BWI: Live Media releases extracts of IMRB Study: Indicates a noticeable Shift in People towards out-of-home Activities

Press release from Business Wire India
Source: LiveMedia
Monday, September 19, 2011 03:45 PM IST (10:15 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Media & entertainment
--------------------------------------------------
Live Media releases extracts of IMRB Study: Indicates a noticeable Shift in People towards out-of-home Activities


New Delhi, Delhi, India, Monday, September 19, 2011 -- (Business Wire India) -- LiveMedia today released extracts of a study done for it by IMRB last year which shows that people are spending increasing amount of their time out-of-home especially in places like Restaurants, Cafeterias, Gymns and Salons. The study showed that while 38% of the respondents said they visited a restaurant at least once a week currently, only 11% of these respondents said that they visited a restaurant at least once a week five years back thereby clearly indicating that there has been a close to four times surge in the number of people visiting restaurants in the last five years. Similarly the number of respondents visiting a Gymn has increased from 4% five years back to 12 % when this survey was conducted.

The report further said that there has been a noticeable shift in the out-of-home activities. People who never visited cafeterias, fast food joints, salons , gyms, multiplexes and gaming arcades are now frequenting them. Urbanization is on the rise and this has made consumers more outgoing. This is an indication for advertisers to perhaps revisit their out-of-home communication plans and align them to the daily activities of the consumers, said the IMRB report.

LiveMedia has a network of high quality LCD Screens in places like Restaurants, Office Cafeterias, Coffee Shops, Gyms, Salons, Clubs and Hospitals wherein they show some interesting programs like Make My Word, Humor Live, Kitty & Witty, Horoscope Live, Yo Mousi among many others and also serve targeted advertising as per the profile of people visiting these locations. LiveMedia capitalizes on the fact that people are spending less time at home and more outside in places like restaurants, office cafeterias, clubs, gymns, salons etc and therefore provides them a media intervention there, keeping in mind that media must reach out to people in places where they are spending their time.

To view the study, please click on the link given below:

Study
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Livemedia.pdf
Livemedia.pdf


CONTACT DETAILS
Owais Qadri, LiveMedia, +91 9717229282, Owais.qadri@livemedia.in

KEYWORDS
CONSUMER, LIFESTYLE, MEDIA

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com