BWI: milon Launches its Circuit Training System in India- Now Super Fitness in Just 17.5 Minutes!

Press release from Business Wire India
Source: Milon
Friday, March 11, 2011 10:22 AM IST (04:52 AM GMT)
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milon Launches its Circuit Training System in India- Now Super Fitness in Just 17.5 Minutes!
Come celebrate time and technology with milon in Mumbai

Mumbai, Maharashtra, India, Friday, March 11, 2011 -- (Business Wire India) -- Time and Technology in fitness get a new definition today! milon, Germany's #1 Fitness Brand, today announces the launch of its fully electronic, first of its kind, circuit training equipment in India that promises Complete Excellence in fitness in just 17.5 minutes. India's Leading Holistic Health Guru And Life Coach Mickey Mehta is milon's Brand Ambassador. milon will be India's first premium and luxury fitness brand. Offering 30 per cent more effective results, milon is an easy to use, safe and time efficient circuit training model. It is the world's most premium for India's most premium.

The milon circuit training system consists of 8 to 12 machines arranged in a circle around a signal pillar. The signaling system sets the workout intervals between the equipments so that the user knows immediately when to proceed to the next equipment. The entire circuit takes just 17.5 minutes between a combination of cardio and strength workouts.

Present on the occasion Rakesh Kohli, Chairman, STAG International said, "Our constant endeavour at Stag is to persistently grow the fitness and sports market in India and we are pleased to announce the launch of Germany's #1 fitness brand- milon in India. This unique circuit training system is exclusively designed using German high end technology to provide the best possible experience. This time efficient and effective system is 30% more effectual and just requires 17.5 minutes thrice a week to get desired results. Highly sophisticated and extremely safe, this system will surely change the way fitness is perceived in India today"

What makes milon circuit training system unique is its advanced technology of electronically controlled resistance and the use of smart cards. milon equipment does not use any weights or hydraulics but generates the weight resistance electronically which allows different levels of resistance to be selected separately for eccentric and concentric motions. milon maximizes the scope of muscle under tension helping target all different and individual training objectives. This technology increases the training efficiency by up to 30 per cent. The smart card automatically registers the users training parameters and automatically switches to the appropriate settings at the next and all future training sessions. This memory function also provides an extra safety. State of the art servo motors allows for precise adjustments millimeter by millimeter.

The milon training system helps avoid some of the major mistakes which are very common amongst consumers using traditional fitness equipment. Whether it is wrong equipment setting or inappropriate choice of weights or an uncontrolled movement or a wrong training intensity, the milon circuit overcomes it all. This super premium wellness system by milon is set to change the way people work out in India. The experience on the milon circuit will be like that of an astronaut on a space shuttle - exclusive and out of the world as rightly said by it's Brand Ambassador Mickey Mehta.

milon will be available in India in the price range of INR 90 lacs - INR 130 lacs and will be exclusively marketed by India's leading sports goods manufacturer and exporter STAG International.

The milon circuit training system will be exclusively showcased by invitation from March 11 to March 19, 2011 at the Nehru Centre, Mumbai. India's Leading Holistic Health Guru Mickey Mehta will also be present to endorse this new revolution in fitness.

About milon

milon believes in 'Smart training begins in the mind' and started with this thought to make fitness equipment safer, more comfortable and more effective back in 1986. milon (in those days under its original name miha) was the first provider of electronically controlled training systems and were among the pioneers in Europe to use smart cards. Another major asset of milon is the practice-oriented consulting. This approach has firmly established the company in the industry. In the German speaking territory, milon has a market share of about 30 percent of training equipment sales. In the sector of smart card controlled equipment, milon is the market leader. Milon has a sales presence in 17 foreign countries based on their own distribution organization. It is the milon circuit which creates growing interest internationally since there is no comparable training system existing at present. The milon system has been honored globally with the FIBO innovation Award 2009 in the category "Concepts"; the bodyLIFE Award 2008 "Rising Star of the Year"; Rating 1.46 for Customer Satisfaction in the survey by "Wurtendberger" 10/2009 http://www.uk.milon.com

About STAG International

A history of over 75 years, serving more than 152 countries, STAG is India's leading manufacturer, supplier and exporter of Sports Goods and Equipment. The most "Exported" brand of sports goods from India, STAG has the highest exports of Table Tennis equipment and is amongst the top 10 Exporters of Sports Goods from India. A leader in the table tennis table market, approved by ITTF (International Table Tennis Federation), STAG has an unmatched global exposure and experience to represent leading International Sports and Fitness brands for the Indian Market. STAG will bring international innovative brands like milon-Germany's # 1 Fitness brand based on circuit training, Tunturi (European market leader in Fitness - Personal / Commercial Use) and Victor - a global leader in badminton to India this year. STAG also has association with some of the esteemed people of the sports fraternity: Mr. Peter Karlsson, 5 Times World Table Tennis Champion and European Champion and Mr. Kamlesh Mehta, Arjuna Awardee and Olympian National Coach & Selector as the Brand Ambassadors. http://www.stag.in/sports.html



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