Press release from Business Wire India
Source: Pond's
Friday, October 14, 2011 10:03 AM IST (04:33 AM GMT)
Editors: General: Consumer interest, Entertainment, People; Business: Advertising, PR & marketing, Business services, Commodities & materials, Household & personal care products & services, Media & entertainment, Retailers
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Malaika Arora Khan's Classic Beauty Secret Revealed
New Delhi, Delhi, India, Friday, October 14, 2011 -- (Business Wire India) -- Malaika Arora's enviable wrinkle free and youthful skin has always made heads turn. Just wondering what's the secret to her flawless glowing complexion? Well, the ageless diva herself revealed at an event in Delhi today that after experimenting with a number of beauty cream and treatments, she now only entrusts her taut, youthful skin to our very own Pond's Cold Cream! Yup, this is the very same classic cream that we have all grown up with!
This heritage beauty cream was handed to Malaika by her mum who has trusted Pond's for ages. "I take great pride in my skin. I'm one of those people that can't go to bed without washing my face and moisturizing it. After all nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty. It feels great to use something so pure and at the same time so effective on my skin. It's easy to carry so you will always find it in my handbag as well. Infact it's become a family heritage, which has been passed down from my Mom to me and now I even use it for my kids." reveals Malaika.
Speaking about Malaika's association with Pond's, Mr. Govind Rajan, Vice President Skincare, Hindustan Unilever said, "Pond's Cold Cream is an iconic product that has been passed down generations. Malaika Arora Khan has today revealed that Ponds Cold Cream was the secret to her glowing skin - a secret which has been passed down from her mother to her. In the past other notable personalities such as Kylie Minogue has also given credit to this heritage product for her flawless skin. We at Unilever believe that Pond's Cold Cream has become a part of almost every Indian woman's skincare regime and her secret beauty potion".
Pond's Cold Cream, has been a must have in women's dressing tables for over a century, and even so for celebrities. Trust Malaika to reveal her beauty secret as this iconic cream. Ponds cold cream moisturizes, nourishes and protects skin with 10 skin nutrients and moisturizers. It has "Ponds Quenching MositurizersT" that gently moisturize rough and stretchy skin and maintains the skin hydration balance. This winter beauty secret is widely available at an affordable price of Rs. 95/- for 100g across all leading outlets pan India.
So all you girls out there go ahead and grab yourself the Pond's Cold Cream from your nearest outlet. This winter just entrust your skin to this age old beauty cream and stay beautiful the classic way!!!
To view the photographs kindly click on the link below:
Malaika Arora reveals Ponds Cold Cream as the beauty Secret to her glowing skin
Malaika Arora holding on to her favourite beauty potion,Pond's Cold Cream
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/Malaika Arora reveals Ponds Cold Cream as the beauty Secret to her glowing skin.jpg
Malaika Arora reveals Ponds Cold Cream as the beauty Secret to her glowing skin.jpg
http://www.BusinessWireIndia.com/attachments/Malaika Arora holding on to her favourite beauty potion, Ponds Cold Cream.jpg
Malaika Arora holding on to her favourite beauty potion, Ponds Cold Cream.jpg
CONTACT DETAILS
Monica Ajwani, Ipanhillandknowlton, +91 9819802804, majwani@ipanhillandknowlton.com
Rosanne Rodricks, Ipanhillandknowlton, +91 9820115421, rrodricks@ipanhillandknowlton.com
Rashmi Sharma, Ipanhillandknowlton, +91 9867395475, rsharma@ipanhillandknowlton.com
Amandeep Arora, Ipanhillandknowlton, +91 9650166088, Amandeep.Arora@ipanhillandknowlton.com
KEYWORDS
CONSUMER, ENTERTAINMENT, PEOPLE, MARKETING, BUSINESS SERVICES, COMMODITIES, HOUSEHOLD, MEDIA, RETAIL
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