BWI: ESPN STAR Sports Partners with Liveshare by Cooliris for ICC Cricket World Cup 2011

Press release from Business Wire India
Source: ESPN STAR Sports
Tuesday, March 01, 2011 07:30 PM IST (02:00 PM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
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ESPN STAR Sports Partners with Liveshare by Cooliris for ICC Cricket World Cup 2011
Innovative LiveShare Application on Mobile and the Web provides real-time behind-the-scenes visual updates to cricket fans around the world for the first time

Singapore and Palo Alto, California, United States, Tuesday, March 01, 2011 -- (Business Wire India) -- ESPN STAR Sports and Cooliris today announced a partnership that allows cricket fans to enjoy the excitement and energy of the 2011 ICC World Cup with a behind-the-scenes look at the event using LiveShare by Cooliris. LiveShare enables fans worldwide to follow ESPN STAR Sports' official World Cup photo stream in real-time featuring exclusive and never-seen-before behind-the-cameras coverage of the event. Cricket fans will be able to experience the atmosphere of the matches at major venues and also share the live stream with their groups of friends via espnstar.com/cwcliveshare, Facebook, Twitter and email or create their own streams with the LiveShare application.

ESPN STAR Sports is the first in Asia to allow their fans to experience the key highlights of the action around the sport as they happen with LiveShare application, developed by Cooliris in Silicon Valley. LiveShare is already used by major US entertainment brands to engage directly with fans, including Ozzy Osbourne, the Stanford Cardinal and Michael Bublé.

The 2011 ICC Cricket World Cup is being showcased across all media platforms - television, online, mobile - in more than 180 territories-. In addition to the global television broadcast, ESPN STAR Sports is streaming all matches live on www.espnstar.com to 62 territories as well as via 3G mobile streaming in India for the first time. LiveShare by Cooliris will be featured online alongside all major games and will be available for free to consumers at espnstar.com/cwcliveshare, as well as via the LiveShare mobile app, which is available at the iTunes App Store http://itunes.apple.com/us/app/liveshare-by-cooliris/id383848397?mt=8, the Android Marketplace, and the Windows Phone Marketplace.

"ESPN STAR Sports is always looking innovations to enhance the sporting experience for our Fans. With the industry first launch of Live Share on espnstar.com in Asia, cricket fans can now get closer to the ICC Cricket World Cup action with an insider perspective to cricket's flagship event, and share the excitement with other fans across the globe," said James Miner, Senior Vice-President, Digital Media, ESPN STAR Sports.
"We are thrilled to partner with ESPN STAR Sports to showcase their premium news content for the ICC Cricket World Cup. This collaboration provides a new way to communicate the defining moments of this event to fans and players as they unfold, on your mobile device or the web.," commented Soujanya Bhumkar, Co-Founder and Chief Executive Officer of Cooliris.

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world's leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies - Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of international and regional sports to fans across multiple platforms.

ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to a cumulative reach of over 300 million viewers in Asia through its 21 television networks and 2 broadband network, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.

About Cooliris:

Cooliris turns digital content into immersive visual experiences.

With over 35 million downloads of its popular Cooliris 3D Wall, to creating the Gallery application for Android with over 100K daily activations, Cooliris is pioneering visual browsing. Extending this innovation further, Cooliris has transformed Wikipedia into a coffee-table magazine with its award-winning Discover for iPad, and is now making real-time group sharing hyper-personal with LiveShare.

Cooliris is a venture-backed company with investors that include: Kleiner Perkins Caufield & Byers, DAG Ventures, The Westly Group, and Deutsche Telekom's T-Venture. Cooliris is headquartered in Palo Alto, California, with offices in Tokyo and Singapore.

More information about Cooliris can be found at www.cooliris.com; on Facebook at www.facebook.com/Cooliris; and on Twitter at http://twitter.com/cooliris. More information about LiveShare can be found at www.liveshare.com; on Facebook at www.facebook.com/liveshare; and on Twitter at: http://twitter.com/goliveshare.


CONTACT DETAILS
Elgen Kua, ESPN Star Sports, +65 6216 6034, kuae@espnstar.com
Andrea Heuer, Consort Partners on behalf of Cooliris, +1(917) 886-5113, cooliris@consortpartners.com

KEYWORDS
CONSUMER, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA

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