BWI: Revolutionary Operating Model for the Mutual Fund Industry

Press release from Business Wire India
Source: Mutual Fund NAV Plus
Wednesday, April 20, 2011 02:47 PM IST (09:17 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology, Retailers, Stock exchanges; Technology
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Revolutionary Operating Model for the Mutual Fund Industry
Covers more than 500 Cities PAN India

Madurai, Tamil Nadu, India, Wednesday, April 20, 2011 -- (Business Wire India) -- With the sole objective of increasing the efficiency of the mutual fund industry, Mutual Fund NAV Plus introduces a revolutionary operating (business) model enabled by our patent-pending collaborative NAV Plus platform. Mutual Fund NAV Plus accomplishes its mission of "'Maximizing NAV and Minimizing Expenses" by enabling standardized best-in-class business processes across the distribution channel.

With a network of 750 Plus Agency managers covering more than 500 Cities across India, the new operating model enabled by Mutual Fund NAV Plus, will assist Asset Management Companies in India to accomplish the following:
- Comply with the regulations of reducing the cost of distribution
- Increase the efficacy of their distribution channel
- Reduce their initial capital outlay

Thus enabling the AMCs to navigate effectively through today's tough challenges of shrinking distributor population and net Outflow of the Industry AuM.

Thought leading AMCs - IDBI Mutual Fund and DSP BlackRock Mutual Fund have started adopting the revolutionary Mutual Fund NAV Plus operating model; Other AMCs are actively considering this operating paradigm. Using the innovative Mutual Fund NAV Plus platform, these Asset Management Companies can execute their marketing activities, without opening a Branch, and mobilize business throughout the year irrespective of Equity Index level. Using this new model, AMCs can save more than 80% of the maintenance cost of Branches.

The groundbreaking Mutual Fund NAV Plus system optimizes the reach of the mutual fund products with a more efficient use of the existing active participants in the distribution network and the technology. Using the avant-garde NAV Plus platform, AMCs can manage their marketing channels effectively by controlling the information that goes to their Distributors.

This operating model optimizes the Mutual Fund Value Chain and delivers benefits to AMCs, Agency Managers, Distributors and Investors. The Mutual Fund NAV Plus Model could be adopted simultaneously with other existing arrangements of AMCs. The operating model covers all the categories of KYD completed Distributors including Independent Financial Advisors, Sub-Brokers and Bank Branches.

About Mutual Fund NAV Plus

Mutual Fund NAV Plus is owned by CI Investment Consultants (P) Ltd. The Founder Director of the Company, Govardanan Babu has more than 24 years of experience in the Capital Market and has gained knowledge from LIC of India, UTI Mutual Fund and ICICI Prudential Mutual Fund. The Company Email ID is info@mutualfundnavplus.com.

For more information please visit http://www.mutualfundnavplus.com/


CONTACT DETAILS
Govardanan Babu P.R.D, Director, Mutual Fund NAV Plus, +91 9344112499, govardanan.babu@mutualfundnavplus.com

KEYWORDS
CONSUMER, MARKETING, BANKING, BUSINESS SERVICES, IT, RETAIL, STOCK EXCHANGES, TECHNOLOGY

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