BWI: Ohana Media Announces Launch of OhanaQB - Audience Marketing Platform

Press release from Business Wire India
Source: Ohana Media
Wednesday, March 02, 2011 10:03 AM IST (04:33 AM GMT)
Editors: General: Consumer interest, People; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Retailers; Technology
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Ohana Media Announces Launch of OhanaQB - Audience Marketing Platform


Hyderabad, Andhra Pradesh, India, Wednesday, March 02, 2011 -- (Business Wire India) -- Ohana Media, a technology driven advertising startup from India, today announced the launch of its audience marketing platform - OhanaQB.

OhanaQB enables marketers, publishers and online businesses to understand their audiences better by building audience clouds that capture implicit and explicit user intents & actions. Using advanced user segmentation technology, OhanaQB allows marketers to discover which audience clusters contribute the most to their business by revenue, profitability or engagement. The platform also features actionable audience intent analytics that allows marketers to build personalized marketing experiences for each member in their audience cloud, and deliver millions of these experiences through OhanaQB.

"The OhanaQB platform was developed in close collaboration with a select set of marketers from a variety of business domains including finance, telecom, ecommerce, travel and pharmaceuticals - these early adopters of the platform helped us refine the product for general availability.", said Vivek Sharma, CEO at Ohana Media.

"Self-learning algorithms in OhanaQB continuously look at audience data and generate automated recommendations to help improve ROI from a marketer's perspective. However, QB is not just about data and insights - it enables you to take action based on those insights as well. The platform is integrated across all the digital touch-points including search, display, social media, email and direct website visits - this lets marketers create and deliver highly relevant cross-channel marketing messages at scale, without spending days setting up and optimizing campaigns or collating reports from various sources." added Shameek Chakravarty, COO at Ohana Media.

About Ohana Media

Ohana Media is a technology driven advertising startup focused on emerging markets, with presence in Hyderabad, Mumbai and New Jersey. Ohana offers a suite of products and services which help simplify and increase effectiveness of digital marketing across multiple online channels.

For further information, please visit:

http://www.ohana-media.com
http://www.ohanaqb.com




CONTACT DETAILS
Shameek Chakravarty, Ohana Media, +91 (40) 66633032, shameekc@ohana-media.com

KEYWORDS
CONSUMER, PEOPLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, RETAIL, TECHNOLOGY

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