BWI: India-England Tied Encounter Emerges as the highest rated match in the last two ICC Cricket World Cups with a Peak Rating of 29.7 TVRs in Top 6 Metros

Press release from Business Wire India
Source: ESPN STAR Sports
Saturday, March 05, 2011 11:49 AM IST (06:19 AM GMT)
Editors: General: Consumer interest, Sports; Business: Business services, Media & entertainment, Sports
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India-England Tied Encounter Emerges as the highest rated match in the last two ICC Cricket World Cups with a Peak Rating of 29.7 TVRs in Top 6 Metros


New Delhi, Delhi, India, Saturday, March 05, 2011 -- (Business Wire India) -- -- The match averages an incredible 17.3 TVRs in Top 6 Metros
-- 71% of the 6 Metros audience have viewed the tournament till Match 14
-- ICC Cricket World Cup delivers an average TVR of 4 till Match 14

The cliff-hanger tied match between India-England has created new records not just on the field but off the field as well. The match delivered a peak rating of 29.7 TVRs according to the research agency TAM. The match averaged 17.3 TVRs in the top 6 metros for which the data is available.

Overall, 44% of C&S audience viewed the match. Interestingly, 71% of the overall C&S audience have viewed the telecast of the first 14 matches of ICC Cricket world Cup 2011.

Reacting on the incredible ratings that India-England match has generated, Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, "There have been lots of discussions around how consumer tastes have developed and the future of ODIs is unsure. The first two weeks of ICC Cricket World Cup 2011 have put all of them to rest. We hope that the tournament will continue to deliver riveting Cricket action on the field and enthral Cricket fans in the country."

ESPN
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CONTACT DETAILS
Sameer Bajaj, Associate Director - Corporate Communications, ESPN Software India Pvt. Ltd, +91 (124) 4147777-87/ +91 9811222700, sameerb@espnstar.co.in

KEYWORDS
CONSUMER, SPORTS, BUSINESS SERVICES, MEDIA

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