apps, developer need not bother about screen space, resource utilization, etc for Ad Engine integration. Pre and Post Full Screen ads allow developer's app to have access to entire device resources. Full Screen uncluttered Ads displayed at the perfect moment - pre and post the App use - generate the highest eCPM from Apps. Multiple calls to action in native UI and capability for Video Ads further increase the value of inventory. The format also gives end users the best App experience possible - completely ad free when engrossed into the game/app.

Vserv.mobi presently holds a portfolio of 7000+ mobile games and apps across Java and Android Platform.

About Vserv.mobi

Vserv.mobi is a Global Mobile Ad Network for App Developers, Publishers and Advertisers. It is the leader in In-App advertising for J2ME Apps and the only company to provide AdWrapperT technology for Android Apps. Headquartered in Mumbai, Vserv.mobi Ad Network served over 9BN Ad-Requests in September 2011. The company had raised 3MN USD as Series A investment from IDG Ventures in March 2011. To learn more, please visit http://www.vserv.mobi.


CONTACT DETAILS
Herat Maniar, Vserv.mobi, +91 9819555061, herat@vserv.mobi

KEYWORDS
CONSUMER, PEOPLE, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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