BWI: Enjoy Cricket with GROHE

Press release from Business Wire India
Source: Grohe India Pvt. Ltd. (GIPL)
Monday, March 07, 2011 12:00 PM IST (06:30 AM GMT)
Editors: General: Consumer interest, Sports; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Real estate, Sports; Technology
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Enjoy Cricket with GROHE
Get live world cup scores with the GROHE Widget!

New Delhi, Delhi, India, Monday, March 07, 2011 -- (Business Wire India) -- Celebrating the spirit of ICC World Cup 2011, GROHE India in collaboration with Yahoo! Cricket has developed a Cricket Desktop Widget to give you all the live scores updates of the world cup matches. The 24*7 live cricket score desktop widget is a must for all die-hard cricket fans this cricket season. The widget can be downloaded from www.grohe.co.in or www.cricket.yahoo.com.

In addition to this, GROHE will be offering exciting consumer offers on its products during the World Cup. By registering on www.grohe.co.in, participants can avail 20% discount on Grohe products. Weekly lucky draws will be conducted wherein 50 lucky cricket fans will win colourful Grohe WaterColor® Handshowers. Each time the India team wins a match, through another lucky draw, two participants will win an iPad ®. At the closing of the World Cup 2011, on April 3rd GROHE will announce 2 lucky mega prize winners of- The MacBook Air® laptop through a final lucky draw. In order to avail these exciting consumer offers, one should register on the Grohe website - www.grohe.co.in by filling out an online form.

Talking about the new promotional campaign Mr. Mathew Job, Vice President & Managing Director Grohe India Pvt. Ltd said, ""No other sport attracts millions of Indians like cricket does and the Grohe Widget is the only scoreboard you will need this cricket season. One can easily download our widget from www.grohe.co.in and stay connected to the World Cup with live score updates. With the rising popularity of the online platform, our endeavor is to connect with the Indian masses, create buzz in the consumer segment through our exciting promotions and celebrate the spirit of cricket. By participating in this collaborative campaign with Yahoo! for the ICC World Cup, we are not only reaching out to our consumers through popular online media but also creating a deeper connect with them through India's most revered sport."

To download the Grohe Cricket Desktop Widget and win exciting consumer offers from Grohe India, consumers need to register on www.grohe.co.in . The Grohe Cricket Desktop Widget can also be downloaded from www.cricket.yahoo.com .

About Grohe AG

Grohe AG is headquartered in Düsseldorf, Germany and is world's largest manufacturer of single brand sanitary fittings. It employs close to 5100 employees worldwide, out of which 2600 are based in Germany. Grohe has six production plants of which three are located outside Germany, namely in Portugal, Thailand and Canada.

About Grohe India Pvt. Ltd. (GIPL)

Grohe India Pvt. Ltd. (GIPL) is a wholly owned subsidiary of Grohe, Germany and has completed four years of direct operations in India. In this time has acquired a significant position in the Indian market as one of the largest selling foreign brands. Grohe recently launched its first Indian 'Grohe Technology Centre' in Bangalore in November 2009. This centre is a great opportunity for people to come and experience the world of Grohe. Besides featuring the entire range of Grohe products, the Technology Centre also showcases the Grohe elements of Quality, Technology and Design.

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CONTACT DETAILS
Kapila Sethi, Grohe India, Kapila.Sethi@grohe.com
Tanya Singh, 20:20 MEDIA, +91 9910085036, tanya.singh@2020msl.com
Madhu Taneja, 20:20 MEDIA, +91 8800672858, madhu.taneja@2020msl.com

KEYWORDS
CONSUMER, SPORTS, MARKETING, BUSINESS SERVICES, HOUSEHOLD, REAL ESTATE, TECHNOLOGY

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