Press release from Business Wire India
Source: Shell Lubricants
Monday, June 20, 2011 02:37 PM IST (09:07 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Energy companies, Media & entertainment, Transport engineering; Automotive
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Shell India Launches Redesigned Industrial Lubricants Portfolio
New System Makes Selecting the Right Product Simpler than Ever Before
New Delhi, Delhi, India, Monday, June 20, 2011 -- (Business Wire India) -- Today, Shell Lubricants India announced the launch of its new, improved range of industrial and transmission lubricants and greases. The result of a three-year process, it has been restructured and refreshed to help every Shell Lubricants customer select right level of protection for their equipment with ease and confidence.
Mr Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd. explains: "It has been our constant endeavour to provide not just products that work, but also the ones which are technologically sound and meet customer needs in the most efficient manner. Our recent research on the consumer behaviour towards our lubricants, revealed that they often find the array of choice confusing and complex. With this in mind, we have redesigned the Shell Lubricants range, removing products with overlapping applications - or whose technology had been replaced by more advanced formulas - whilst improving choice by selectively adding speciality and synthetic products."
Shell lubricants have been devised to provide increased protection against engine wear and corrosion in consumer vehicles. These have been especially customised keeping in mind the harsh weather conditions prevailing in India. We hope that this further advancement from us will help the end consumers to reduce the daily wear and tear in their vehicles and therefore helping engines last longer.
The new range is accompanied by 'old to new' conversion tools making the transition easy for customers. It features new pack labels and product guides to aid choice, using new names, colour coding and visual icons to indicate individual performance benefits. Moreover, the new nomenclature has suffixes which communicated the application and conditions for which the product is suited. The above changes are also designed to reduce the risk of mis-application in the factory environment. The revamp has been used, too, as an opportunity to standardise packaging across the entire range in a way that makes storage and stacking easier.
The rollout of the new range also provides consistency and increased security of supply; and with many operations under pressure to maximise efficiency and increase output, the launch of the new portfolio provides an ideal opportunity for customers to re-evaluate their lubricant needs.
The new range is based around key tiers, each offering increasingly efficient levels of protection, including: Entry, Mainline, Premium and, often using the latest synthetic technology, Advanced. Each set of products is structured around these tiers, including: Shell Tellus (hydraulic oils), Shell Morlina (Bearing & Circulating Oils) Shell Turbo (Turbine Oils), Shell Heat Transfer Oil (Thermic Fluid)Shell Omala (gear oils), Shell Corena (compressor oils), Shell Gadus (a complete range of greases), Shell Tonna (slideway oils).
About Shell Lubricants
1. The term "Shell Lubricants" collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications, from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella T, Shell Helix, Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres in Germany, Japan (joint venture with Showa Shell), UK, and the USA.
2. Our products are manufactured and marketed in more countries than any other lubricants supplier's, enabling us to supply to our largest customers. We are expanding rapidly into emerging markets while continuing to seek growth in our heartland markets.
3. In 2002, Shell acquired Pennzoil-Quaker State Company to become the No. 1 lubricants marketer in the USA. Pennzoil motor oil has been one of the leading motor oil brands in the USA since 1985.
4. In 2006, Shell acquired a 75% share in Tongyi, which is China's leading independent lubricant manufacturer. Today Shell is the leading international lubricants supplier in China and has the third largest share of China's rapidly growing market.
5. In November 2009, we opened our sixth lube oil blending plant in Zhuhai, Guangdong Province, China. With a production capacity of 200 million litres a year, and the potential for a phased development to 400 million litres a year, the complex could become one of Shell's top three lubricants blending plants worldwide in volume terms.
6. We focus on developing products and services that provide both superior protection and efficiency.
CONTACT DETAILS
Madhavi Kochar, 20:20 Media, + 919810788188, madhavi.kochar@2020msl.com
Pallavi Sharma, 20:20 Media, +91 9999667943, pallavi.sharma@2020msl.com
Chetna Sharma, 20:20 Media, +91 8800598786, chetna.sharma@2020msl.com
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ENERGY, MEDIA, TRANSPORT, AUTOMOTIVE
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