BWI: Microsoft Launches Touch Mouse in India

Press release from Business Wire India
Source: Microsoft
Monday, October 10, 2011 07:02 PM IST (01:32 PM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Business services, Information technology; Technology
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Microsoft Launches Touch Mouse in India


New Delhi, Delhi, India, Monday, October 10, 2011 -- (Business Wire India) -- -- Brings multi-touch edge to Windows 7
-- With Touch Mouse, Microsoft gives decades' old point-and-click device a complete makeover

Microsoft India today launched the Touch Mouse that makes everyday tasks more fluid and intuitive by using natural gestures instead of clicks. Exclusively designed for Windows 7, the new Microsoft Touch Mouse combines the virtues of the old familiar mouse with multi-touch gestures. It marries natural human gestures with the ability of an electronic mouse and helps click, flick, scroll, pan, tilt and swipe on Windows 7 seamlessly. A first of a kind in India, the Touch Mouse is soothingly captivating, given its fluid, rhythmic movements, seamless and unobstructed surface, and multi-functionality.

The Touch Mouse's multi-touch functionality helps users navigate easier and faster with a flick of their fingers. The look-and-feel of the new Touch Mouse is delightfully simple, yet pleasing to the eye - minimal edges, curvaceous corners, and softly sloping. Its rich matte black surface gives the perfect grip; at the same time, it is comforting to the fingers. The Microsoft Touch Mouse, competitively priced at Rs 3,999, is based on BlueTrackTM Technology and is ambidextrous in design. Further, the mouse pad is made redundant by this little work of art as it can be used on all surfaces, except clear glass and mirrors.

Announcing the launch Mr. Satish Parreddi, Senior Category Manager Microsoft Hardware India said, "Touch today is increasingly becoming a fun way of interacting with devices. When it comes to mice, while the desktop users want precision and control, the gesture of their fingers exceeds the power with the touch mouse. This is the first time we've married the control and precision of a mouse with the interactivity that touch delivers on the PC. With Touch Mouse, we are giving a simple and complimentary experience to all the Windows 7 users like never possible before."

Top Features & Benefits:

-- Multitouch surface lets you use natural gestures to snap, navigate and control content
with a touch of a finger.
-- Flick scrolling functionality lets you quickly scroll and pan through documents.
-- Improved task switching on Windows 7 gives you superior mouse performance and experience on the PC.
-- BlueTrackTM Technology allows you to ditch your mouse pad and mouse on virtually any surface, including granite, marble, carpet and wood.
-- Snap-in Nano transceiver gives you the option to leave the transceiver plugged into the computer or conveniently store it in the bottom of the mouse.

About Microsoft Hardware

For more than 28 years, the Hardware Group has employed innovative engineering, cutting-edge industrial design and extensive usability testing to create products of exceptional quality and durability that enhance the software experience and strengthen the connection between consumers and their PC. Microsoft Hardware leads the industry in ergonomic engineering, industrial design and hardware/software compatibility, offering consumers an easier, more convenient and more enjoyable computing experience. More information about Microsoft Hardware is available at www.microsoft.com/india/hardware

About Microsoft India

Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation (India) Private Ltd is a subsidiary of Microsoft Corporation, USA. It has had a presence in India since 1990 and currently has offices in 10 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune. More information about Microsoft India is available at www.microsoft.com/india/msindia

FOR MORE ON MICROSOFT INDIA

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Touch Mouse
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CONTACT DETAILS
Karishma Dawar, IPAN Hill and Knowlton, +91 9873178498, kdawar@ipanhillandknowlton.com
Dipti Mehra, Microsoft Corporation India Pvt. Ltd., +91 981 182 0160, diptim@microsoft.com

KEYWORDS
CONSUMER, LIFESTYLE, BUSINESS SERVICES, IT, TECHNOLOGY

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