Press release from Business Wire India
Source: Autodesk
Thursday, October 20, 2011 02:23 PM IST (08:53 AM GMT)
Editors: General: Consumer interest, People; Business: Accounting & management consultancy services, Business services, Electronic appliances & components, Media & entertainment; Technology
--------------------------------------------------
Autodesk showcases its Digital Entertainment and Creative Finishing Range at BROADCAST INDIA 2011, Mumbai
Mumbai, Maharashtra, India, Thursday, October 20, 2011 -- (Business Wire India) -- This year at the Broadcast India 2011, held at the Bombay Exhibition Centre, Goregaon (E), Mumbai from October 20 - October 22, 2011, Autodesk, Inc., is demonstrating its powerful creative software tools for television, film and post-production, with particular focus on Autodesk Flame Premium. The 2012 versions greatly provide expanded creative and technical tools, enhanced stereoscopic viewing modes, increased format support and improved performance speed. Since launching Autodesk Smoke for Mac OS X in December 2009, Autodesk has seen widespread adoption of this all-in-one editorial finishing solution for Mac-based creative workflows. Also this year at the Broadcast India 2011, Autodesk is demonstrating the newest releases of its Digital Entertainment Creation tools for films, games and television and the Autodesk Entertainment Creation Suites software. The Autodesk pavilion at hall no # A103 will host a theatre and a podcast demonstrating and showcasing the suites range to users visiting the Autodesk pavilion during the exhibition days.
Commenting on Autodesk's participation at Broadcast India, Arun D'Souza, Head - M&E, Autodesk India & SAARC said, "Autodesk software continues to meet our customer expectations and in the changing dynamics of post-production; the integrated suites portfolio fully supports their creative imagination. Today, Flame Premium not only provides a wide range of powerful tools, but unparalleled flexibility throughout the production pipeline. Flame Premium, a unified solution for 3D visual effects and look development with innovative tools for interactive 3D compositing and color grading, has been adopted by a widely in the post-production industry - from startups to industry leaders."
He also added, "In today's competitive marketplace, creating appealing work and exceeding client expectations has never been more important. 'Smoke' supports our clients' creativity by providing an efficient and professional editorial toolset with 3D editing, 3D visual effects and color and look development to help artists grow their skillsets and facilities expand their businesses."
Successful adoption of Flame Premium in India
Just two years ago, three successful young executives from diverse financial and marketing backgrounds decided to pursue their passion for filmmaking and open Purple Haze Motion Pictures Pvt. Ltd., a film production company. This summer, when they decided to diversify and expand by founding AFTER, a film and advertising post-production studio, they turned to Autodesk. Infact, today AFTER is amongst the early adopters of Autodesk Flame Premium in the country. Autodesk Flame Premium and Autodesk Flare Software provide an integrated solution to support collaborative workflows and global pipelines.
"Flame Premium provides a one-stop-shop solution with a streamlined metadata workflow and integrated fast network technologies," said Vijay Gutte, director for 'After'. "We purchased 6 Flame Premium and 50 Flare licenses to enable us to offer color grading, and online editing, as well as visual effects. With these tools, we were able to build a comprehensive and flexible CG pipeline to work in true 3D space, and get up and running quickly. We simply couldn't have entered the post-production market with access to so much talent and ability to create such impressive visuals in any other way."
Autodesk Entertainment Creation Suites for Enhanced Creative Capabilities and Efficiency
The 2012 Autodesk Entertainment Creation Suites give artists and production facilities access to a powerful range of creative toolsets at exceptional cost savings*. Artists can extend their familiar Autodesk 3ds Max or Autodesk Maya software workflow with intuitive tools for sculpting and texture painting, real-time character animation, and effects. Single-step interoperability and more consistent user interfaces in the 2012 software suites help artists to realize their creative potential and optimize productivity by facilitating the use of multiple products and making specialized toolsets more accessible.
All products in the latest Entertainment Creation Suites offer notable new features and enhancements:
-- Autodesk 3ds Max 2012 software delivers a new accelerated graphics core, mRigids for dynamic rigid-body simulations in the viewport and new sculpting and painting enhancements like the Clone brush
-- Autodesk Maya2012 software provides significant enhancements to the viewport offering full-screen effects, editable motion trails for animation editing in the viewport, as well as new simulation options
-- Autodesk Softimage 2012 software provides new procedural ICE modeling, integrated Syflex cloth simulation, stereoscopic capabilities and multiple core software development kit (SDK) additions
-- Autodesk Mudbox 2012 software delivers enhancements to the painting toolset, innovative new UV and topology-independent workflows, practical posing tools and improved large dataset handling
-- Autodesk MotionBuilder 2012 software provides new in-viewport stereoscopic display and camera rig, a unified interface and solver for Autodesk HumanIK 4.5 or 2012 middleware, as well as new tools for virtual moviemaking
Creative Finishing Software for Film, Television and Commercial Post Production
Autodesk Flame Premium combines high-end visual effects and finishing tools with real-time color grading in a single solution. The 2012 release features:
-- Groundbreaking new tools that help artists integrate ultrarealistic 3D lighting effects into composites
-- A comprehensive set of effects tools for finishing stereoscopic 3D projects, enhanced finishing workflows with CG pipelines
-- A range of new tools designed to make 3D compositing as fast and interactive as traditional 2D compositing
Autodesk Smoke 2012 software offers a timeline-based, all-in-one creative solution for professional finishing on the Mac. The Smoke toolset spans color correction, compositing, 3D visual effects and stereoscopic 3D and features an efficient complementary workflow with Apple Final Cut Pro. The 2012 release contains:
-- A redesigned 3D lighting system
-- Flame FX, a comprehensive new set of creative and technical tools for common finishing tasks, featuring Damage, Deform, Edge Detect and Pixel Spread
Autodesk Games Middleware for Common Runtime Challenges
Autodesk's game middleware technology helps solve known runtime challenges, enabling programmers to focus on high-impact areas of development. The new middleware releases offer the following enhancements:
-- An enhanced API (application programming interface) in Autodesk Beast 2012 global illumination middleware enables developers to integrate the eRnsT interactive lighting preview tool into custom game level editors
-- Autodesk HumanIK 2012 character animation middleware now supports the next generation portable entertainment system (codename: NGP) from Sony Computer Entertainment Inc., as well as the Apple iOS mobile platform, enabling more realistic character animation on the latest mobile gaming devices
-- Autodesk Kynapse 2012 artificial intelligence middleware focuses on improving runtime performance and making advanced features easier to use
About Autodesk
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries - including the last 16 Academy Award winners for Best Visual Effects - use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visit www.autodesk.com.
Autodesk, AutoCAD, Flame, Flare, Maya and Smoke are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2011 Autodesk, Inc. All rights reserved.
CONTACT DETAILS
Santanu Bhattacharya, Text 100, +91 9910016735, santanu.bhattacharya@text100.co.in
KEYWORDS
CONSUMER, PEOPLE, CONSULTANCY SERVICES, BUSINESS SERVICES, ELECTRONICS, MEDIA, TECHNOLOGY
If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.
Submit your press release at http://www.businesswireindia.com
No comments:
Post a Comment