BWI: Homeshop18 Launches its next-generation e-commerce Portal

Press release from Business Wire India
Source: HomeShop18
Monday, March 07, 2011 05:39 PM IST (12:09 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Information technology, Retailers; Technology
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Homeshop18 Launches its next-generation e-commerce Portal


New Delhi, Delhi, India, Monday, March 07, 2011 -- (Business Wire India) -- -- Aims to be the leading player in e-commerce industry
-- Over 450 brands and 1,00,000 SKUs delivered across 3000 locations with free shipping on most of the items
-- Unveils the new portal with a fresh new look and exciting user friendly features

India's first and leading home shopping channel HomeShop18 unveiled today, its next generation e-commerce portal homeshop18.com. The new website delivers a superior shopping experience, armed with high end technology infrastructure, improved search and browsing and a great product catalogue with new launches and exciting offers.

As its marketing strategy, HomeShop18 has tied up with social media platforms and top online companies like Google, Yahoo, Bing, Facebook, LinkedIn, You Tube and various other online shopping sites. The new look and technology upgrade have been the focus areas for its e-commerce business to support the expanding product range, categories and the steadily growing traffic on the website. HomeShop18 has also announced investments in a dedicated call centre to support its e-commerce business.

Currently, the portal offers around 1,00,000 SKUs from Electronics to Apparels, Home & Kitchen products, Jewellery, Health & Beauty, Mobiles, occasional gifting and a wide collection of books, music and movies. www.homeshop18.com presently retails over 450 brands from 20+ categories and delivers across 3000 towns and cities.

Unveiling the new e-commerce portal Mr. Sundeep Malhotra, CEO HomeShop18 said "Online shopping (excluding travel) is a 800-900 cr. market today and is expected to grow rapidly. Keeping with the pace, we are pleased to present our customers with the next generation online shopping experience. We are looking at e-commerce market aggressively and aim to be a leading player in the industry. We have designed our website to support the growth in business and traffic as we expand our product line and engage with global audience. Currently we have over half a million unique visitors per month and this will multiply in the times to come."

The new website is user friendly with the fast downloading speed and will provide our visitors with a captivating interactive experience in examining the products as they shop. Add ons like Clearance Sale, Offer of the Day, and information on products on air will help the consumers to view lucrative offers at a glance.

The site also provides the consumers with a three step shopping process with multiple payment options including Cash on Delivery (COD) with a 15 days money back guarantee to ensure peace of mind while shopping. The website has a wide variety of International and National brands such as Samsung, Whirlpool, Spice, Reebok, Wrangler, Chicco, Barbie, Hot Wheels, Davidoff, Hugo Boss, Calvin Klein, Wills Lifestyle, Crocs, Samsung Tab, Kodak, Nikon and many more.

The new HomeShop18 website accessible at www.homeshop18.com , serves as the perfect platform for shopping. The website integrated with all popular social networking platforms such as Twitter, Facebook, You tube and Linkedin, provides a special one click link to make it easy for today's connected users to receive the latest content and information on the range of products.

For details on HomeShop18 and its various products, call 1800-1800-918 or log on to www.homeshop18.com and pick great deals.

About HomeShop18

HomeShop18 is the Network18 Group's online & on-air retail marketing and distribution venture which launched India's first 24 hour Home Shopping TV channel on April 9 2008. HomeShop18 is India's first comprehensive virtual retail business, operating in a multimedia environment including television, web, catalogue and other media to reach high quality products and services directly to customers across the country.

HomeShop18 has partnered with the best brand owners, such as Apple, Motorola, Samsung, Whirlpool, Philips, Kaya, Reebok, Lee, Levi's and many more to provide superlative quality and exceptional value. HomeShop18 is committed to providing a delightful and dependable customer experience, through entertaining and outstanding content on TV & the Web and its high quality captive customer sales centre. Its customer-centric practices, including free home delivery, multiple payment options and 15 days 'no questions' asked replacement guarantee make shopping with HomeShop18 a smarter and a more convenient experience.


CONTACT DETAILS
Siddharth Bijpuria, PR Pundit, +91 9881552856, siddharth.b@prpundit.com
Deepshikha Sinha, PR Pundit, +91 9999836343, deepshikha.s@prpundit.com
Neha Rameja, HomeShop18, +91 9818267483, neha.rameja@network18online.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, HOUSEHOLD, IT, RETAIL, TECHNOLOGY

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